Shopify Product Marketing Manager Interview Questions

Bk - "To bring any product to market here are the below steps that I would (did) take: 1.Understand the problem stmt / stakeholder need and asses depth of the problem (qualitatively and then gather metrics to quantify it) 2.Do market study on understanding relatable solutions if any 3.Carve out viable solution/ideation that aligns with overall Business Vision/Goal 4.Get stakeholders buy in on the idea 5.Guesstimate and prioritize high level features, Cost and ROI. 6.Build Business case for Project Le"See full answer

Hadrien M. - "Walk through user need and discovery, GTM process, beta planning, execution and measurement, results and learnings"See full answer

Anhul C. - "The effectiveness of product positioning can be evaluated based on the goal of the product launch. To do this, we have to follow the below steps: First establish the goal of the product launch (is it customer acquisition? activation? Monetization? Identify who the customers are What is the customer need we are trying to address by the product What is the total addressable market TAM? What % of the TAM do we expect to acquire by the said product? Finally, based on the actions w"See full answer

Hadrien M. - "Product marketing is representing product in a room with marketers and sales execs (roadmap, launch plans, milestones, benefits etc.) and representing marketing in a room with product and engineering (positioning, messaging, channels etc.)"See full answer