Meta (Facebook) Product Manager Interview Questions

Anonymous I. - "Great question, first some clarifying questions: I assume that we're talking about meta disrupting the travel industry? Or generally When we say travel industry, this could include modes of transportation, scheduling transportation, what to do when you're there etc.? Are we focused on business travel? Leisure travel? I'm going to assume for the sake of scoping down that we're going to be focused on Leisure travel because business does not have as much pain, and on the flip-side o"See full answer

R S. - "My main task was to improve our recommendation system. I worked closely with the business and data teams to understand how recommendations were made in the past. After discussions, I found out that the system had fixed recommendations and didn't consider customer preferences. Our goal was to identify potential customers better, boost conversion rates with personalized recommendations, and increase cross-selling of products. After analyzing a lot of data, we focused on customers with accounts an"See full answer

S P. - "I was working for an Insurance company and I was the lead PM responsible for delivering HIPAA 5010 835 (statement of bill claims received vs paid) transactions to healthcare providers/hospitals For this initiative as a PM, I was responsible to create and prioritize features around file creation. I collaborated with cross-functional teams, engineers, DevOps. First I conducted sessions with claims adjudication, SFTP file transfer, security, and privacy, clearinghouse, third-party vendors and ensu"See full answer

Malay K. - "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"See full answer

Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

Vivek S. - "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ? Interviewer - Let's focus on overall health metrics of the product. Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ? Interviewer - Let's sa"See full answer

Ankit M. - "Interviewer: Design a Meta Product for space travel. Me: I would first likely ask a few clarifying questions. Can we discuss more about what do we mean by a product for space travel? Is it like a physical product or a software product? Any existing suite of products that we want to integrate this into? Interviewer: It can be a digital platform – a combination of software and services, integrated in a single ecosystem. It's not a physical product like a spacecraft, but rather a pla"See full answer

P K. - "Clarifying Questions: Assuming this will be part of FB product. Assuming this is for the US and no major constraints in terms of finances or resources. Goal: To improve user engagement Travel Personas: Solo personal Traveler Group personal Travelers Business travelers Tour operators Transportation Companies (airlines, roadways, trains etc). Choosing to focus on group travelers because most personal travelers usually travel in groups and the volume of this user base"See full answer

Sahil A. - "Clarify: Zoom for business - we are referring to Zoom meetings for enterprise customers Are there any specific features or goals we want to track. Assumption - We are at overall zoom business for enterprise customers Is there any particular geography or demographics we want to look at - Assumption - we are looking at across the globe Goals: Zoom allows users to conduct meetings internally and externally with folks across the organization. Enterprise customers access Zoom with their cor"See full answer

Michael A. - "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"See full answer

Anonymous Sparrow - "Clarifying question to make sure that I'm analyzing the right feature - is this the notification bell that is in the Facebook app and site? (assume Yes) Tapping on it opens a drop-down that captures items and activities that the user should be aware of? (Yes) Ok, I believe I'm clear on which feature you're referring to. My approach: Customer problem and value proposition Meta's mission and north star metric Customer journey and notification bell use case Success metrics on value del"See full answer

Anonymous Minnow - "First, lets dive deeper into the question. I would ask - What are the top challenges facedtoday? What user segments work well, and what do we want to focus on? What do we know about competitors, and what can we learn from them? What user flows have the highest engagement in VR today? Are we focusing on consumer use cases or enterprise? Are we tackling activation or retention, or do we want to increase engagement? To build a strategy here I would target this from four differe"See full answer

Sam - "Disagreement --> persistent ---> more data insights ---> positive relationship ---> mentor/trust"See full answer

Philip C. - "Assumptions Assume that the functionality of Meta Pay is the ability to send and receive payments to other Meta account holders. Payment infrastructure connects to bank accounts Assume users can maintain a balance in Meta Pay Assume life cycle of the product is post launch adoption phase Clarifying questions Can I send or receive payments to a meta user from a different platform? e.g., fb to IG > assume the answers is “yes” Where is it available? > Assume answer is “US” "See full answer

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

Patrick W. - "Clarify: Any specific types of groups (families or business)? Type of travel (air, train)? Global or domestic? Assumptions: Users have interest in travel. Content within Meta apps can help FB, whatsapp, Instagram. Have access to user data with travel preferences and budget. Resources to interact with travel businesses and institutions. Constraints: Users typically think of meta apps in the early discovery phase of travel, typically use travel company apps to complete experience e.g. booking,"See full answer

Preetham m P. - "Clarifying Questions Is the product a digital or physical marketplace? (Digital) Are we building an educational platform, freelance platform, or marketplace? (Freelance platform) Are we focusing on a specific geographical location? (India) Will the platform involve online transactions? (Yes) User Personas Individual Gardeners: Self-employed gardeners offering their services. Gardening Agencies: Organizations providing gardening services. **Educational Institutio"See full answer