PM Interview Videos: iPhone Favorite Product

In this live mock product management interview, Stephen asks Muhammad why his favorite product is the iPhone, and what he would do to improve it.

Here's just some of the aspects that Muhammad does well in his interview:

• Muhammad positions the future of the iPhone hinging on Siri's capabilities as a voice assistant. He knows how to leverage Exponent's lesson on brainstorming product ideas by leveraging common tech trends.
• Furthermore, this point is particularly great from a strategic perspective, as Siri is one of the clear well-branded products in Apple's portfolio.
• Muhammad also handles a follow-up question regarding the potential for third-party marketplaces in Siri. Muhammad is particularly strong in demonstrating his existing knowledge of Siri Shortcuts. As we discuss in our favorite product lesson, knowing the product very well is an extremely important part of any great "favorite product" interview answer.
• Muhammad also does a great job mentioning tradeoffs. Exponent always recommends mentioning tradeoffs in every interview.

Watch the video above to see the full interview, including feedback from Stephen!