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Introduction to Product Strategy

As a PM, you'll make many strategic decisions, such as how to price products, whether to enter new markets, or how to address competitive threats.

To assess this skill, product strategy interview questions ask you to analyze the market and competitive landscape, evaluate a company's strengths and weaknesses, and develop a strategy that supports the company's long-term vision.

What to expect

Product strategy questions tend to be broad and open-ended. There are many different types, including:

  • Strategic Analysis: "Imagine you're the CPO of Zoom, facing heavy competition from Google Meet. What would you do?" (Asked at Google)
  • Go-to-Market: "You have technology that translates speech/text to animal language. You're a startup. What do you do?" (Asked at OpenAI)
  • Pricing: "Should Amazon offer 'Amazon Prime Lite,' which offers just a few perks of Amazon Prime at a fraction of the cost? What would you include, and what would be the cost?"
  • Growth: “How would you 2X Grammarly’s paid subscribers?”
  • Monetization: "You are the PM of Google Flights, and we need to monetize our strategy. What would you design?"
  • Market Entry: “Meta wants to build an education product. Design it." (Asked at Meta)
  • New Technology: “Design the safeguards for an AI that takes actions on the user's behalf." (Asked at OpenAI)

This module teaches you an interview framework you can use to answer any product strategy question.

Our framework will help you clarify the problem, define goals, establish guiding principles, make decisions, and recap your answer. We'll also cover the most common strategy question variants, including go-to-market, pricing, and growth questions, in later lessons.

What interviewers are looking for

In general, interviewers ask strategy questions to assess your ability to:

  • Reason about the company's actual business model and revenue drivers and use that understanding to guide your decisions
  • Build an accurate, specific picture of the market and competitive landscape, including how AI is reshaping the competitive dynamics of the space
  • Build a set of viable options and land on a clear, defensible recommendation, even with limited information
  • Structure your answer so each part builds on the last, with a recommendation that clearly follows from your analysis rather than sitting next to it
  • Bring a genuine point of view shaped by real engagement with the industry

Depending on the exact question and role, you'll also want to demonstrate specific, relevant skills, such as your ability to reason about pricing models or identify the right growth levers for a given product.

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