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Apple Product Manager Interview Questions

Review this list of 33 Apple Product Manager interview questions and answers verified by hiring managers and candidates.
  • Apple logoAsked at Apple 
    299 answers
    Video answer for 'What's your favorite product and why?'
    +288

    "Clarify "What do you mean by favorite product? Are you thinking specifically hardware, software, or a feature within those, or something non-electronic? Dealer's Choice. "Are you asking why I love this product, or to explain why this product is a market leader independent of how i feel about it? Talk about why YOU love this product. Rephrase Question With all that in mind, i want to rephrase the question. "What is your favorite software product and what features in this product"

    Tim W. - "Clarify "What do you mean by favorite product? Are you thinking specifically hardware, software, or a feature within those, or something non-electronic? Dealer's Choice. "Are you asking why I love this product, or to explain why this product is a market leader independent of how i feel about it? Talk about why YOU love this product. Rephrase Question With all that in mind, i want to rephrase the question. "What is your favorite software product and what features in this product"See full answer

    Product Manager
    Product Design
    +4 more
  • Apple logoAsked at Apple 
    94 answers
    +90

    "My approach to dealing with difficult stakeholders has always been: Engage - Directly engage with the stakeholder, meet or chat Listen - Listen to what they have to say, patiently. Understand - Understand their POV, even if it is impossible at some times Ask - Ask clarifying questions. Why? When? What? Engage again - Keep them in the loop until there is closure For example, we were in the final stages of a very important, strategic project for our organization. I was leading th"

    Jane D. - "My approach to dealing with difficult stakeholders has always been: Engage - Directly engage with the stakeholder, meet or chat Listen - Listen to what they have to say, patiently. Understand - Understand their POV, even if it is impossible at some times Ask - Ask clarifying questions. Why? When? What? Engage again - Keep them in the loop until there is closure For example, we were in the final stages of a very important, strategic project for our organization. I was leading th"See full answer

    Product Manager
    Behavioral
    +8 more
  • Apple logoAsked at Apple 
    15 answers
    +11

    "Whatever your situation is, the correct answer is: "I'm very happy with my current job (expand on your experience, ability to deliver, team, achievements etc). But when I saw this opportunity, I had find out more." You essentially want to sounds interested, but clarify that your current situation is great."

    Bjorn L. - "Whatever your situation is, the correct answer is: "I'm very happy with my current job (expand on your experience, ability to deliver, team, achievements etc). But when I saw this opportunity, I had find out more." You essentially want to sounds interested, but clarify that your current situation is great."See full answer

    Product Manager
    Behavioral
    +1 more
  • Apple logoAsked at Apple 
    70 answers
    +62

    "I most want to communicate a few principals of conflict resolution that I believe were integral in this situation, which are mutual respect, a results orientation, an unwavering focus on the user. To that end, here’s how I’d like to structure this answer: First, I’ll tell you about the project we were working on, to provide some background for you. Second, I’ll describe the disagreement. Third, I’ll describe how we arrived at a solution, and finally, I’ll discuss how those 3 conflict resolut"

    Ross B. - "I most want to communicate a few principals of conflict resolution that I believe were integral in this situation, which are mutual respect, a results orientation, an unwavering focus on the user. To that end, here’s how I’d like to structure this answer: First, I’ll tell you about the project we were working on, to provide some background for you. Second, I’ll describe the disagreement. Third, I’ll describe how we arrived at a solution, and finally, I’ll discuss how those 3 conflict resolut"See full answer

    Product Manager
    Behavioral
    +8 more
  • Apple logoAsked at Apple 
    126 answers
    Video answer for 'Tell me about yourself.'
    +118

    "As you know, this is the most important question for any interview. Here is a structure I like to follow, Start with 'I'm currently a SDE/PM/TPM etc with XYZ company.... ' Mention how you got into PM/TPM/SDE field (explaining your journey) Mention 1 or 2 accomplishments Mention what you do outside work (blogging, volunteer etc) Share why are you looking for a new role Ask the interviewer if they have any questions or will like to dive deep into any of your experience"

    Bipin R. - "As you know, this is the most important question for any interview. Here is a structure I like to follow, Start with 'I'm currently a SDE/PM/TPM etc with XYZ company.... ' Mention how you got into PM/TPM/SDE field (explaining your journey) Mention 1 or 2 accomplishments Mention what you do outside work (blogging, volunteer etc) Share why are you looking for a new role Ask the interviewer if they have any questions or will like to dive deep into any of your experience"See full answer

