Google Product Manager Interview Questions

Review this list of 413 Google product manager interview questions and answers verified by hiring managers and candidates.
  • Google logoAsked at Google 
    +59

    "I follow a variation of the RICE framework when prioritizing how I ship product features. I start by looking at: Reach: Because the customer segmentation across our product portfolio is so similar, I tend to hold a lot of weight on product features that will maximize our customer reach with a minimal LOE. Impact: After establishing which customer segments will benefit from the product feature, I determine the urgency and estimated impact on each customer segment based on customer i"

    Ashley C. - "I follow a variation of the RICE framework when prioritizing how I ship product features. I start by looking at: Reach: Because the customer segmentation across our product portfolio is so similar, I tend to hold a lot of weight on product features that will maximize our customer reach with a minimal LOE. Impact: After establishing which customer segments will benefit from the product feature, I determine the urgency and estimated impact on each customer segment based on customer i"See full answer

    Product Manager
    Behavioral
    +9 more
  • +21

    "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"

    Prateek G. - "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"See full answer

    Product Manager
    Analytical
  • Google logoAsked at Google 
    Video answer for 'Design TikTok.'
    +18

    "I watched a couple of videos like this, one of them by Exponent staff (I think). It was disappointing that the architecture diagram and the walkthrough was a general layered architecture that you can apply to any backend system. I was wondering if there are videos that can be considered a reference material to watch, learn and improve on the tech (sys design) skills, and not so much about the soft skills."

    BriskD - "I watched a couple of videos like this, one of them by Exponent staff (I think). It was disappointing that the architecture diagram and the walkthrough was a general layered architecture that you can apply to any backend system. I was wondering if there are videos that can be considered a reference material to watch, learn and improve on the tech (sys design) skills, and not so much about the soft skills."See full answer

    Product Manager
    System Design
  • Google logoAsked at Google 
    Video answer for 'What metrics would you focus on as the PM for YouTube?'
    +14

    "1. Step 1: clarify Let's establish the mission of Google and Youtube. Google's is to provide and make information more accessible. Youtube's might be to help people get their content, their word and themselves out into the world. I mean so many of Youtube's ads have been about how the diversity of individuals and their content, so that makes sense. Let's establish what is Youtube. Youtube has 3 primary stakeholders - creators, viewers and brands/corporations and within them"

    Karthik M. - "1. Step 1: clarify Let's establish the mission of Google and Youtube. Google's is to provide and make information more accessible. Youtube's might be to help people get their content, their word and themselves out into the world. I mean so many of Youtube's ads have been about how the diversity of individuals and their content, so that makes sense. Let's establish what is Youtube. Youtube has 3 primary stakeholders - creators, viewers and brands/corporations and within them"See full answer

    Product Manager
    Analytical
  • +11

    "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"

    Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

    Product Manager
    Analytical
    +2 more
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  • Google logoAsked at Google 
    Video answer for 'How would you build TinyURL?'
    +9

    "@Jacob, your videos are really good and helpful. I want to know about the tool, you use for explaining the design in the videos."

    anush - "@Jacob, your videos are really good and helpful. I want to know about the tool, you use for explaining the design in the videos."See full answer

    Product Manager
    System Design
    +2 more
  • Google logoAsked at Google 
    +12

    "Clarifying Questions Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video. YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it. Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement. Do we want to build this feature for a specific kind of audience or"

    Mehul K. - "Clarifying Questions Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video. YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it. Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement. Do we want to build this feature for a specific kind of audience or"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    Video answer for 'What's the biggest threat to YouTube?'
    +19

    "YT threats →. Let's define threat - activities that reduce actual or growth rate for user base / watch time / $ User - what impacts user base, users’ watch time (why would users not use YT anymore?) Competition - all apps that compete for users' time spent on digital entertainment (VOD, social media apps like tiktok, vMVPDs) Safety, trust, privacy, digital well being No relevant content Distribution - platform bans, distribution deals falling through (eg smart TVs)"

    Urvashi G. - "YT threats →. Let's define threat - activities that reduce actual or growth rate for user base / watch time / $ User - what impacts user base, users’ watch time (why would users not use YT anymore?) Competition - all apps that compete for users' time spent on digital entertainment (VOD, social media apps like tiktok, vMVPDs) Safety, trust, privacy, digital well being No relevant content Distribution - platform bans, distribution deals falling through (eg smart TVs)"See full answer

    Product Manager
    Product Strategy
  • +4

    "Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"

    Jazmia H. - "Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +6

    "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"

    Manas M. - "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +11

    "I will divide my answer in 2 parts: Process I use for managing risks in any Project I will explain a real life situation where a Risk occurred and how I managed it Process for Risk Management can be broken down into 3 parts: Risk Identification: Risk identification is a team effort and is an ongoing process that happens throughout the Project. Technical Risks are usually identified during design/build/testing stage. I maintain a Risk register document to capture all the risks identified"

    Saket S. - "I will divide my answer in 2 parts: Process I use for managing risks in any Project I will explain a real life situation where a Risk occurred and how I managed it Process for Risk Management can be broken down into 3 parts: Risk Identification: Risk identification is a team effort and is an ongoing process that happens throughout the Project. Technical Risks are usually identified during design/build/testing stage. I maintain a Risk register document to capture all the risks identified"See full answer

    Product Manager
    Behavioral
    +3 more
  • "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."

