Product Marketing Manager Interview Questions

Bk - "To bring any product to market here are the below steps that I would (did) take: 1.Understand the problem stmt / stakeholder need and asses depth of the problem (qualitatively and then gather metrics to quantify it) 2.Do market study on understanding relatable solutions if any 3.Carve out viable solution/ideation that aligns with overall Business Vision/Goal 4.Get stakeholders buy in on the idea 5.Guesstimate and prioritize high level features, Cost and ROI. 6.Build Business case for Project Le"See full answer

Pramod V. - "Referring to https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/23/15-strategies-for-balancing-competing-stakeholder-priorities/?sh=7c82aa68262f Understand the conflicting priorities and align it with the goal/ objectives and the company mission. Start with the Least Common Denominator between the conflicting priorities to come to a commonality and start from there to objectively approach the next imp priority Always keep communication on and be transparent with 'equality' an"See full answer

Shashikant A. - "I followed STAR format"See full answer

Adam M. - "This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them. I think my three greatest strengths are: Empathy Openness to feedback Drive And three weaknesses I have been working to strengthen are: Sometimes my desire to achieve can put me at risk of overcommitting Communicating status to the right stakeholders at the appropriate time Creating detailed and strategic lists of priorities so I can meet th"See full answer

Googlepm 1. - "Getting things done. Since the job is all about leading without authority, it is important to always have the north star in mind. When all in the team do not agree or see a potential solution: Data based evidence : Provide testing results/ Analysis results/ PoC on showing why a potential solution might be better than others, Bring in a trusted stakeholder : Have a conversation with the trusted stakeholder who first believes in the solution, then vouches for the solution to the team "See full answer

Garima B. - "I faltered on this question. I haven't given a PMM interview in a very long time since I moved from marketing to pure product management. I chose DownDog Yoga App as my preferred app, since I use either either their sleep meditations or the yoga app thrice a week. The feature that was introduced was Aerial Yoga (the interviewer made it as a feature) I went with the assumption that Aerial Yoga is something that needs to be driven off-line rather than online - requires studio space, infrastructr"See full answer

Googlepm 1. - "Getting things done : I am extremely proud of walking the extra mile to get things done which I am extremely proud of in my career Ladder transfer : Being on the tactical front, to dream about creating a product from its inception to the delivery and being able to achieve it Gaining trust : Leading without authority is critical and gaining trust in the process of the peers and stakeholders is one thing I am extremely proud of."See full answer

Sushant G. - "To roll out Instagram Reels, I will define my target customers as GenZ and newer generations. I will focus on design with 3 parameters - ease of use & stickiness, sharing, and comments+likes. Reels feature should be kept at prime location in the app, with easy option for user to navigate between reels. User should be shown reels based on his interest areas - reels skipped by user, reels seen repeatedly by user, reels shared by user, reels liked/commented by user. Reels share feature sho"See full answer

jantheman88 - "Implement central inventory management system + POS for online & retail sales, such as Shopify or Square. Digitalize every rug by taking photos & link rug to a SKU number/name. Take inventory of all rugs. Use new inventory management system + POS. Marketing Strategy Blogs talking about Rugs (every week) Social Media Posts Every Other Day Collect Emails Phone Number SMS Groups for Rugs in store collection."See full answer

Hadrien M. - "Walk through user need and discovery, GTM process, beta planning, execution and measurement, results and learnings"See full answer

Anhul C. - "The effectiveness of product positioning can be evaluated based on the goal of the product launch. To do this, we have to follow the below steps: First establish the goal of the product launch (is it customer acquisition? activation? Monetization? Identify who the customers are What is the customer need we are trying to address by the product What is the total addressable market TAM? What % of the TAM do we expect to acquire by the said product? Finally, based on the actions w"See full answer

Cristina E. - "The main strength is the huge market size that it already has. Other strength is the way google works is really familiar to everyone who use android Challenge Increase the revenue if the volume keeps at the same level Keep being in the top of mind on the users with the high competence"See full answer

Musa G. - "Depends on the kind of goals they are trying to pursue. I would clarify with the interviewer. . if you work for say a fintech, and are trying to create say a real-estate app with company resources - no go . if you want to write a book on management say while being an EM, then there's some wiggle room here. As long as you get the book approved by your IP team, should be ok . if you want to work on a hackathon project on something tangentially related to your team, still ok as long as the concept"See full answer

Danyal R. - "Couple of methods: User Research: Talk to customers, find/initiate focus groups Competitive Research: Social listening - look at industry trends, study competitive landscape Identify trends - people, products, technologies used Look at existing product data Review teams backlog (if you're new) Tie everything back to the mission of the company and value system of the company"See full answer