TikTok Product Manager Interview Questions

Jessie Y. - "Instagram Reels: Instagram's answer to TikTok, Reels allows users to create and share short-form videos within the Instagram app. It leverages Instagram's existing user base and social features. YouTube Shorts: YouTube introduced Shorts as a feature within its platform to enable users to create short, catchy videos. It capitalizes on YouTube's extensive content creator community and viewer base. Snapchat Spotlight: Snapchat's Spotlight feature highlights short-form videos in"See full answer

Kartikeya N. - "Clarifying questions By mutual follows, we mean that both of them follow each other on Tiktok, correct? : Yes We want to know an average number for the same, ie mean and not median or any other value, right? : Yes Shall we consider the global audience or that of a particular country? : Global Can we assume the time setting of this question as of 2025?: yes Here’s how I will tackle this question. > We will first estimate the total number of Tiktok users. Then we will try to"See full answer

Vihari K. - "Clarify Questions • Target Audience: Are we focusing on existing TikTok users, new users, or both? • Scope of Search Features: Are we looking at in-app search, search engine optimization (SEO), or both? • Geographical Focus: Are there specific regions we are targeting for user acquisition? Goal Our primary goal is to increase user adoption and market share by making it easier for users to discover and engage with TikTok Shop through optimized search features. User Segments Current TikTo"See full answer

Ruth J. - "Provided an overview of IG Search and the value it provides for users Gave 3 metrics that I would consider when determining success Shared the metric that I would use as the north star Got a follow up question. If users were clicking on irrelevant results from their search would that affect your metrics and how would you deal with that Do you think it is a bad thing if users use search to search for something, get irrelevant results and perform an action based on that?"See full answer

Anonymous Mackerel - "Could ask them to scan an ID before they join"See full answer

Jeff M. - "At Evernote and Wise, I've created a personalized approach for working more efficiently I've taught to coworkers with either our own proprietary software and off the shelf software. With Evernote, I did this by creating a hyper personalized templates for responding to customer concerns. With Wise, it's been a reworking of their traditional way of approaching Due Diligence and use of resources"See full answer