TikTok Analytical Interview Questions

Michael A. - "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"See full answer

Kay T. - "How I would approach this question: Understand the goal of the customer service platform: What is the main business goal of this company and how is the customer service platform serving the company goals? For this question, I'm assuming the user journey is that customers come to the customer service platform when they run into issues. Thus, ultimately the customer service platform is feeding into the top line business metric of customer retention. Do customers keep"See full answer

Nikita B. - "Mission: Tiktok's mission is to inspire creativity and Joy. Any business wants to make sure that they are serving the value to their customers: For TikTok customers are: Viewers 2. Content Creators 3. Advertisers So few metrics we could measure are: Time spent/day Total no of videos created/day engagement rate = users who interacted in one of the meaningful action on Tiktok / total users at a day level either likes, share, watched vide for at least 5 mins, created video "See full answer

Nikita B. - "Mission for TikTok shop is to increase brand growth and sales. TikTok gives platform to these brands/advertiser to market their products via influencers/creators to be able to sell their products faster and users on tiktok platform(mainly Gen-z) are motivated to make inspirational based discovery of products and purchase them So main objective for TikTok shop could be Increase sales for diverse brands So, some of the metrics to consider would be: no of orders placed per week"See full answer

Disha - "TikTok → short-form video platform where users share, post, comment, and like each other’s videos Clarifying Questions Define Active → Users who are opening the app at least once a day for a particular duration say 1 min Geography? Consider India for this case Is the source/BI Tool where we saw the drop valid enough? TikTok is both on the app as well as browser - Where are we seeing the drop? Is there a particular platform wherein we are seeing the drop? Android or iOS New"See full answer

Ruth J. - "Provided an overview of IG Search and the value it provides for users Gave 3 metrics that I would consider when determining success Shared the metric that I would use as the north star Got a follow up question. If users were clicking on irrelevant results from their search would that affect your metrics and how would you deal with that Do you think it is a bad thing if users use search to search for something, get irrelevant results and perform an action based on that?"See full answer

Brook - "too much discussing on p-value…. and theoritical things…. country are independant…."See full answer

Anonymous Eagle - "I generate insights through stakeholder requirements and the data I have in hand"See full answer