"The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives.
For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use:
Impressions: How many unique and total viewership of the ad
Exposure: the average number of times an ad is served per person.
Engagement Rate: how many click t"
Pradeep kumar S. - "The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives.
For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use:
Impressions: How many unique and total viewership of the ad
Exposure: the average number of times an ad is served per person.
Engagement Rate: how many click t"See full answer
"I’ve spent over 6 years building and scaling e-commerce products across EMEA and APAC.
At Jumia, I led product initiatives on the checkout and payments side. For example, I launched gamified promotions on PDP and checkout that improved engagement and delivered a 2.3x uplift in conversion. I also introduced automated installment payments and order cancellation flows, which not only improved user trust but also reduced complaints by 30% and lowered operational costs.
Before that, at Lazada, I work"
Rajeev K. - "I’ve spent over 6 years building and scaling e-commerce products across EMEA and APAC.
At Jumia, I led product initiatives on the checkout and payments side. For example, I launched gamified promotions on PDP and checkout that improved engagement and delivered a 2.3x uplift in conversion. I also introduced automated installment payments and order cancellation flows, which not only improved user trust but also reduced complaints by 30% and lowered operational costs.
Before that, at Lazada, I work"See full answer
"I contradict the choice of DB for storing App Data in this case, I believe a NoSQL would have been a better choice. Could you please clarify why you chose RDBMS/SQL?"
Jeet B. - "I contradict the choice of DB for storing App Data in this case, I believe a NoSQL would have been a better choice. Could you please clarify why you chose RDBMS/SQL?"See full answer
"Conduct a competitive analysis: Research the competitive landscape to identify gaps and opportunities that your product can capitalize on.
Develop a business case: Document the value of your product, including projected growth, expected return on investment, and potential risk factors.
Establish partnerships: Develop relationships with key stakeholders and partners who can help provide resources and funding for your product.
Secure executive support: Present yo"
Shivam S. - "Conduct a competitive analysis: Research the competitive landscape to identify gaps and opportunities that your product can capitalize on.
Develop a business case: Document the value of your product, including projected growth, expected return on investment, and potential risk factors.
Establish partnerships: Develop relationships with key stakeholders and partners who can help provide resources and funding for your product.
Secure executive support: Present yo"See full answer
"inheritance means its acquire all properties from parent class to child class.composition means its acquire some properties as our request is called composition"
Niteesh V. - "inheritance means its acquire all properties from parent class to child class.composition means its acquire some properties as our request is called composition"See full answer
Software Engineer
Concept
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"We've identified the problem as a Design a Product question. Use the following framework for tackling these types of questions:
Ask Clarifying Questions
Identify users, behaviors, and pain points
State product goal
Identify current solutions
Brainstorm new solutions
Evaluate solutions
Measure success
Summarize
We'll go through each of these step by step.
Ask Clarifying Questions
The PM interview isn't about your ability to come up w"
Exponent - "We've identified the problem as a Design a Product question. Use the following framework for tackling these types of questions:
Ask Clarifying Questions
Identify users, behaviors, and pain points
State product goal
Identify current solutions
Brainstorm new solutions
Evaluate solutions
Measure success
Summarize
We'll go through each of these step by step.
Ask Clarifying Questions
The PM interview isn't about your ability to come up w"See full answer