Amazon Product Marketing Manager Interview Questions

Vihari K. - "Situation: While working at CVS Health, our inventory management system for OTCHS products was facing challenges. We had increasing stock outs, and our existing data was insufficient to fully understand and address the issue since it has been only a year this product line was initiated. Action: Although we do have a forecasting model to predict demand and other algorithms to trigger out of stock flags to warehouses to fill them, lack of data points on seasonality, supplier delays, compliance"See full answer

Bk - "To bring any product to market here are the below steps that I would (did) take: 1.Understand the problem stmt / stakeholder need and asses depth of the problem (qualitatively and then gather metrics to quantify it) 2.Do market study on understanding relatable solutions if any 3.Carve out viable solution/ideation that aligns with overall Business Vision/Goal 4.Get stakeholders buy in on the idea 5.Guesstimate and prioritize high level features, Cost and ROI. 6.Build Business case for Project Le"See full answer

Shashikant A. - "I followed STAR format"See full answer

Judy W. - "Situation: COVID has impacted everyone's lives, especially small businesses. Earlier this year, during the second lockdown in Malaysia, it was estimated that 50%-70% of small businesses have closed. It got me thinking, beyond the existing training programmes, what can my company do to support small businesses? Task: So, I took the initiative to gather our Comms and Government Affairs team, to work together and explore how we can: 1) meaningfully demonstrate our company's commitment in"See full answer

Anuradha T. - " I will attempt to answer this. Barnes and Nobles Nook, although Amazon had an advantage in terms of being early to market (2007) with the Kindle, B&N Nook could have been marketed Nook more creatively, given that B&N has access to massive inventories of books in digital format. It fell short of: Focusing on the differentiation in marketing Being aggressive in marketing tactics by promoting the Nook at events, webinars, out-of-store marketing Attracting the user base by highlighting the m"See full answer