Explore Career: Marketing Analytics ft. Twilio Sr Marketing Analytics Manager
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Ian Murdock, Senor Manager of Marketing Analytics at cloud communications platform company, Twilio, describes in detail what a Marketing Analyst in Tech does. Good listen for anyone interested in Data and Tech.
Ian has a B.S. in Electrical Engineering from University of Houston, and MBA from Wharton, University of Pennsylvania.
Some of the areas that Ian touches upon include:
- Why Ian got interested in Analytics
- What is Marketing Analytics
- Examples of projects someone in this function might work on
- Stages in a typical project
- How analytics should drive decision making
- Typical day in the life
- How is success measured - timeliness, quality of analysis and ability to communicate
- Interesting and challenging aspects of the job
- Examples of tools he uses - R, SQL, Python, Visualization tools
- Not so interesting aspects of this job - how if your insights are unexpected, there can be a lot of resistance, and you really need to figure out how to persuade people
- Difference between Analytics and Data Science
- Career progression
- Skills/Qualities in someone who is good at this job - comfort with numbers, ability to learn new tools and languages needed for the job, communication and curiosity
- Typical background
- Helpful resources for interested candidates
- 3 questions you can ask yourself to assess if you will like the job
- Tips for applying for similar jobs
