"1) Product, the value and the users this business has
Product: Yelp is a platform that connects local businesses with people looking for those services.
Value: Yelpers can connect with them / book appointments or make reservations with a good amount and quality of reviews per business. For businesses, it is a way to get visibility and find new demand with an easy setup.
Users:
Local businesses (offering): successful when they are booked.
Searchers / demand: successful when"
Pablo S. - "1) Product, the value and the users this business has
Product: Yelp is a platform that connects local businesses with people looking for those services.
Value: Yelpers can connect with them / book appointments or make reservations with a good amount and quality of reviews per business. For businesses, it is a way to get visibility and find new demand with an easy setup.
Users:
Local businesses (offering): successful when they are booked.
Searchers / demand: successful when"See full answer
"Let’s talk about goals first
Goals are:
Yelp:
1
I assumed that main goal is the revenue from advertising. It PPC advertising so we want more people to click on it.
2
Keep high user engagement level
advertisers: want to keep the CR and CPS.
Let’s discuss how can we define the appropriate number of ads:
We can set up AB testing with different number of ads. We want to see if there is significant revenue increase when we show 1,3,5 ads.
We also want to check the tradeoffs and be sure tha"
Sg S. - "Let’s talk about goals first
Goals are:
Yelp:
1
I assumed that main goal is the revenue from advertising. It PPC advertising so we want more people to click on it.
2
Keep high user engagement level
advertisers: want to keep the CR and CPS.
Let’s discuss how can we define the appropriate number of ads:
We can set up AB testing with different number of ads. We want to see if there is significant revenue increase when we show 1,3,5 ads.
We also want to check the tradeoffs and be sure tha"See full answer
"You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions:
Ask clarifying questions
Perform user analysis
Market risk analysis
State goals
Perform channel analysis
Prioritize growth channels
Strategy
Summarize
Without further"
Exponent - "You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions:
Ask clarifying questions
Perform user analysis
Market risk analysis
State goals
Perform channel analysis
Prioritize growth channels
Strategy
Summarize
Without further"See full answer
"This is a Design a Product question. For this, we'll want to follow the formula for success:
Ask clarifying questions
Identify user types, behaviors, and pain points
State the goal and use cases
List current solutions
Improvements / net new solutions
Evaluate and select solutions
Measure Success
Summarize
Ask clarifying questions
It's important to get clarity on anything if things are unclear. Since this ask is quite straightforward"
Exponent - "This is a Design a Product question. For this, we'll want to follow the formula for success:
Ask clarifying questions
Identify user types, behaviors, and pain points
State the goal and use cases
List current solutions
Improvements / net new solutions
Evaluate and select solutions
Measure Success
Summarize
Ask clarifying questions
It's important to get clarity on anything if things are unclear. Since this ask is quite straightforward"See full answer
Product Manager
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"This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer.
Unfortunately, there's no formula for technical questions, but some general tips are:
Use analogies when you can
Break your solution into clear, bite-size steps
Don't be afraid to use examples to b"
Exponent - "This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer.
Unfortunately, there's no formula for technical questions, but some general tips are:
Use analogies when you can
Break your solution into clear, bite-size steps
Don't be afraid to use examples to b"See full answer
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