After creating your product manager resume, it’s well worth writing your product manager cover letter if your prospective employer wants one. Not every recruiter or employer will want to read a complete cover letter, but it’s always wise to have one ready just in case.
Writing an excellent cover letter can:
The last thing you want is your cover letter to look just like any other. You want your personality to enhance your alignment with the needs of each employer and show that you’re the picture-perfect match for the job description. The employer will be most interested in the candidate who seems like a good fit both in terms of skills and in personality.
But, even though it’s great to be unique and memorable, you don’t want to break the mold too drastically! Certain formatting guidelines and rules are still important to follow, lest you seem unprofessional.
Consider the following formatting guidelines that will ensure a level of polish:
There are also some other simpler and more technical guidelines to follow:
To create a truly excellent cover letter, each body paragraph must convey a clear and powerful message. After all, if you want to get invited to interview for a PM job, you need to make a great first impression. Any section you include in your cover letter should propel the reader forward, leaving them eager for more details rather than confused as to why you brought a specific topic up in the first place.
You can ensure that every body paragraph hits home by:
In order to clarify your skills and accomplishments effectively and present yourself as the ideal hire, you must:
Specify the exact skill you used:
Referring to your skills vaguely with terms like “computer skills” or “ability to talk to people” will sound generic and less compelling. Instead, use specific examples like analytics, leadership, communication, or teamwork.
You can comb through the job description and company vision statement to determine which product management skills will look best.
Clarify the exact benefits you brought to the company:
Skills only matter if they help! Employers want to see what you can do in a company setting—not just as an individual.
Provide examples of when you used your skills to solve specific problems, especially if they’re similar to the company’s current obstacles. This is another good reason to research the company since it gives you the chance to connect with their most forward-facing goals and exemplify their ultimate hire!
Use metrics like stats and data to convey these benefits:
Whenever you make a claim, you must back it up in order to sound credible and seem like you’re one step ahead of the competition.
Essentially, you should jump on the chance to answer key questions before the reader even has to ask them: Are there any percentages that quantify improvements you made in satisfaction rates or customer retention? Did you leave a positive impact with a new business strategy that measurably boosted company profits?
Quantifying any lasting, positive impact you left during your professional experience shows that you know what you’re doing and why.
Clarify when these accomplishments were made:
Any area where you can get specific in your cover letter is generally a good one. Clarifying that your accomplishments were recent—taking place during your last job, for example—will show that your abilities are both current and relevant.
This is especially important in technical fields where specific programming and software-related abilities can become obsolete in the blink of an eye: But a good PM needs to show current market and industry awareness, too, in order to strategize innovatively and effectively.
While you write your cover letter, remember that your goal is not to repeat the points on your resume but to go a step further. Luckily, you can rely on the following steps to ensure that your cover letter stands on its own effectively:
To start writing your own fantastic product manager cover letter, it can be beneficial to see one for yourself. Reading a good example piece can give you a good idea of how to break things down and format them nicely, as you can see below:
901 Tailwater Dr.
Long Branch, NJ 07740
Dream Company Hiring Manager
8190 South Greenrose Drive
Freehold, NJ 07728
July 09, 2022
Dear Ms. Henderson:
As Dream Company seeks a results-oriented product manager leader, I am eager to provide a guiding example of diligence, strategic organization, and data integration to skyrocket your team’s success. My natural agility within shifting market trends complements my task management and understanding of production infrastructures. I would love to use my combination of communication and strategic abilities to further Dream Company’s vision of bettering customers’ lives one day at a time.
My product manager journey began seven years ago at Previous Company’s production floor. My curiosity drove me to investigate how and why each task affected the product life cycle, and I refreshed my Google Analytics and programming skills. When I became a product manager at Previous Company, these technical skills enabled me to lead a team of 3 software developers to generate APIs that increased internal reporting speed by 29% and eliminated 11 manual reporting hours weekly.
I also revolutionized Previous Company’s response to drastically changing customer needs and market trends during the pandemic. I stepped up to provide the necessary guidance for our departmental teams to answer skyrocketing demands for online products. Working cross-collaboratively, I oversaw the creation of a digital learning platform that elevated returning customer volume by 46%.
My methodical and innovative mindset would pair seamlessly with my market adaptability, collaboration, and team leadership skills to make Dream Company stronger than ever. Thank you for taking the time to consider me for your product manager role, and please reach out anytime for more details on how I can further your vision of making customers’ lives better.
Now that everything’s coming together, you’re probably eager to get started:
But to ensure that your cover letter is effective, your resume must look just as good and follow its stylistic guidelines. If you’re unsure where to start, using a good product manager resume template is one of the easiest and most reliable ways to ensure everything’s in order according to those guidelines. Soon you’ll be on the fast track to your PM dream job!
An excellent cover letter to go with your spruced-up resume is a great way to prepare for an interview. Recruiters and potential employers may not spend long looking them over initially, but if you can snag their attention in just a few seconds with your credentials, you’ll be on your way to an interview.
There's plenty to consider before walking into an interview, so it pays to be prepared. Start by setting the tone and offering the right impression with your product manager cover letter and resume—you’ll be well on your way to nailing your first interview!
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