    Product Manager
    Behavioral
    +17 more
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  • Apple logoAsked at Apple 
    7 answers
    +4

    "Prioritizing competing features involves evaluating and comparing different features to determine which ones to implement first, based on their relative importance, value, and impact on the product and users. Here are some steps to help prioritize competing features: Define the goals and objectives: Identify the product's overall goals, target audience, and key performance indicators (KPIs). This will help you understand what features are most important to achieve these goals. **Gather"

    Shashank S. - "Prioritizing competing features involves evaluating and comparing different features to determine which ones to implement first, based on their relative importance, value, and impact on the product and users. Here are some steps to help prioritize competing features: Define the goals and objectives: Identify the product's overall goals, target audience, and key performance indicators (KPIs). This will help you understand what features are most important to achieve these goals. **Gather"See full answer

    Product Manager
    Behavioral
    +1 more
  • Apple logoAsked at Apple 
    4 answers

    "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"

    Malay K. - "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"See full answer

    Product Manager
    Behavioral
    +9 more
  • Apple logoAsked at Apple 
    9 answers
    +6

    "When customer is not worried about quality but only worried about delivery"

    Shiva P. - "When customer is not worried about quality but only worried about delivery"See full answer

    Product Manager
    Behavioral
    +2 more
  • Apple logoAsked at Apple 
    70 answers
    +60

    "I follow a variation of the RICE framework when prioritizing how I ship product features. I start by looking at: Reach: Because the customer segmentation across our product portfolio is so similar, I tend to hold a lot of weight on product features that will maximize our customer reach with a minimal LOE. Impact: After establishing which customer segments will benefit from the product feature, I determine the urgency and estimated impact on each customer segment based on customer i"

    Ashley C. - "I follow a variation of the RICE framework when prioritizing how I ship product features. I start by looking at: Reach: Because the customer segmentation across our product portfolio is so similar, I tend to hold a lot of weight on product features that will maximize our customer reach with a minimal LOE. Impact: After establishing which customer segments will benefit from the product feature, I determine the urgency and estimated impact on each customer segment based on customer i"See full answer

    Product Manager
    Behavioral
    +10 more
  • Apple logoAsked at Apple 
    13 answers
    Video answer for 'Tell me about a time when you proposed an idea that was not agreed on.'
    +10

    "Disagreement --> persistent ---> more data insights ---> positive relationship ---> mentor/trust"

    Sam - "Disagreement --> persistent ---> more data insights ---> positive relationship ---> mentor/trust"See full answer

    Product Manager
    Behavioral
    +2 more
  • Apple logoAsked at Apple 
    16 answers
    Video answer for 'How would you improve Google Assistant?'
    +11

    "Clarification: By Improvement we could delve into either improving Monetization, User Engagement, Experience or Retention. Project Goal: In particular letz focus on improving User Engagement/Experience which may also pave way into monetizing - cuz the way I see it is to put out multiple configurations /packages in the market, and allow users to choose and pay for the services. Its as simple as hiring a full time assistant vs part time. U pay for the service rendered. **Product Vision"

    Bk - "Clarification: By Improvement we could delve into either improving Monetization, User Engagement, Experience or Retention. Project Goal: In particular letz focus on improving User Engagement/Experience which may also pave way into monetizing - cuz the way I see it is to put out multiple configurations /packages in the market, and allow users to choose and pay for the services. Its as simple as hiring a full time assistant vs part time. U pay for the service rendered. **Product Vision"See full answer

    Product Manager
    Product Design
    +1 more
  • Apple logoAsked at Apple 
    4 answers
    +1

    "Situation - A time I dealt with conflict while on a team was while I was working at Shopify on physical and digital gift card refund point of sale solutions. The situation was that we were dealing with complex technical constraints including not changing particular UI components behavior to act as they should be intended. On the refund screen, the existing design was using a toggle on the same screen to bring up a modal for gift card selection to either select digital or physical options. Thi"

    Ben G. - "Situation - A time I dealt with conflict while on a team was while I was working at Shopify on physical and digital gift card refund point of sale solutions. The situation was that we were dealing with complex technical constraints including not changing particular UI components behavior to act as they should be intended. On the refund screen, the existing design was using a toggle on the same screen to bring up a modal for gift card selection to either select digital or physical options. Thi"See full answer

    Product Manager
    Behavioral
    +5 more
  • Apple logoAsked at Apple 
    5 answers
    +2

