"Timeline and trends
analyze period when the CTR was down
Check external factors
Seasonality and holidays
Competitive factors
Industry-wide changes
Ad performance analysis
Ad copy
Product feed quality
Pricing
Promotions and discounts
Audience targeting and segmentation
Specific demographics?
User segment?
Device across mobile, desktop, and tablet
Ad placement and auction insights
Anything changed with ad placement?"
Varun J. - "Timeline and trends
analyze period when the CTR was down
Check external factors
Seasonality and holidays
Competitive factors
Industry-wide changes
Ad performance analysis
Ad copy
Product feed quality
Pricing
Promotions and discounts
Audience targeting and segmentation
Specific demographics?
User segment?
Device across mobile, desktop, and tablet
Ad placement and auction insights
Anything changed with ad placement?"See full answer
"First, I would make the following assumptions to solve this question without instant feedback.
Assumptions:
The main use cases for the refrigerator will be to maintain food in the right temperature and will not include making ice cubs or pouring water
The only disability of the user is blindness
Then, I would identify the main flows used when maintaining food refrigerated, which are:
Putting food into the fridge
Taking out food out of the fridge
Within these flow these are som"
Maritza C. - "First, I would make the following assumptions to solve this question without instant feedback.
Assumptions:
The main use cases for the refrigerator will be to maintain food in the right temperature and will not include making ice cubs or pouring water
The only disability of the user is blindness
Then, I would identify the main flows used when maintaining food refrigerated, which are:
Putting food into the fridge
Taking out food out of the fridge
Within these flow these are som"See full answer
"Assumption: the revenue is on a yearly basis.
Revenue = No. of users x price of product x frequency of purchase x size of purchase
Product of Google Map = Ads by the merchants
To double the revenue,
Boost the number of merchants by reaching out to them
Increase the price of ads (which is not ideal since it will disincentivise some merchants)
Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"
Lee J. - "Assumption: the revenue is on a yearly basis.
Revenue = No. of users x price of product x frequency of purchase x size of purchase
Product of Google Map = Ads by the merchants
To double the revenue,
Boost the number of merchants by reaching out to them
Increase the price of ads (which is not ideal since it will disincentivise some merchants)
Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"See full answer
"A refrigerator is used to store food in cold storage to prevent spoilage. If there is nothing specific from the interviewer, I would consider a robotic refrigerator to be a smart fridge that incorporates AI and movement.
Clarifying questions:
Digital / Physical product or combination
Any particular demographic of customers?
What is the goal of this product?
Only home users to be considered?
User cohorts:
Families with children: Refrigerator being a common family appliance
Couples and ro"
Ranjani M. - "A refrigerator is used to store food in cold storage to prevent spoilage. If there is nothing specific from the interviewer, I would consider a robotic refrigerator to be a smart fridge that incorporates AI and movement.
Clarifying questions:
Digital / Physical product or combination
Any particular demographic of customers?
What is the goal of this product?
Only home users to be considered?
User cohorts:
Families with children: Refrigerator being a common family appliance
Couples and ro"See full answer
Product Design
Product Strategy
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"My approach to dealing with difficult stakeholders has always been:
Engage - Directly engage with the stakeholder, meet or chat
Listen - Listen to what they have to say, patiently.
Understand - Understand their POV, even if it is impossible at some times
Ask - Ask clarifying questions. Why? When? What?
Engage again - Keep them in the loop until there is closure
For example, we were in the final stages of a very important, strategic project for our organization. I was leading th"
Jane D. - "My approach to dealing with difficult stakeholders has always been:
Engage - Directly engage with the stakeholder, meet or chat
Listen - Listen to what they have to say, patiently.
Understand - Understand their POV, even if it is impossible at some times
Ask - Ask clarifying questions. Why? When? What?
Engage again - Keep them in the loop until there is closure
For example, we were in the final stages of a very important, strategic project for our organization. I was leading th"See full answer
"Deep Learning is a part of Artificial Intelligence, it's like teaching the machine to think and make decisions on its own. It's like how we teach a child the concept of an apple - it's round, red, has a stem on top. We show them multiple pictures of apples and then they understand and can recognize an apple in future. Similarly, we feed lots of data to the machine, and slowly, it starts learning from that data, and can then make relevant predictions or decisions based on what it has learnt.
