Product Strategy Interview Questions

Review this list of 592 product strategy interview questions and answers verified by hiring managers and candidates.
  • Product Manager
    Product Strategy
  • Microsoft logoAsked at Microsoft 
    Product Manager
    Product Strategy
  • Amazon logoAsked at Amazon 
    +1

    "Providing some bullets to expand on to respond to this question- Inability to adapt to the changes in customer's needs in retail industry Lack of competitive analysis Rigid business model Lack of well defined Vision and Strategy"

    Rahul P. - "Providing some bullets to expand on to respond to this question- Inability to adapt to the changes in customer's needs in retail industry Lack of competitive analysis Rigid business model Lack of well defined Vision and Strategy"See full answer

    Product Strategy
  • +1

    "Clarifying question Why? Does booking.com have data on demand for this new feature? Let's say no Does booking.com have any specific goal with this new feature? Improve revenue or Improve user experience ( provide flexibility in payments or expand user base dealing with crypto, etc.) Let's say targetting new users who want to deal with crypto (I don't know if this is to be approached as a product design question) I would approach the introduction of cryptocurrency as a new payment method i"

    Mudit B. - "Clarifying question Why? Does booking.com have data on demand for this new feature? Let's say no Does booking.com have any specific goal with this new feature? Improve revenue or Improve user experience ( provide flexibility in payments or expand user base dealing with crypto, etc.) Let's say targetting new users who want to deal with crypto (I don't know if this is to be approached as a product design question) I would approach the introduction of cryptocurrency as a new payment method i"See full answer

    Product Manager
    Product Strategy
    +1 more
  • Google logoAsked at Google 

    "Google Assistant is the Voice AI which converts Natural Language to Queries/Instruction , processes it and get the results and again converts it back to Meaningful Results to the User Currently Google Assistant is Integrated in Multiple End Points. Phone Google Home Chrome Cast Google Chrome Books Some of the Use Cases Google Assistant is used is Making Phone Calls/Texting Asking General Queries/Searching for Information Integration with Devices and Turning them O"

    Akshai V. - "Google Assistant is the Voice AI which converts Natural Language to Queries/Instruction , processes it and get the results and again converts it back to Meaningful Results to the User Currently Google Assistant is Integrated in Multiple End Points. Phone Google Home Chrome Cast Google Chrome Books Some of the Use Cases Google Assistant is used is Making Phone Calls/Texting Asking General Queries/Searching for Information Integration with Devices and Turning them O"See full answer

    Product Manager
    Product Strategy
    +1 more
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  • "User Interface: The target user here is the staff. Learning something new can be overwhelming, and having a simple and usable interface can help reduce feeling overwhelmed. Instead of a nested or complex learning system, a simple layout with training modules stored within a hamburger paradox and a media player in the center will make the system look cleaner. Gamification: Gamifying the learning content is another great way to keep the audience engaged. Bi-weekly quizzes, along with a sco"

    Anonymous Elk - "User Interface: The target user here is the staff. Learning something new can be overwhelming, and having a simple and usable interface can help reduce feeling overwhelmed. Instead of a nested or complex learning system, a simple layout with training modules stored within a hamburger paradox and a media player in the center will make the system look cleaner. Gamification: Gamifying the learning content is another great way to keep the audience engaged. Bi-weekly quizzes, along with a sco"See full answer

    Product Manager
    Product Strategy
  • "Assumption about the teleportation machine: Teleportation is instantaneous like Star Trek The product does not take too much space maybe 6 ft by 6 ft and 10ft high is good enough Teleportation works vertically both above ground and underground as well as going 100 meters horizontally If possible you can combine multiple teleportation machine to repeat teleportation Users groups A product like this can be leveraged for almost everyone but I think I want to focus on users who ha"

    Niaz - "Assumption about the teleportation machine: Teleportation is instantaneous like Star Trek The product does not take too much space maybe 6 ft by 6 ft and 10ft high is good enough Teleportation works vertically both above ground and underground as well as going 100 meters horizontally If possible you can combine multiple teleportation machine to repeat teleportation Users groups A product like this can be leveraged for almost everyone but I think I want to focus on users who ha"See full answer

    Product Manager
    Product Strategy
    +1 more
  • +5

    "To start I would ask a few clarifying questions regarding the product and the company: Does the mineral water have unique health benefits to the consumer? I would ask for details about the bottle packaging - unique design elements, materials used, and options available Is mineral water in the company's current product catalog? Does the company sell high-end consumer products in the market I would make certain assumptions for the sake of this question: The mineral water is natura"

    paddy19 - "To start I would ask a few clarifying questions regarding the product and the company: Does the mineral water have unique health benefits to the consumer? I would ask for details about the bottle packaging - unique design elements, materials used, and options available Is mineral water in the company's current product catalog? Does the company sell high-end consumer products in the market I would make certain assumptions for the sake of this question: The mineral water is natura"See full answer

