Meta (Facebook) Product Manager Interview Questions

Review this list of 330 Meta (Facebook) product manager interview questions and answers verified by hiring managers and candidates.
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Of course! Let me outline a general approach and ask questions along the way to see if any one path makes more sense to follow. On my general approach: I think it's important to start with a strategic goal or purpose the museum is trying to accomplish with this product. That way we have a north star. From there I'll identify a couple user types we could solve for. Once aligned, I can drill down to potential pain points and solutions of different magnitude. How does that agenda sound? For our"

    Irene C. - "Of course! Let me outline a general approach and ask questions along the way to see if any one path makes more sense to follow. On my general approach: I think it's important to start with a strategic goal or purpose the museum is trying to accomplish with this product. That way we have a north star. From there I'll identify a couple user types we could solve for. Once aligned, I can drill down to potential pain points and solutions of different magnitude. How does that agenda sound? For our"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +1

    "· Listen both sides and without any bias. Support or focus on the problem rather than person. Take necessary steps in case there is middle ground its well and good if both parties agree. If not be honest and support the person who is correct. Ultimate goal is to be useful for overall project and company rather individual satisfaction. The approach should be fit into overall team goal."

    BePostive - "· Listen both sides and without any bias. Support or focus on the problem rather than person. Take necessary steps in case there is middle ground its well and good if both parties agree. If not be honest and support the person who is correct. Ultimate goal is to be useful for overall project and company rather individual satisfaction. The approach should be fit into overall team goal."See full answer

    Product Manager
    Behavioral
    +1 more
  • Product Manager
    Behavioral
  • +2

    "During my internship at Quantiva Solutions, I was leading a small team of fellow interns on a data visualization project. I was very focused on meeting the deadline and often pushed the team to keep moving quickly through tasks. About midway through the project, one of my teammates pulled me aside and said that while they appreciated my organization, they felt I wasn’t giving enough space for others to contribute ideas and that it made the collaboration feel more task-driven than team-oriented."

    Dhruv M. - "During my internship at Quantiva Solutions, I was leading a small team of fellow interns on a data visualization project. I was very focused on meeting the deadline and often pushed the team to keep moving quickly through tasks. About midway through the project, one of my teammates pulled me aside and said that while they appreciated my organization, they felt I wasn’t giving enough space for others to contribute ideas and that it made the collaboration feel more task-driven than team-oriented."See full answer

    Product Manager
    Behavioral
    +2 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "!! FEEDBACK WELCOME !! Clarify question By art we mean visual art, e.g. paintings? - Yes Is this a solution to create art on Instagram or to showcase existing art on Instagram? - Create art Why build this, Engagement or Acquisition? - Engagement Reframe: We want to increase Instagram engagement through creation and sharing of art with followers. Talking about the space The Internet has over time continuously reduced barriers to creative expression. From blogging to Twitter"

    Apurv K. - "!! FEEDBACK WELCOME !! Clarify question By art we mean visual art, e.g. paintings? - Yes Is this a solution to create art on Instagram or to showcase existing art on Instagram? - Create art Why build this, Engagement or Acquisition? - Engagement Reframe: We want to increase Instagram engagement through creation and sharing of art with followers. Talking about the space The Internet has over time continuously reduced barriers to creative expression. From blogging to Twitter"See full answer

    Product Manager
    Product Design
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  • "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"

    Idit G. - "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"See full answer

    Product Manager
    Analytical
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Product Design
  • "Clarification Are we focusing on the Amazon shopping cart specifically, or are there any other features involved? Are there any specific user groups (e.g., Prime users, international users) we need to consider? Is there a particular focus on conversion or user engagement? 1. Business Context Feature Goal: The cart serves as the gateway between user interest and the actual purchase, helping to reduce friction in the buying process. Business Model:Amazon take"

    Ram - "Clarification Are we focusing on the Amazon shopping cart specifically, or are there any other features involved? Are there any specific user groups (e.g., Prime users, international users) we need to consider? Is there a particular focus on conversion or user engagement? 1. Business Context Feature Goal: The cart serves as the gateway between user interest and the actual purchase, helping to reduce friction in the buying process. Business Model:Amazon take"See full answer

    Product Manager
    Analytical
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +3

    "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"

    Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

    Product Manager
    Execution
    +2 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram Timeline - 1 year Geography - USA Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary Why : WIth multiple"

    Rani Y. - "I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram Timeline - 1 year Geography - USA Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary Why : WIth multiple"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Clarification: Lender Focus: We'll cater to mortgage lenders, specifically smaller institutions or those specializing in a particular loan type (e.g., first-time homebuyer loans). 1. User Personas and Pain Points: Create two user personas: Persona 1: A loan officer at a small credit union overwhelmed with manual paperwork and slow communication with borrowers. Persona 2: A loan manager at a company specializing in FHA loans, struggling with cumbersome pre-qualification"