A co"
Surbhi G. - "Deep Learning is a part of Artificial Intelligence, it's like teaching the machine to think and make decisions on its own. It's like how we teach a child the concept of an apple - it's round, red, has a stem on top. We show them multiple pictures of apples and then they understand and can recognize an apple in future. Similarly, we feed lots of data to the machine, and slowly, it starts learning from that data, and can then make relevant predictions or decisions based on what it has learnt.
A co"See full answer
"I'm seeking a role in which I can be continually challenged to devise innovative and streamlined solutions for complex issues, particularly with regard to the persistent soaking problem. I'm excited about the opportunity to not only excel in my own performance but also to empower and enable my colleagues to perform at their absolute best. My goal is to wield my influence and magnetic qualities to not only attract but also retain top-tier engineering talent, all in alignment with our shared objec"
Anonymous Narwhal - "I'm seeking a role in which I can be continually challenged to devise innovative and streamlined solutions for complex issues, particularly with regard to the persistent soaking problem. I'm excited about the opportunity to not only excel in my own performance but also to empower and enable my colleagues to perform at their absolute best. My goal is to wield my influence and magnetic qualities to not only attract but also retain top-tier engineering talent, all in alignment with our shared objec"See full answer
"I would begin by asking the following clarifying questions:
Are there any special use cases such as VIP Penthouse access, restricted floors etc?
Do we need to consider safety requirements or other technical constraints such as maximum load/capacity?
If the lobby for the entire hotel located on the ground floor? Can we assume that the majority of the guest amenities are located near the lobby and lower floors?
Can we assume that the passenger controls on the floors are purely directional"
Pathworks P. - "I would begin by asking the following clarifying questions:
Are there any special use cases such as VIP Penthouse access, restricted floors etc?
Do we need to consider safety requirements or other technical constraints such as maximum load/capacity?
If the lobby for the entire hotel located on the ground floor? Can we assume that the majority of the guest amenities are located near the lobby and lower floors?
Can we assume that the passenger controls on the floors are purely directional"See full answer
"I assume here that the elderly person does not have much knowledge about technology and the internet.
I would like to structure my answer in this way:
Concepts of twitter I want the elderly to know.
Take an analogy to explain the concepts.
Connect the dots between the analogy back to the app.
Twitter concepts :
A common feed to look at the tweets created by the people in your network.
Concept of retweeting.
Chatting.
Comments/likes.
Analogy :
Imagine there is an office wi"
Samiksha D. - "I assume here that the elderly person does not have much knowledge about technology and the internet.
I would like to structure my answer in this way:
Concepts of twitter I want the elderly to know.
Take an analogy to explain the concepts.
Connect the dots between the analogy back to the app.
Twitter concepts :
A common feed to look at the tweets created by the people in your network.
Concept of retweeting.
Chatting.
Comments/likes.
Analogy :
Imagine there is an office wi"See full answer
"Lets start with assumptions
100m people go out to bars in US
Assuming COVID is behind us
Also assuming this is annually and not monthly or daily (though it might be better to ask this)
Step 1: Why should Google build something like this
Google Mission: Make information accessible and useful
Google's current state: Focus on improving current products (improve engagement and thus monetization) while also building things for future (growth)
Product Mission: Make going to bar a"
Date G. - "Lets start with assumptions
100m people go out to bars in US
Assuming COVID is behind us
Also assuming this is annually and not monthly or daily (though it might be better to ask this)
Step 1: Why should Google build something like this
Google Mission: Make information accessible and useful
Google's current state: Focus on improving current products (improve engagement and thus monetization) while also building things for future (growth)
Product Mission: Make going to bar a"See full answer
"Assumption:
question is about people in the US, and we define frequent bar visitor as someone who visits a bar twice a week.
