"Product - Google Glass
Undefined Core Segment & Jobs-to-Be-Done - Google pitched Glass to “everyone” but never clarified a must-have use case for any one group.
Improper Category Context - It was positioned as a lifestyle product, but could not justify a use case that a mobile device could not already do.
Premium Pricing of a Prototype- Explorer Edition cost 1500 usd. This gap alienated hobbyists and discouraged volume sales.
Privacy Backlash- The Always-on camera r"
Anjan M. - "Product - Google Glass
Undefined Core Segment & Jobs-to-Be-Done - Google pitched Glass to “everyone” but never clarified a must-have use case for any one group.
Improper Category Context - It was positioned as a lifestyle product, but could not justify a use case that a mobile device could not already do.
Premium Pricing of a Prototype- Explorer Edition cost 1500 usd. This gap alienated hobbyists and discouraged volume sales.
Privacy Backlash- The Always-on camera r"See full answer
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