Amazon Product Strategy Interview Questions

Hayatu H. - "Best practices for prioritizing customer service requests Prioritizing support requests is a key part of creating a customer journey optimized for maximum revenue. If you want to start using a ticket prioritization process that will boost both customer satisfaction and your bottom line, we've got nine proven best practices below: Respond to your most loyal customers first Tag repeat customers as high-priority tickets Automate simple requests wherever possible Mark tickets with urg"See full answer

Kai H. - "I have 2 product feedbacks. I think it has been mentioned by many users of the platform. Provide a text summary of the videos so that we do not have to watch through the whole interview practice Actually comment if the interview was good or not, currently we do not really know if the answer given is of high quality "See full answer

Jonathan S. - "To clarify the question, we need to know What portion of “food” are we discussing? All groceries, cold ready-to-heat meals, meal kits, hot meals, or something else? Finding “something else” presents the opportunity to invent a new sector of the business that leverages Amazon’s unique strengths. That’s more likely to be a winner idea, from Amazon’s perspective and the interviewer’s opinion of you, than copying some other company’s existing approach. But it’s also possible the interviewer has a"See full answer

Agnes D. - "Clarify: What is the objective? Grow user base of Prime or add revenue? Hypothesis: I believe it would be to grow user base of Prime. In that case, I would look at the target users for this – which will be mostly Non-Prime members whom we are trying to convert to Prime users. If I analyze who would be interested in purchasing gifts and having them gift-wrapped, user segmentation would not really add value as age, gender or geographical segmentation will not provide much differentiatio"See full answer

Pm P. - "Clarification: Are we talking of Amazon as an entity in whole (or) Amazon E-commerce ? I would like to use overlap across following buckets with emphasis on current product & markets, Future adjacencies and expansions, strengths barrier to entry in the markets either way Amazon Intuit Products - Considering Amazon as a whole - Devices - AWS - E-Commerce - Music - Video - E-Books - All other services, currently there is no overlap between the use-cases and services offered"See full answer

Aditya O. - "Why is it answered like a Product Design Question? Shouldn't this be a strategy type answer analyzing the pros/cons of the service etc.?"See full answer

Vijay P. - "Explained in STAR format one of the project situation where I had to collect data points by deploying a minimum viable product due to unclear business requirements/dynamic nature of business. Emphasized on exact data points and how they strategically used to iteratively deploy improved version of product."See full answer

Pm P. - "Clarification: What does "share" imply? is it the action of sharing the app or website ? My assumption here we are not talking about stock market share :P, other factors come into play there. Diving-in: I would like to classify the questions into 2 buckets Internal Do we have data on which platform the shares increases and split up by Mobile and if mobile via app or via browser, split by apple/android, split via desktop, tablet . Essentially source of the shares. What this will t"See full answer

Rahul P. - "Providing some bullets to expand on to respond to this question- Inability to adapt to the changes in customer's needs in retail industry Lack of competitive analysis Rigid business model Lack of well defined Vision and Strategy"See full answer

Suhasan C. - "Clarifying questions: In which environment are we using the AmazonEcho? in mobile devices? Car? Echo devise at home? I think the following groups make the best target according to the order If the Echo is in-home devices: Kids and Teens Elderly Physically Challenged Eg. Blind or Deaf Others If the Echo is in a Car/Vehicle: Uber/Lyft or Taxi drivers Long-distance travelers taking road trip"See full answer

Swetha C. - " Questions: Is there any specific user pain point we are trying to solve ? Is this for engagement or retention or revenue Is there any specific Geo you want me to focus ? Is there any specifc user segment you want to focus ? Structure: Company Mission: Easy access to vehicle no matter when and where you are. Product Mission: Quick and easy delivery of food delivered at your door step User Segments: Sellers : Restaurant, Catering, F"See full answer

Sanchit G. - "Vision of Amazon: One stop place for users' buying needs - products and services. Goal of Amazon: Increase wallet share of users or engagement from users. Why services: Services would help achieving this goal, as the users would love using services. And Users need a platform to access services. Market in consideration: India (it is big enough. I am more familiar with this market) Current market landscape: Competition: A couple of marketplaces for services. Similar"See full answer

Bk - "For any App launch, its awareness is the first step towards adoption/Activation. and the best strategy to make it aware is to tag behind any existing applications. for example: if Amazon is launching, we could perhaps integrate it with Echo or other relatable services. promotion plays a key role, which Amazon is brilliant at. Advertising via add films, add engines on other websites (including Amazon), feebies or discounts, promotions that can align to awareness would be my first step. I would"See full answer

Anubhav A. - "Started at 1.48 Clarifying question: Are we interested in a particular lens for this problem? Looking back in history to understand what significant changes did fast internet made in the world: -> Fast Internet - More consumption -> Fast Internet - More Adoption -> Fast Internet - Cheap Internet Let's try to see what kind of things will change in each of these categories. Let me look at it from a lens of an end user (internet consumer uses the internet for work and maintaining their socia"See full answer

Bill P. - "benefit to the project Probability of intended outcome Affect on resources needed to complete project"See full answer

Priyanka C. - "Firstly need to check is this service really beneficial or not. And video service provide more realistic perspective about the product so keep it"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > Sure, there are three reasons why Amazon decided to start with books first. Creating niche > The first and most obvious reason is that Amazon wanted to create a niche market for their products at first. By creating a niche in the book space, Amazo"See full answer