TikTok Execution Interview Questions

Michael A. - "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"See full answer

Kay T. - "How I would approach this question: Understand the goal of the customer service platform: What is the main business goal of this company and how is the customer service platform serving the company goals? For this question, I'm assuming the user journey is that customers come to the customer service platform when they run into issues. Thus, ultimately the customer service platform is feeding into the top line business metric of customer retention. Do customers keep"See full answer

Disha - "TikTok → short-form video platform where users share, post, comment, and like each other’s videos Clarifying Questions Define Active → Users who are opening the app at least once a day for a particular duration say 1 min Geography? Consider India for this case Is the source/BI Tool where we saw the drop valid enough? TikTok is both on the app as well as browser - Where are we seeing the drop? Is there a particular platform wherein we are seeing the drop? Android or iOS New"See full answer