Uber Eats entered 'U City' two years ago, a competitor entered four years ago, and we still have only about 18% market share. Diagnose what is going on and what you would do to improve growth.

"I got reached out to because Uber Eats was ramping up and hiring a lot at this level, which definitely changed the feel of the process. The loop was pretty clean: recruiter screen, an Excel take-home, a hiring manager interview with a behavioral plus a live mini case, and then a final leadership panel where I had to present a full case. What stood out to me was how practical all of it was. Nothing felt random or academic. They wanted to see whether I could work through the kind of marketplace and operator problems they actually deal with, and in the final they really cared about whether I could communicate the so what to senior leaders."