    Deepak V. - "Clarification: Lender Focus: We'll cater to mortgage lenders, specifically smaller institutions or those specializing in a particular loan type (e.g., first-time homebuyer loans). 1. User Personas and Pain Points: Create two user personas: Persona 1: A loan officer at a small credit union overwhelmed with manual paperwork and slow communication with borrowers. Persona 2: A loan manager at a company specializing in FHA loans, struggling with cumbersome pre-qualification"See full answer

    Product Manager
    Product Design
  • "Prompt: Define success of reels How do I investigate if reels engagement is up by x, posts are down by y Clarification: What is reels: video experience on explore page, play page. Can have comments, likes etc. Why was it launched: to promote engagement on the app, 'addictive sessions back to back. Product goal: Increase in app time, drive stickiness. Big picture: Instagram launched reels post tiktok style success, way to saving market share Define success"

    Geet B. - "Prompt: Define success of reels How do I investigate if reels engagement is up by x, posts are down by y Clarification: What is reels: video experience on explore page, play page. Can have comments, likes etc. Why was it launched: to promote engagement on the app, 'addictive sessions back to back. Product goal: Increase in app time, drive stickiness. Big picture: Instagram launched reels post tiktok style success, way to saving market share Define success"See full answer

    Product Manager
    Analytical
    +1 more
  • Product Manager
    Analytical
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Product Design
  • +3

    "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"

    Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

    Product Manager
    Execution
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Design a Fundraising product Clarifying questions : Are we creating this a standalone product or creating this within Meta apps ? Global product ? Lets say global product What is fundraising ? Raising money for cause Why is it imp ? Allows individuals to see bigger changes with small contributios why now? increased social causes, creator economy, or global crises. Want to make it accessible for everyday person rather than limiting to bigger organizations Ties into Metas mission to give"

    Rani Y. - "Design a Fundraising product Clarifying questions : Are we creating this a standalone product or creating this within Meta apps ? Global product ? Lets say global product What is fundraising ? Raising money for cause Why is it imp ? Allows individuals to see bigger changes with small contributios why now? increased social causes, creator economy, or global crises. Want to make it accessible for everyday person rather than limiting to bigger organizations Ties into Metas mission to give"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +8

    "This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them. I think my three greatest strengths are: Empathy Openness to feedback Drive And three weaknesses I have been working to strengthen are: Sometimes my desire to achieve can put me at risk of overcommitting Communicating status to the right stakeholders at the appropriate time Creating detailed and strategic lists of priorities so I can meet th"

    Adam M. - "This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them. I think my three greatest strengths are: Empathy Openness to feedback Drive And three weaknesses I have been working to strengthen are: Sometimes my desire to achieve can put me at risk of overcommitting Communicating status to the right stakeholders at the appropriate time Creating detailed and strategic lists of priorities so I can meet th"See full answer

    Product Manager
    Behavioral
    +3 more
  • "I would start with some clarifying questions: What is the goal of the 'Report ad' feature? what do you think? Are we looking at the blue app or Instagram? The ad placement can be adjusted to the both apps, so look at it has a whole Are we looking at a specific location of the report ad? like stories or feed or reels? Nope Are we looking at a specific OS? everywhere Is there some timeline? or restrictions? no Are we looking at a specific market? worldwide Thank you, I"

    R K. - "I would start with some clarifying questions: What is the goal of the 'Report ad' feature? what do you think? Are we looking at the blue app or Instagram? The ad placement can be adjusted to the both apps, so look at it has a whole Are we looking at a specific location of the report ad? like stories or feed or reels? Nope Are we looking at a specific OS? everywhere Is there some timeline? or restrictions? no Are we looking at a specific market? worldwide Thank you, I"See full answer

    Product Manager
    Analytical
  • "Did a quick 30 min writeup on this and I'm submitting before I review/edit. Success metrics for Spotify Podcasts Clarify Focus is on Spotify Podcasts, which are audio content posted by Spotify Content creators Spotify Podcasts exists across all devices Spotify as a company is at a mature state and is looking to enhance retention and revenue (monetization) Spotify makes money through ads, Spotify Podcasts too - Assuming that Spotify Podcasts has some sort of ad product where adv"

    Bryan K. - "Did a quick 30 min writeup on this and I'm submitting before I review/edit. Success metrics for Spotify Podcasts Clarify Focus is on Spotify Podcasts, which are audio content posted by Spotify Content creators Spotify Podcasts exists across all devices Spotify as a company is at a mature state and is looking to enhance retention and revenue (monetization) Spotify makes money through ads, Spotify Podcasts too - Assuming that Spotify Podcasts has some sort of ad product where adv"See full answer

    Product Manager
    Analytical
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "The correct question is: Build a product for celebrities to engage with their followers."

    Tony A. - "The correct question is: Build a product for celebrities to engage with their followers."See full answer

    Product Manager
    Product Design
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