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Facebook wants to split its News Feed into two. What metrics would you evaluate to validate this decision?

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FB wants to test a new feature—split the News feed into two—Friends and Family Feed and Media Feed (clarified commercial/ads/other). 1. How would you validate this and with what metrics? 2. What are the downsides of your metrics? 3. Why did you choose “X “ market as a lower risk for launch?

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