Snap Product Manager Interview Questions

Sreenisha S. - "Let me tell you about a time where a website I managed suddenly showed slow performance and the mistake on our side was it was unnoticed until a user reported the issue to management. As a PM for that project, I took full responsibility of the situation and worked with the engineering team to quickly resolve it. This mistake taught me the importance of focusing and monitoring non functional requirements as well in addition to new feature development /adoption where I was mostly spending my time"See full answer

Ross B. - "I most want to communicate a few principals of conflict resolution that I believe were integral in this situation, which are mutual respect, a results orientation, an unwavering focus on the user. To that end, here’s how I’d like to structure this answer: First, I’ll tell you about the project we were working on, to provide some background for you. Second, I’ll describe the disagreement. Third, I’ll describe how we arrived at a solution, and finally, I’ll discuss how those 3 conflict resolut"See full answer

Alex N. - "Perplexity - the measure LLM is surprised when it predicts next word. For example: I love to eat --- if LLM selects as next word "fruits" it will be less surprising than if LLM selects as next word "metal". It is better to have lower perplexity score. Cross Entropy is the measure how well model match true labels. So if the next word is "cat" and LLM assigns 0.5 to it then cross entropy value is -log(0.5) = 0.69 and if it assigns 0.9 probability to word cat then cross entropy value is - log(0.9"See full answer

Ra R. - "In my time at Snapp! I was in charge of communicating the product backlog to our CEO. We had a shared Jira board that he had access to and I made specifically for him. One day he saw me in the office and said he doesn’t know anything about our backlog and that’s because I failed to communicate with him. I got upset at first because of the fact that I made the dashboard exclusively for him. But I tried to ask questions to understand his point of view in depth. He then mentioned he doesn't have t"See full answer

Namrata L. - "Measure the success of SnapMap Clarifying question Snap is the feature which is visible on right swipe on snap chat showing map and location of your friends right? Do we have any specific goal in mind or we want to decide the overall success of the feature? Mission - Help users be connected with their friends and family and be updated about them. That is why the main medium of exchange is photos or videos in Snapchat which keeps people updated which actually putting things in words. Goal"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > If I were TikTok, I would look to monetize it similar to Instagram, Twitter, and Facebook: through dedicated ad channels.Specifically having pre-roll ads appear on open, and ads appear in-feed every few videos. TikTok is the perfect platform to lever"See full answer

RockyBalboa - "Clarifications: Do we consider window for any building or only residences? I will ignore windows in cars for complexity reasons. Pardon my ignorance for not knowing the size and population of Tehran, Would you mind sharing some inputs or is it okay if pick some Randoms? Analysis: Tehran is ~300 sq. miles in terms of land area with an overall population of 9 MM with an average 3.5 members per household. _I will be moving with windows for residences only and then gut check my response"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > I totally understand the sentiment to remove TikTok from the App Store and Google Play store, however I don't think it's the right call. There are a few reasons for this: > Free market rule: We operate in a free market, and it's important that we kee"See full answer

Ozark - "Make it easier for creators to create content by introducing easier to use tools such as : video editor, filters, audio/video mixing using different layover speeds. This would encourage new creators to jump onto the spotlight bandwagon. Make it easier for consumers of spotlight content to search relevant content that they would find entertaining and keep coming back for. Build recommendation algorithms that suggests content that users are likely to enjoy based on their view /engagement his"See full answer

Exponent - "Even though Snapchat already exists within Indonesia, this is still an Expansion problem. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Without further ado, let's dive in! Ask clarifying questions It's important to ask questions in advance to cre"See full answer