    Syed A. - "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."See full answer

    Product Manager
    Analytical
    +1 more
  • +5

    "How often do we get 15 min to answer a question? Wondering isn't the expectation to answer this in 3-5 min?"

    Anonymous Raven - "How often do we get 15 min to answer a question? Wondering isn't the expectation to answer this in 3-5 min?"See full answer

    Product Manager
    Behavioral
    +1 more
  • "From Product Management perspective: I would first start with some clarifying questions. Is this algorithm to be used across Play Store for all kinds of apps or for some specific catgeory of apps What is the major objective. Are you entering a new market and hence objective is to capture market OR already in an existing market and want to maximise profit (since Google, most likely second objective) I would like to experiment with algorithms and see results before finalising. This will nee"

    Aditya S. - "From Product Management perspective: I would first start with some clarifying questions. Is this algorithm to be used across Play Store for all kinds of apps or for some specific catgeory of apps What is the major objective. Are you entering a new market and hence objective is to capture market OR already in an existing market and want to maximise profit (since Google, most likely second objective) I would like to experiment with algorithms and see results before finalising. This will nee"See full answer

    Product Manager
    Analytical
    +1 more
  • Google logoAsked at Google 
    +19

    "I'd tell the interviewer that I'd start off with clarifying the question to make sure I understand it correctly (see 1 below). Then, I'd tell the interviewer my approach to make sure they know what to expect as I talk through. Approach would start with discussing the mission and connecting a north star metric (NSM) to the mission, then discuss key product metrics that are inputs towards NSM. If there's time at the end and if the interviewer wants to go down this path, we should also talk about t"

    Michelle D. - "I'd tell the interviewer that I'd start off with clarifying the question to make sure I understand it correctly (see 1 below). Then, I'd tell the interviewer my approach to make sure they know what to expect as I talk through. Approach would start with discussing the mission and connecting a north star metric (NSM) to the mission, then discuss key product metrics that are inputs towards NSM. If there's time at the end and if the interviewer wants to go down this path, we should also talk about t"See full answer

    Product Manager
    Analytical
  • Google logoAsked at Google 
    +6

    "I use a data driven approach by ensuring there is a deep-dive on all alternatives. My approach to tradeoffs is around how to achieve the customer experience needed. I ensure there is an immediate path to green for a solution and a follow-up solution addressing the problem rightly."

    Syed I. - "I use a data driven approach by ensuring there is a deep-dive on all alternatives. My approach to tradeoffs is around how to achieve the customer experience needed. I ensure there is an immediate path to green for a solution and a follow-up solution addressing the problem rightly."See full answer

    Product Manager
    Behavioral
  • +3

    "Prompt - annual cost of managing Google photos (note - I believe Google doesn't ask estimation question anymore, not sure who/here/how this was asked) We will go over what Google photos is, its users, how they use photos, what costs are incurred, estimation - base case then scale it out, gut check the answers, and arrive at an estimate Google photos is a photo and video storage service. Its users are Content creators/users Google (hosting) Other service providers that provide value-add"

    Glados - "Prompt - annual cost of managing Google photos (note - I believe Google doesn't ask estimation question anymore, not sure who/here/how this was asked) We will go over what Google photos is, its users, how they use photos, what costs are incurred, estimation - base case then scale it out, gut check the answers, and arrive at an estimate Google photos is a photo and video storage service. Its users are Content creators/users Google (hosting) Other service providers that provide value-add"See full answer

    Product Manager
    Estimation
  • Google logoAsked at Google 
    +7

    "YouTube Goal -> Give voice to everyone and show them the world, Video -> Shorts( Dominated by Shorts, Reels, Tiktok Mid(1-25 Min). -> Youtube Medium Long(60-90 Mins) -> [Opportunity] Long(150-180 Mins) -> OTT Platform, Movies Youtube can assist content creators on Youtube to make high-quality Film Like Videos without any Production Setup. Assisting Content Creators to create Movies with"

    Anonymous Muskox - "YouTube Goal -> Give voice to everyone and show them the world, Video -> Shorts( Dominated by Shorts, Reels, Tiktok Mid(1-25 Min). -> Youtube Medium Long(60-90 Mins) -> [Opportunity] Long(150-180 Mins) -> OTT Platform, Movies Youtube can assist content creators on Youtube to make high-quality Film Like Videos without any Production Setup. Assisting Content Creators to create Movies with"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    +6

    "Let's imagine you want to open Google Maps, you type maps.google.com and hit Enter. Here is what happens: You type maps.google.com into the address bar of your browser. Browser completes the address, for example, maps.google.com → https://www.maps.google.com [Address decoding] → browser breaks down the URL into parts ‘https://’: protocol → how the browser should connect to the website Default is HTTP (Hypertext Transfer Protocol) which shows up as ‘ http:/"

    Jasmin R. - "Let's imagine you want to open Google Maps, you type maps.google.com and hit Enter. Here is what happens: You type maps.google.com into the address bar of your browser. Browser completes the address, for example, maps.google.com → https://www.maps.google.com [Address decoding] → browser breaks down the URL into parts ‘https://’: protocol → how the browser should connect to the website Default is HTTP (Hypertext Transfer Protocol) which shows up as ‘ http:/"See full answer

    Product Manager
    Technical
    +1 more
  • Google logoAsked at Google 
    +2

    "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"

    Brandy L. - "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"See full answer

    Product Manager
    Product Design
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