    "To answer this, I will focus my efforts on explaining the most common type of API used in most modern software development applications - the REST API. For the purpose of simplicity, I will also keep the topics of Authorization and Authentication out of the mix. In essence, an API is a group of logic that takes in a specific set of inputs and responds with a specific set of outputs. This is analogous to going to a drive-thru and placing an order for a meal. When you give an API a bunch of"

    Pathworks P. - "To answer this, I will focus my efforts on explaining the most common type of API used in most modern software development applications - the REST API. For the purpose of simplicity, I will also keep the topics of Authorization and Authentication out of the mix. In essence, an API is a group of logic that takes in a specific set of inputs and responds with a specific set of outputs. This is analogous to going to a drive-thru and placing an order for a meal. When you give an API a bunch of"See full answer

    Product Manager
    System Design
    +4 more
  • Apple logoAsked at Apple 
    Add answer
    Product Manager
    Behavioral
  • Apple logoAsked at Apple 
    Add answer
    Video answer for 'Describe an experience working in a cross-functional team.'
    Product Manager
    Behavioral
    +4 more
  • Apple logoAsked at Apple 
    1 answer

    "Applying the STAR method to explain a time when I had to teach myself certain skills to meet project demands. Situation : I was working for a medical devices company that didn't have CI-CD setup for its embedded software Task : Build the entire CI-CD pipeline from scratch using the tools available within a month Action : I had to learn Docker and other basic DevOps technologies to build this Result : We were able to reduce build time by 70% and create a process for package manage"

    Soutrik M. - "Applying the STAR method to explain a time when I had to teach myself certain skills to meet project demands. Situation : I was working for a medical devices company that didn't have CI-CD setup for its embedded software Task : Build the entire CI-CD pipeline from scratch using the tools available within a month Action : I had to learn Docker and other basic DevOps technologies to build this Result : We were able to reduce build time by 70% and create a process for package manage"See full answer

    Product Manager
    Behavioral
  • Apple logoAsked at Apple 
    Add answer
    Product Manager
    Behavioral
  • Apple logoAsked at Apple 
    2 answers

    "In 2019, I was given a very important problem to solve. In a team of 3 we had to build a mobility assist device. The customer segment we would go for was something we could decide. The project was very close to me as I had lost someone I loved because of cancer and I saw how reduced mobility was a huge pain point in not being able to do physical activities. My team could only think of elderly people as the main target market. As the Head of Product what I did was: 1) I helped them dive even d"

    Soumya S. - "In 2019, I was given a very important problem to solve. In a team of 3 we had to build a mobility assist device. The customer segment we would go for was something we could decide. The project was very close to me as I had lost someone I loved because of cancer and I saw how reduced mobility was a huge pain point in not being able to do physical activities. My team could only think of elderly people as the main target market. As the Head of Product what I did was: 1) I helped them dive even d"See full answer

    Product Manager
    Behavioral
    +3 more
  • +1

    "Time taken: 25 minutes My approach: I would start by listing the use cases, what could be the length of cable needed, quantifying each and weight average those. The % make the assumption that it is what it represents the share in the total nb of iphone recharges. In fact total should be more than 100% because it not exclusive but for sake of simplicity let’s say it tops at 100%. \# In details: charging next to bed: 50%generally speaking there is a bedside table that is 80 cm high and the"

    Adaneir W. - "Time taken: 25 minutes My approach: I would start by listing the use cases, what could be the length of cable needed, quantifying each and weight average those. The % make the assumption that it is what it represents the share in the total nb of iphone recharges. In fact total should be more than 100% because it not exclusive but for sake of simplicity let’s say it tops at 100%. \# In details: charging next to bed: 50%generally speaking there is a bedside table that is 80 cm high and the"See full answer

    Product Manager
  • Apple logoAsked at Apple 
    3 answers

    "It is very easy to shy away and not make a decision because you might feel the right information is not there to make a decision While dealing with ambiguity it is essential to remain Calm. And Establish what it is you want to achieve by asking a lot of questions to the necessary stakeholders Access the risk, analyze the data at hand, ask the right questions, and be very clear and concise in decision-making"

    Satish murthy D. - "It is very easy to shy away and not make a decision because you might feel the right information is not there to make a decision While dealing with ambiguity it is essential to remain Calm. And Establish what it is you want to achieve by asking a lot of questions to the necessary stakeholders Access the risk, analyze the data at hand, ask the right questions, and be very clear and concise in decision-making"See full answer

    Product Manager
    Behavioral
    +1 more
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