    Product Strategy
  • Google Cloud (GCP) logoAsked at Google Cloud (GCP) 

    "Partner with IoT manufacturer new smart product, phone in the center Bundle google personal security subscription with IoT package Commercial package security, industrial use case medical device, airplane, ship, vehicle management, maintenance and remote usage Public sector smart cities"

    My N. - "Partner with IoT manufacturer new smart product, phone in the center Bundle google personal security subscription with IoT package Commercial package security, industrial use case medical device, airplane, ship, vehicle management, maintenance and remote usage Public sector smart cities"See full answer

    Product Manager
    Product Strategy
  • "Clarifying questions #1: What does "investment" mean? #2: Verification badge already exists or not? #3: A verification badge is a special symbol (like a checkmark), usually displayed next to the username to identify/verify that an account with this badge is an authentic public figure or brand. It is NOT a way for Instagram to endorse the "importance" of verified accounts. Is this accurate? Anything else I should know of as a PM regarding the definition? **Assumption: Verification badge alre"

    nikilukman - "Clarifying questions #1: What does "investment" mean? #2: Verification badge already exists or not? #3: A verification badge is a special symbol (like a checkmark), usually displayed next to the username to identify/verify that an account with this badge is an authentic public figure or brand. It is NOT a way for Instagram to endorse the "importance" of verified accounts. Is this accurate? Anything else I should know of as a PM regarding the definition? **Assumption: Verification badge alre"See full answer

    Product Manager
    Product Strategy
    +1 more
  • Google logoAsked at Google 

    "Google mission==>organize world info and make it accessible to user Monetize from Ad revenue, enterprise productivity service, Developers Google glass provides==>smart  virtual screen , hands free voice commands activated glass for for $1000+. Fits in google mission If google is to launch google glass the key metrics of success would be Number of glasses purchase Usage in term of google search, texts, play video, take picture other activities performed Previous pitfalls "

    Anonymous Koala - "Google mission==>organize world info and make it accessible to user Monetize from Ad revenue, enterprise productivity service, Developers Google glass provides==>smart  virtual screen , hands free voice commands activated glass for for $1000+. Fits in google mission If google is to launch google glass the key metrics of success would be Number of glasses purchase Usage in term of google search, texts, play video, take picture other activities performed Previous pitfalls "See full answer

    Product Strategy
  • Lyft logoAsked at Lyft 

    "To clarify, Lyft currently uses dynamic pricing which means the price of a ride is not constant and depends on multiple factors. Let's keep only the car rides on Lyft with driver-rider as customers in the current scope and ignore other product offerings such as bikes, scooters. Should we improve the current dynamic pricing model or design dynamic pricing assuming it doesn't exist? Let's assume latter. Let's assume this dynamic pricing applies to entire US market. Now let's see what factors I"

    M N. - "To clarify, Lyft currently uses dynamic pricing which means the price of a ride is not constant and depends on multiple factors. Let's keep only the car rides on Lyft with driver-rider as customers in the current scope and ignore other product offerings such as bikes, scooters. Should we improve the current dynamic pricing model or design dynamic pricing assuming it doesn't exist? Let's assume latter. Let's assume this dynamic pricing applies to entire US market. Now let's see what factors I"See full answer

    Product Strategy
    Analytical
    +1 more
  • "Clarify Questions • Target Audience: Are we focusing on existing TikTok users, new users, or both? • Scope of Search Features: Are we looking at in-app search, search engine optimization (SEO), or both? • Geographical Focus: Are there specific regions we are targeting for user acquisition? Goal Our primary goal is to increase user adoption and market share by making it easier for users to discover and engage with TikTok Shop through optimized search features. User Segments Current TikTo"

    Vihari K. - "Clarify Questions • Target Audience: Are we focusing on existing TikTok users, new users, or both? • Scope of Search Features: Are we looking at in-app search, search engine optimization (SEO), or both? • Geographical Focus: Are there specific regions we are targeting for user acquisition? Goal Our primary goal is to increase user adoption and market share by making it easier for users to discover and engage with TikTok Shop through optimized search features. User Segments Current TikTo"See full answer