we are defining bars as places that people go for alcoholic beverage , not for the snacks , non alcoholic beverage or sports TV
population of use 330M , 80m per age group
0-20 (eliminate because drinking age is 21 and above)
60-80 (eliminate because they prefer drinks at home or sit down restaurants or are very health conscious to go drinking)
20-30 : 40m
80%"
Ananya M. - "Assumption:
question is about people in the US, and we define frequent bar visitor as someone who visits a bar twice a week.
we are defining bars as places that people go for alcoholic beverage , not for the snacks , non alcoholic beverage or sports TV
population of use 330M , 80m per age group
0-20 (eliminate because drinking age is 21 and above)
60-80 (eliminate because they prefer drinks at home or sit down restaurants or are very health conscious to go drinking)
20-30 : 40m
80%"See full answer
"Clarifications
Only travellers to be considered? Or should we consider work staff, people who come to receive and see off people when they are traveling? → In essence who is considered to the count? → Assumption, only travellers. If not then you have to consider, staff (ATC, Security, Airlines ground staff, Customs, shop employees, airport staff etc.) making the estimate very difficult, But If I had to guess I would say 5% of total travellers across all the staffing categories.
Estimate"
S H. - "Clarifications
Only travellers to be considered? Or should we consider work staff, people who come to receive and see off people when they are traveling? → In essence who is considered to the count? → Assumption, only travellers. If not then you have to consider, staff (ATC, Security, Airlines ground staff, Customs, shop employees, airport staff etc.) making the estimate very difficult, But If I had to guess I would say 5% of total travellers across all the staffing categories.
Estimate"See full answer
"Interviewer: What is your favourite Google product, and how would you improve it?
Shailesh: Alright, before that, let me clarify; I have to give the Google product, which I like the most, irrespective of how it is currently performing in the market, is it a market leader or not. Also, I need to justify why it is my favourite product and suggest some improvements.
Interviewer: Perfect
Shailesh: Okay, the way I would like to go about it is, first, I will explain what qualit"
Anonymous Muskox - "Interviewer: What is your favourite Google product, and how would you improve it?
Shailesh: Alright, before that, let me clarify; I have to give the Google product, which I like the most, irrespective of how it is currently performing in the market, is it a market leader or not. Also, I need to justify why it is my favourite product and suggest some improvements.
Interviewer: Perfect
Shailesh: Okay, the way I would like to go about it is, first, I will explain what qualit"See full answer
"Problem:
Internet in Africa is not prevalent
Assumptions:
I am a Google PM
I have the resources of Google
The goal is not monetization
Goals:
Improve quality of life in Africa by providing more consistent internet access, adoption, engagement with network.
To start, I'd like to start by talking about the goals of Alphabet, which is to make the world more accessible and more useful. I believe this project fits well into our overall mission of making the world more accessible, as t"
Jeff H. - "Problem:
Internet in Africa is not prevalent
Assumptions:
I am a Google PM
I have the resources of Google
The goal is not monetization
Goals:
Improve quality of life in Africa by providing more consistent internet access, adoption, engagement with network.
To start, I'd like to start by talking about the goals of Alphabet, which is to make the world more accessible and more useful. I believe this project fits well into our overall mission of making the world more accessible, as t"See full answer
"Clarify
What type of company are we? [We are a new company that is launching a smart closet]
Any constraints? [No constraints; you have infinite resources]
What’s the goal? [Enter the market/acquire users]
Closet for clothing only or for some commercial use? [Clothing only in homes]
How are we defining a 'smart' closet? Assuming we are incorporating technology? [Yes]
Which market? [You decide] --> Let's go with US market to start
Business Objective/Market Context
For the purpose of thi"
Helen - "Clarify
What type of company are we? [We are a new company that is launching a smart closet]
Any constraints? [No constraints; you have infinite resources]
What’s the goal? [Enter the market/acquire users]
Closet for clothing only or for some commercial use? [Clothing only in homes]
How are we defining a 'smart' closet? Assuming we are incorporating technology? [Yes]
Which market? [You decide] --> Let's go with US market to start
Business Objective/Market Context
For the purpose of thi"See full answer