"Clarifyig questons
Why do we want to re-design the feature? are there any existing problem with the existing DM feature? -- you figure out
Do we have any particular goal in mind which we want to achieve? related to Engagement, Session time etc? -- Think yourself
When we say DMs, this includes P2P, Message to business, Message to an open account or you have something else in mind? -- Think yourself
With that bieng said lets first understand what are the core use cases of the DM as a feature
P"
Shoaib H. - "Clarifyig questons
Why do we want to re-design the feature? are there any existing problem with the existing DM feature? -- you figure out
Do we have any particular goal in mind which we want to achieve? related to Engagement, Session time etc? -- Think yourself
When we say DMs, this includes P2P, Message to business, Message to an open account or you have something else in mind? -- Think yourself
With that bieng said lets first understand what are the core use cases of the DM as a feature
P"See full answer
"Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers.
Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience.
Post Booking User Flow
User receives a post booking confirmation (date/time"
Danyal R. - "Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers.
Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience.
Post Booking User Flow
User receives a post booking confirmation (date/time"See full answer
"Thanks for the question. The way I would like to proceed with this question is firstly, to get more context about the problem by asking some clarifying questions and narrowing the scope. Then, I would like to break the problem into smaller components to understand where exactly our problem lies. Then make a user journey for that particular area and identify the technical and non-technical factors which might affect this change specific to our company/product. Post that, I'll analyse the external"
Nikita G. - "Thanks for the question. The way I would like to proceed with this question is firstly, to get more context about the problem by asking some clarifying questions and narrowing the scope. Then, I would like to break the problem into smaller components to understand where exactly our problem lies. Then make a user journey for that particular area and identify the technical and non-technical factors which might affect this change specific to our company/product. Post that, I'll analyse the external"See full answer
"Picked Turo, prioritized customer (renter) persona, listed a few paint points across three pillars - Tool, Car Owner, Car
Worst Case scenarios
Order did not go through, no order confirmation received
Notification issue with tool
Owner not replying
Owner did not deliver car as expected - delayed or no show
5 Issues with car - not clean, not as promised, dirty, engine isssues
Car breakdown after pickup
Payment issues
Fraud
I picked up no show as an issue which could b"
Saurabh G. - "Picked Turo, prioritized customer (renter) persona, listed a few paint points across three pillars - Tool, Car Owner, Car
Worst Case scenarios
Order did not go through, no order confirmation received
Notification issue with tool
Owner not replying
Owner did not deliver car as expected - delayed or no show
5 Issues with car - not clean, not as promised, dirty, engine isssues
Car breakdown after pickup
Payment issues
Fraud
I picked up no show as an issue which could b"See full answer
"
Company Goal: Make quality service at competitive price available for customers and enable contractor to maximize income sources
Clarification: Post Booking Experience is the user flow from the point a booking is confirmed to the time the service is delivered to the customer.
Metric: CSAT and Orders successfully completed
Personas: Customer, service provider, business
USER JOURNEY
Customer (User Journey)
Booking confirmed on portal
Add to calendar
Email / text con"
Saurabh G. - "
Company Goal: Make quality service at competitive price available for customers and enable contractor to maximize income sources
Clarification: Post Booking Experience is the user flow from the point a booking is confirmed to the time the service is delivered to the customer.
Metric: CSAT and Orders successfully completed
Personas: Customer, service provider, business
USER JOURNEY
Customer (User Journey)
Booking confirmed on portal
Add to calendar
Email / text con"See full answer
"Super helpful video on metrics and experimentation design!
However, I did not see any discussion on the actual algorithm improvement ideas. So it left me with these questions:
1) How would you actually improve the algorithm? (e.g. sorting based on amenities preferences, miles from airport, etc.). Of course, totally makes sense that we would test how that improvement moved our chosen success metrics.
2) Should we be choosing one metric or one set of metrics we want to optimize for when we impro"
Anonymous Crab - "Super helpful video on metrics and experimentation design!
However, I did not see any discussion on the actual algorithm improvement ideas. So it left me with these questions:
1) How would you actually improve the algorithm? (e.g. sorting based on amenities preferences, miles from airport, etc.). Of course, totally makes sense that we would test how that improvement moved our chosen success metrics.
2) Should we be choosing one metric or one set of metrics we want to optimize for when we impro"See full answer
"The Doordash post-order experience is the part of the service that happens after the user has placed an order and is waiting for the delivery. This experience can be improved by providing more information, communication, and convenience to the user. Here are some possible ways to do this:
Provide real-time tracking and updates: Users want to know the status and location of their order, as well as the estimated time of arrival. By providing real-time tracking and updates, users can feel mor"
Anonymous Dove - "The Doordash post-order experience is the part of the service that happens after the user has placed an order and is waiting for the delivery. This experience can be improved by providing more information, communication, and convenience to the user. Here are some possible ways to do this:
Provide real-time tracking and updates: Users want to know the status and location of their order, as well as the estimated time of arrival. By providing real-time tracking and updates, users can feel mor"See full answer
"Shopping funnel and engagement: Global search brings up food items from multiple restaurants but results don't directly lead users to the item in the restaurant.
Retention and repeat: Users are not able to earn and burn store-specific rewards. Similarly stores/restaurants can't build direct relationship w/ the customers and provide custom offers
Multi-store cart and checkout. Currently DD supports cart and checkout from a single restaurant at a time. Many times customers want to order f"
Kinjal S. - "Shopping funnel and engagement: Global search brings up food items from multiple restaurants but results don't directly lead users to the item in the restaurant.
