"Clarifying questions:
I assume we're focused on the consumer side of this?
** Yes
I am assuming post booking begins immediately after booking a ticket and ends when the user leaves the airport at their destination. Does that sound right?
** Yes
Goals:
United Airlines wants to get its passengers to their destination seamlessly, safely, and on time.
Users:
I think about user groups in 3 main buckets.
1) 24 hours following booking
2) >24 following booking through 24 hours before boarding
"
Steven M. - "Clarifying questions:
I assume we're focused on the consumer side of this?
** Yes
I am assuming post booking begins immediately after booking a ticket and ends when the user leaves the airport at their destination. Does that sound right?
** Yes
Goals:
United Airlines wants to get its passengers to their destination seamlessly, safely, and on time.
Users:
I think about user groups in 3 main buckets.
1) 24 hours following booking
2) >24 following booking through 24 hours before boarding
"See full answer
"Clarifying Questions:
Do we want to target a particular geography or location or should it be done globally? Assume global
Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms
Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well
Are there any constra"
Hashmina H. - "Clarifying Questions:
Do we want to target a particular geography or location or should it be done globally? Assume global
Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms
Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well
Are there any constra"See full answer
"Clarifying questions
Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop?
Goal: Any specific goal we know of or up to me to decide?
Framework/Overview
Strategy
Metric options with pros/cons
North Star Metric (NSM)
Risks & countermetrics
Strategy / The Why: we want to give people …
Meta: the power to build community + Bring people closer together
Reels: new form of self-expression / entertainment with short form video and pro editing tools
Ads in Re"
Mike Z. - "Clarifying questions
Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop?
Goal: Any specific goal we know of or up to me to decide?
Framework/Overview
Strategy
Metric options with pros/cons
North Star Metric (NSM)
Risks & countermetrics
Strategy / The Why: we want to give people …
Meta: the power to build community + Bring people closer together
Reels: new form of self-expression / entertainment with short form video and pro editing tools
Ads in Re"See full answer
"Narrow scope of mission:
As a Product Manager for Google Search, my primary mission would be to enhance the search experience for users, ensuring they find the most relevant information quickly and efficiently. This involves continually improving the quality of search results, enhancing the user interface, and exploring innovative features to meet evolving user needs.
Customer segments:
Google Search caters to a diverse range of users, including students, professionals, researchers, and"
Devendra B. - "Narrow scope of mission:
As a Product Manager for Google Search, my primary mission would be to enhance the search experience for users, ensuring they find the most relevant information quickly and efficiently. This involves continually improving the quality of search results, enhancing the user interface, and exploring innovative features to meet evolving user needs.
Customer segments:
Google Search caters to a diverse range of users, including students, professionals, researchers, and"See full answer
"Great question. My favourite product is YouTube Music. Let's see on what its strategy should be for next year.
Clarifying questions
No clarifying questions on this as I will be working with my favourite products. I will have few assumptions which I will state out before we proceed.
Assumptions
Assuming that we need to come up with strategy for YouTube Music app - not considering YouTube as a whole as part of this.
I am considering overall audio streaming as the space to come up with the s"
Harshit G. - "Great question. My favourite product is YouTube Music. Let's see on what its strategy should be for next year.
Clarifying questions
No clarifying questions on this as I will be working with my favourite products. I will have few assumptions which I will state out before we proceed.
Assumptions
Assuming that we need to come up with strategy for YouTube Music app - not considering YouTube as a whole as part of this.
I am considering overall audio streaming as the space to come up with the s"See full answer
Product Manager
Product Strategy
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"First I'd like to clarify the definition of reactions and confirm that it's same as what exists today.
Definition: Reactions provides users the ability to provide richer expression beyond 'like'
Business goal: Since this is a mature product, the business goal is to improve user engagement
Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content
Personas: 1. Content creator 2. user using reactions
**Li"
P R. - "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today.
Definition: Reactions provides users the ability to provide richer expression beyond 'like'
Business goal: Since this is a mature product, the business goal is to improve user engagement
Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content
Personas: 1. Content creator 2. user using reactions
**Li"See full answer
"All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."
John H. - "All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."See full answer
"Collaborate with the team to determine which team's product will move the needle the most in achieving the strategic goals and prioritize that work."
