Shopify Interview Questions

Bk - "To bring any product to market here are the below steps that I would (did) take: 1.Understand the problem stmt / stakeholder need and asses depth of the problem (qualitatively and then gather metrics to quantify it) 2.Do market study on understanding relatable solutions if any 3.Carve out viable solution/ideation that aligns with overall Business Vision/Goal 4.Get stakeholders buy in on the idea 5.Guesstimate and prioritize high level features, Cost and ROI. 6.Build Business case for Project Le"See full answer

Shen A. - "I will interpret the question as "focus on the next 5 years". I will also give a high-level helicopter view since I’m supposed to imagine I’m CEO of Shopify. The mission of Shopify has always been to enable merchants and lessen the frictions in conducting commerce. Shopify is not an eCommerce company like Amazon, but a Tools and Infrastructure company like Stripe. Building tools and services for merchants are our core competencies. When we think about the main problems that Merchants have"See full answer

Akheel M. - "Product recommendation is basically on what you have already viewed / listened etc. It would be based on your clicks, engagement and feedback as well.It mostly works on the most recent experience and sorted by the current experience first ( meeting the above criteria) followed by the relevant sorts by most positive responses in the categories recorded for you."See full answer

M N. - "Goal: Merchant growth. Any new market/category? downstream is revenue growth Users: small, medium, large (plus) Focusing on small - biggest, highest need rn Focus on small - entrepreneurs, offline to online, switchers picking entre Needs: onboarding catalog creation inventory mgmt order mgmt fulfillment Not enough tech resources for marketing&ads onboarding personalized onboarding based on product,size,location,experience, target segment s"See full answer

Anhul C. - "I would take the following approach: Define what acquisition of a merchant means - It could be a few of these actions - 1. Merchant provides their email/phone number to shopify, 2. They create a store 3. they sign up for a subscription Second we need to establish the method we are using to acquire new merchants Assumption - it is paid advertising on IG and FB given that's one of the ways of acquiring audience on these platforms and is easy to track. Other approach could be social"See full answer

ready4new - "I will need to understand What are we selling and who is the target customer? Is one retail location per metro area enough or is the market big enough for multiple stores? What is the goal of future retail locations? Gauge the market for fit or drive revenue. If LA market is big enough for multiple stores, then for logistical reasons, I will prefer to open additional stores in the same geographic region. If LA market is not large enough, then my second store will be in an a different"See full answer

Hadrien M. - "Walk through user need and discovery, GTM process, beta planning, execution and measurement, results and learnings"See full answer

Anhul C. - "The effectiveness of product positioning can be evaluated based on the goal of the product launch. To do this, we have to follow the below steps: First establish the goal of the product launch (is it customer acquisition? activation? Monetization? Identify who the customers are What is the customer need we are trying to address by the product What is the total addressable market TAM? What % of the TAM do we expect to acquire by the said product? Finally, based on the actions w"See full answer

Anonymous - "Understand the rationale around why another PM has an opposing opinion. At the end of the day it cannot be your word against mine and the opinion has to be data-based. Taking time to listen and asking clarification questions will promote a healthy partnership Once we get the perspective, Look for data points that can support my POV over the other PMs POV Lastly evaluate if we can land on a 51-49% approach where we find a middle ground to accommodate another pm's opinion/solution as"See full answer

Anonymous Muskox - "Threat from hacking/virus using of reverse proxy can be useful, not exploding servers fully. A firewall can also be useful in case when there can be a malicious request from the client (There may be bots that keep sending requests, so to block all those there is a use of firewall ) IF we are giving data and requesting data, so there can be downtime if not designed well, so there may happen single point of failure for that service that may affect our service"See full answer

Exponent - "Before we begin, it's important to understand what the interviewer is testing with this type of question. This is a Strategy Question that tests an interviewee's ability to create compelling arguments from high level information, discern motive, and think strategically. We can split this question into two views: is Spotify's high churn rate okay or not? Let's see the argument that is bad, and then the opposing side. High churn is bad We'll first give the naive argument here — that churn i"See full answer

Exponent - "This is a Favorite Product question with a slight twist. We have a constraint: picking an e-commerce store. This should be relatively easy since we use e-commerce stores every day. Let's go over the Favorite Product formula before we begin: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? **How wo"See full answer

Jiin S. - "I would firstly see what's the trend of the sales by monthly, daily, and yearly to see when was the decline started and what happened during that time. I would also look at the sales by different customer or product segmentation to see what segment had the most decline in sales. Then, I would make some hypothesis where like for this age range customers with this product segment had a decline in sales due to XXX and we would increase the sales by YYY with this new feature. Then I would design the"See full answer