Retention and repeat: Users are not able to earn and burn store-specific rewards. Similarly stores/restaurants can't build direct relationship w/ the customers and provide custom offers
Multi-store cart and checkout. Currently DD supports cart and checkout from a single restaurant at a time. Many times customers want to order f"See full answer
"Missing Item - User ordered multiple items, few items are missing
Wrong Item - Entire order is wrong / there are items in the order that were never ordered
How is this measured ?
CSAT
Missing Items
Wrong Items
Step 1 :
Collect data on orders that reported missing / wrong items. Dive deep to understand if the problem is isolated to a specific metro/zip code/restaurant type (say fast food vs fine dine), time of day (lunch vs dinner), tenure of the courier on th"
Saurabh K. - "Missing Item - User ordered multiple items, few items are missing
Wrong Item - Entire order is wrong / there are items in the order that were never ordered
How is this measured ?
CSAT
Missing Items
Wrong Items
Step 1 :
Collect data on orders that reported missing / wrong items. Dive deep to understand if the problem is isolated to a specific metro/zip code/restaurant type (say fast food vs fine dine), time of day (lunch vs dinner), tenure of the courier on th"See full answer
"My Favourite music application - YT Music
YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members.
Users :
Listeners
Creator Ops (internal to Youtube)
Business Goal : Improve Listener engagement by 20% in the next 6 months.
Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins)
Listener User Segments :
Music Enthusiasts
Music for relaxation
Which segment has the opportunity?
List Pain"
Shivam G. - "My Favourite music application - YT Music
YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members.
Users :
Listeners
Creator Ops (internal to Youtube)
Business Goal : Improve Listener engagement by 20% in the next 6 months.
Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins)
Listener User Segments :
Music Enthusiasts
Music for relaxation
Which segment has the opportunity?
List Pain"See full answer
"Clarifying Questions:
Discover events, purchase/resell via app
Post booking: After ticket purchase to event completion
Motivation for Ticketmaster:
Strengths: 70-80% of ticketing business, tie ups with venues
Competition: meetup
Low frequency product - so every experience matters
Positive wom:
Reduced marketing
Retention of users, organizers
Users:
Ecosystem
Attendees: Discover, buy and attend events - {chose this}
Event Organizers: marketing/demand, s"
Sandhya N. - "Clarifying Questions:
Discover events, purchase/resell via app
Post booking: After ticket purchase to event completion
Motivation for Ticketmaster:
Strengths: 70-80% of ticketing business, tie ups with venues
Competition: meetup
Low frequency product - so every experience matters
Positive wom:
Reduced marketing
Retention of users, organizers
Users:
Ecosystem
Attendees: Discover, buy and attend events - {chose this}
Event Organizers: marketing/demand, s"See full answer
"Step 1 - clarifying question:
Are we just focusing on the customer who rented a car or both who has given a car? (Assumed only a customer who rented a car)
Are we just focusing on the mobile or web apps? (Assumed only the mobile app)
Step 2 -Define users:
customer who rented a car.
Step 3 - pain points:
unclear communication between both parties.
lack of support if needed.
hassle-full car drop experience.
No survey or complaint channel about how the experienc"
Jatan P. - "Step 1 - clarifying question:
Are we just focusing on the customer who rented a car or both who has given a car? (Assumed only a customer who rented a car)
Are we just focusing on the mobile or web apps? (Assumed only the mobile app)
Step 2 -Define users:
customer who rented a car.
Step 3 - pain points:
unclear communication between both parties.
lack of support if needed.
hassle-full car drop experience.
No survey or complaint channel about how the experienc"See full answer
"Went through scenarios where a user
Interviewer asked me to select a scenario, mostly outside of the control of the app.
The interviewer saw me rattled and suggested the need to get to a venue as an experience.
I designed a solution and suggested an MVP.
The goal was to select a scenario, design MVP and suggest user journey/cohort selection and demonstrate measurement."
Bharat D. - "Went through scenarios where a user
Interviewer asked me to select a scenario, mostly outside of the control of the app.
The interviewer saw me rattled and suggested the need to get to a venue as an experience.
I designed a solution and suggested an MVP.
The goal was to select a scenario, design MVP and suggest user journey/cohort selection and demonstrate measurement."See full answer
"what is a task rabbit?
marketplace connecting users with freelance labor with local demand, allowing consumers to find help with everyday tasks, including furniture assembly, moving, delivery, and handy person work
Explain the User Flow in short:
User logs in, searches for the services, sorts, picks and books the service
the gig worker gets 24 hours to pick the request, accepted or declined
In case it is accepted then it is considered a "BOOKed"gig
what is the post booking experience?
-"
Anu S. - "what is a task rabbit?
marketplace connecting users with freelance labor with local demand, allowing consumers to find help with everyday tasks, including furniture assembly, moving, delivery, and handy person work
Explain the User Flow in short:
User logs in, searches for the services, sorts, picks and books the service
the gig worker gets 24 hours to pick the request, accepted or declined
In case it is accepted then it is considered a "BOOKed"gig
what is the post booking experience?
-"See full answer
"I told a story about how our team was focussed on moving a key metric i.e. NPS and to do that we build 3 top requested user feature. Post release the detractors % didn't move even though the detractors request for features shipped went down. Then I connect with users and did some analysis post which we realised that we need to pivot our focus from shipping features to enabling complete workflows for our users i.e. shipping all those feature which are used together in a feature as then only users"
Aditya S. - "I told a story about how our team was focussed on moving a key metric i.e. NPS and to do that we build 3 top requested user feature. Post release the detractors % didn't move even though the detractors request for features shipped went down. Then I connect with users and did some analysis post which we realised that we need to pivot our focus from shipping features to enabling complete workflows for our users i.e. shipping all those feature which are used together in a feature as then only users"See full answer