What is A/B testing
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Question: What is A/B testing?
A/B testing is a method to compare two versions of a product or feature by assigning users randomly to two groups.
One group (control) sees the current version, while the other (treatment) experiences the change.
For example, Facebook might A/B test a new newsfeed algorithm. Metrics like DAU, click-through rate, or session length are compared between the groups. Statistical analysis determines whether the observed difference is significant.
A/B testing helps companies make data-driven decisions by measuring the impact of product changes.