    Product Manager
    Product Strategy
  • +1

    "Clarifying questions: what's the original goal of this feature? what user problem / issues we identified that we are trying to address? Is there a particular user base or market/regions that we are trying to solve this issue for? Is the experience going to impact the rider's action? or does it also change the driver experience? Assume: the issue we are solving for is focus on the rider's experience - the goal of this feature is to increase the % of matched ride (ie rider/driver matche"

    Mark - "Clarifying questions: what's the original goal of this feature? what user problem / issues we identified that we are trying to address? Is there a particular user base or market/regions that we are trying to solve this issue for? Is the experience going to impact the rider's action? or does it also change the driver experience? Assume: the issue we are solving for is focus on the rider's experience - the goal of this feature is to increase the % of matched ride (ie rider/driver matche"See full answer

    Product Strategy
    Analytical
  • "Explore expanding beyond just two small roooms-- bigger rooms or a third room? Get insights from those who are teleporting about what the experience is like"

    Kim L. - "Explore expanding beyond just two small roooms-- bigger rooms or a third room? Get insights from those who are teleporting about what the experience is like"See full answer

    Product Manager
    Product Strategy
  • Microsoft logoAsked at Microsoft 

    "Skype is a communication and collaboration tool used by individuals and businesses. Users can send messages, do audio and video calls, share screen etc. There are two parts to the business model: Individual user - to - individual user: users can make audio and video calls at no fee Enterprises: Organisations need to purchase the subscription for internal usage. Revenue depends on \# of paying enterprises, length of subscription, price per month/year Product objective: increase rev"

    Rahul J. - "Skype is a communication and collaboration tool used by individuals and businesses. Users can send messages, do audio and video calls, share screen etc. There are two parts to the business model: Individual user - to - individual user: users can make audio and video calls at no fee Enterprises: Organisations need to purchase the subscription for internal usage. Revenue depends on \# of paying enterprises, length of subscription, price per month/year Product objective: increase rev"See full answer

    Product Manager
    Product Strategy
  • "Started at 10.55 Clarifying questions: This is what I understand from a telemedicine platform -> A platform where users can get advice on medication over the telephone, is this correct? Does the retail company also sell medicines? Is the user aware that the telemedicine platform and the retail company are connected, and can either of the platforms use his data? Is the user engaging with the platform directly, or is there an agent to who he is speaking to via call/text? Does the"

    Anubhav A. - "Started at 10.55 Clarifying questions: This is what I understand from a telemedicine platform -> A platform where users can get advice on medication over the telephone, is this correct? Does the retail company also sell medicines? Is the user aware that the telemedicine platform and the retail company are connected, and can either of the platforms use his data? Is the user engaging with the platform directly, or is there an agent to who he is speaking to via call/text? Does the"See full answer

    Product Manager
    Product Strategy
    +2 more
  • "NPS is the Net Promoter Score. It basically measures if the users will promote or recommend our product or not. Do we have any timelines for this? Also Amazon as in the Amazon MarketPlace right? So to improve NPS, we need to improve the customer experience and keep them more engaged. So lets focus on improving engagement. Mission of Amazon - Help users get any and everything by just clicking some buttons at their doorstep. Users Demographics - Teenagers, Young Adults, Adults, Oldies Pro"

    Namrata L. - "NPS is the Net Promoter Score. It basically measures if the users will promote or recommend our product or not. Do we have any timelines for this? Also Amazon as in the Amazon MarketPlace right? So to improve NPS, we need to improve the customer experience and keep them more engaged. So lets focus on improving engagement. Mission of Amazon - Help users get any and everything by just clicking some buttons at their doorstep. Users Demographics - Teenagers, Young Adults, Adults, Oldies Pro"See full answer

    Product Manager
    Product Strategy
  • "Hi, is this question part of the Powerday interview or the Mini-case interview?"

    Krutarth S. - "Hi, is this question part of the Powerday interview or the Mini-case interview?"See full answer

    Product Manager
    Product Strategy
  • Stripe logoAsked at Stripe 

    "Several reasons why eCommerce will capture a trillion$ market in the next 10 years. User consumption habits have changed and the pandemic has only accelerated user behavior to order online from the convenience of buying from home. The supply chain is becoming better with partnerships and digital products are making shipping and deliveries much more convenient. Many companies investing in automated shipping vehicles eg Drone deliveries and in near future we might see automated driving v"

    Anjali M. - "Several reasons why eCommerce will capture a trillion$ market in the next 10 years. User consumption habits have changed and the pandemic has only accelerated user behavior to order online from the convenience of buying from home. The supply chain is becoming better with partnerships and digital products are making shipping and deliveries much more convenient. Many companies investing in automated shipping vehicles eg Drone deliveries and in near future we might see automated driving v"See full answer

    Product Strategy
    Product Design
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