TikTok Product Strategy Interview Questions

Brajendra S. - "Clarifying Questions and Assumption: It is a Online store or a offline store ? Assuming it is an online store There would be multiple processes, for which process the CSAT score needs to be increased ? Assuming the CSAT score needs to be increased for product search & checkout process. Does this required for Mobile App or Website ? assuming mobile app Mission & goal: CSAT score of online search process for Costco needs to be increased. User personas: Working profession"See full answer

Jaswanth P. - " Prioritized Features for Improvement 1. Content Discovery and Recommendation Algorithm Rationale: The algorithm significantly influences user engagement by determining which videos appear on the "For You Page" (FYP). Improving its accuracy can enhance user satisfaction and retention. - Approach: Incorporate more nuanced data points, such as user mood indicators or contextual data (e.g., time of day, trending events) to refine recommendations further. Regular updat"See full answer

Jaswanth P. - "Proposed Solution: Awareness and Control Features Algorithm Awareness Campaign Educational Content: Create short videos explaining how the algorithm works to enhance user experience. Transparency Reports: Regular updates on algorithm changes to keep users informed. User-Controlled Engagement Settings Customizable Feed Options: Allow users to adjust content preferences and limit certain types of videos. Time Management Tools: Introduce reminders for screen time limits an"See full answer

Jessie Y. - "Instagram Reels: Instagram's answer to TikTok, Reels allows users to create and share short-form videos within the Instagram app. It leverages Instagram's existing user base and social features. YouTube Shorts: YouTube introduced Shorts as a feature within its platform to enable users to create short, catchy videos. It capitalizes on YouTube's extensive content creator community and viewer base. Snapchat Spotlight: Snapchat's Spotlight feature highlights short-form videos in"See full answer

Vihari K. - "Clarify Questions • Target Audience: Are we focusing on existing TikTok users, new users, or both? • Scope of Search Features: Are we looking at in-app search, search engine optimization (SEO), or both? • Geographical Focus: Are there specific regions we are targeting for user acquisition? Goal Our primary goal is to increase user adoption and market share by making it easier for users to discover and engage with TikTok Shop through optimized search features. User Segments Current TikTo"See full answer

Anand T. - "Use face recognition as a preliminary step"See full answer