Meagan R. - "Collaborate with the team to determine which team's product will move the needle the most in achieving the strategic goals and prioritize that work."See full answer
"Clarifying Questions:
What age range are we looking at between 13-19? Any specific range we need to target? - Assume all teens
Any demography we would target? - Worldwide
Do they have access to phones/laptops or do we need to build an offline product? - Assume they have access to phones and laptops
Are there any constraints around privacy or content moderation? - Yes
What platform (Facebook core, Messenger, or another product) is this for? - Assume faceb"
Kartik D. - "Clarifying Questions:
What age range are we looking at between 13-19? Any specific range we need to target? - Assume all teens
Any demography we would target? - Worldwide
Do they have access to phones/laptops or do we need to build an offline product? - Assume they have access to phones and laptops
Are there any constraints around privacy or content moderation? - Yes
What platform (Facebook core, Messenger, or another product) is this for? - Assume faceb"See full answer
"Clarifying questions:
Can I assume the timeframe to be today, ie Dec 2024? : Yes
What country are we targeting? Lets say it is India.
When we say "Use google search to find a new job" do we mean to say that they use Google search in their job search process or also convert and actually find a job? : The former.
I am assuming we are only considering when someone directly searches jobs on Google and not searches for some job search portal on google: Yes.
How long should the search"
Kartikeya N. - "Clarifying questions:
Can I assume the timeframe to be today, ie Dec 2024? : Yes
What country are we targeting? Lets say it is India.
When we say "Use google search to find a new job" do we mean to say that they use Google search in their job search process or also convert and actually find a job? : The former.
I am assuming we are only considering when someone directly searches jobs on Google and not searches for some job search portal on google: Yes.
How long should the search"See full answer
"Lyft has 3 main stakeholders - Riders, Drivers and Lyft.
Let's understand the different types of people who use Lyft in big cities from a customer perspective.
Lyft is the main mode of office transportation - These are office goers who don't own a car or driving car drains them hence prefer Lyft. The usage of Lyft is very high >10+/month. These are generally professionals.
Lyft for Airport - Going to airport is a very big use case as transportation to the airport is generally very limite"
Kasturi K. - "Lyft has 3 main stakeholders - Riders, Drivers and Lyft.
Let's understand the different types of people who use Lyft in big cities from a customer perspective.
Lyft is the main mode of office transportation - These are office goers who don't own a car or driving car drains them hence prefer Lyft. The usage of Lyft is very high >10+/month. These are generally professionals.
Lyft for Airport - Going to airport is a very big use case as transportation to the airport is generally very limite"See full answer
"With $1 billion to invest in generative AI, my focus would be on addressing unmet needs in everyday life. Here's my vision:
Identify User Pain Points: I would start by understanding the specific challenges a segment of users face daily. Many people are integrating AI into their routines to simplify tasks, yet there are gaps that need to be filled.
Learn from ChatGPT’s Success: ChatGPT's rapid growth to 200 million users demonstrates the demand for AI solutions that genuinely solve"
Aayush S. - "With $1 billion to invest in generative AI, my focus would be on addressing unmet needs in everyday life. Here's my vision:
Identify User Pain Points: I would start by understanding the specific challenges a segment of users face daily. Many people are integrating AI into their routines to simplify tasks, yet there are gaps that need to be filled.
Learn from ChatGPT’s Success: ChatGPT's rapid growth to 200 million users demonstrates the demand for AI solutions that genuinely solve"See full answer
"Hi Everyone,
As an aspiring product manager, I feel with the latest Ray-Ban or Orion AR glasses that provides hands-free experience to the user. So basically, with these glasses you can interact, ask it to remember where you parked and what can you make with the ingredients which are in front of you, I think an extension to it can be a very great healthcare product.
Now let's imagine that this glass is storing all your eating habits, what medicines you take, with an integration to meta watches"
Pankhuri T. - "Hi Everyone,
As an aspiring product manager, I feel with the latest Ray-Ban or Orion AR glasses that provides hands-free experience to the user. So basically, with these glasses you can interact, ask it to remember where you parked and what can you make with the ingredients which are in front of you, I think an extension to it can be a very great healthcare product.
Now let's imagine that this glass is storing all your eating habits, what medicines you take, with an integration to meta watches"See full answer
"Clarify
10X -> usage or revenue
Approach
What is Msft Copilot & key capabilities
Understand the space in which Copilot operates :
Target segments & use-cases serve
Competitors (alternatives)
Leverage microsoft has :
Understand the stack (infra -> application layer) -> leverage
Understand Microsoft ecosystem & leverage we have
Define : 10X growth strategy (for whom -> & what? -> distribution (acquire & retain))
MSft Copilot & key capabilities
Cons"
Neeraj K. - "Clarify
10X -> usage or revenue
Approach
What is Msft Copilot & key capabilities
Understand the space in which Copilot operates :
Target segments & use-cases serve
Competitors (alternatives)
Leverage microsoft has :
Understand the stack (infra -> application layer) -> leverage
Understand Microsoft ecosystem & leverage we have
Define : 10X growth strategy (for whom -> & what? -> distribution (acquire & retain))
MSft Copilot & key capabilities
Cons"See full answer
"Clarifying question: just want to make sure that I'm designing the right product, are you referring to ATM as in a machine that takes in a debit or credit card and dispenses cash? Also, is there any location restriction for where the machine is located at London Heathrow Airport, eg. departure hall after security or arrival hall before exiting baggage claim? These could potentially impact the use case. (Assume interviewer answers yes for first and no for second)
Approach:
Identify or segment"
Anonymous Sparrow - "Clarifying question: just want to make sure that I'm designing the right product, are you referring to ATM as in a machine that takes in a debit or credit card and dispenses cash? Also, is there any location restriction for where the machine is located at London Heathrow Airport, eg. departure hall after security or arrival hall before exiting baggage claim? These could potentially impact the use case. (Assume interviewer answers yes for first and no for second)
Approach:
Identify or segment"See full answer
"I would like to speak loud to narrow the scope of this question so I can be effective in identifying a solution to the problem on hand. Hope that is OK.
You mentioned, “Re-design the airport experience”. Is there a goal for this re-design exercise? Some top goals that come to my mind are the following. Please guide me so I can set it and we can proceed from there.
“Increase the number of passengers who travel to and from this airport”
“Improve customer satisfaction”
**“Get in"
Tara J. - "I would like to speak loud to narrow the scope of this question so I can be effective in identifying a solution to the problem on hand. Hope that is OK.
You mentioned, “Re-design the airport experience”. Is there a goal for this re-design exercise? Some top goals that come to my mind are the following. Please guide me so I can set it and we can proceed from there.
“Increase the number of passengers who travel to and from this airport”
“Improve customer satisfaction”
**“Get in"See full answer
"Questions? -Geography - US/ International
Model? SEXY? Model 3 Most used.
Timeline - 3 Quarters?
Increase engagement? - Existing people
Tesla - Electric company that builds EV cars.
Mission- To accelerate the world's transition to sustainable energy?
Mission
Why - To increase the engagement - active users
Recent Trends - Apps are rising on Apple Watch
Ease of Use? Portability?
Customer Segments
New people who bought Tesla
Existing People
Models - Model 3
Fleet Owners ["
Anonymous Tortoise - "Questions? -Geography - US/ International
Model? SEXY? Model 3 Most used.
Timeline - 3 Quarters?
Increase engagement? - Existing people
Tesla - Electric company that builds EV cars.
Mission- To accelerate the world's transition to sustainable energy?
Mission
Why - To increase the engagement - active users
Recent Trends - Apps are rising on Apple Watch
Ease of Use? Portability?
Customer Segments
New people who bought Tesla
Existing People
Models - Model 3
Fleet Owners ["See full answer
"As a PM i received a feedback from my program manager on my style of verbal communication. It is about me speaking faster when i wanted to get away with a topic that i wasn't confident (may be not backed up with data, or still in process of getting detailed insight of a problem etc.). Whereas when I'm confident I tend to speak slowly or more assertively that made people to follow easily.
I welcomed that feedback so from then on when I'm not confident in a topic I became more assertive to let pe"
Rajesh V. - "As a PM i received a feedback from my program manager on my style of verbal communication. It is about me speaking faster when i wanted to get away with a topic that i wasn't confident (may be not backed up with data, or still in process of getting detailed insight of a problem etc.). Whereas when I'm confident I tend to speak slowly or more assertively that made people to follow easily.
I welcomed that feedback so from then on when I'm not confident in a topic I became more assertive to let pe"See full answer