"Click- through rate (CTR) should not be analyzed in isolation. Combining it with watch time, bounce rate, and retention metrics ensures a comprehensive understanding of user engagement and content effectiveness.
Hypothetically, addressing the 10% CTR decline on Netflix
Understand & Identify where the CTR drop is:
Compare CTR trends over the past few weeks / months / years to identify if this a seasonal fluctuations or a major issue.
Is the 10% drop a platform-wide issue or specific to a"
Nagasowjanya V. - "Click- through rate (CTR) should not be analyzed in isolation. Combining it with watch time, bounce rate, and retention metrics ensures a comprehensive understanding of user engagement and content effectiveness.
Hypothetically, addressing the 10% CTR decline on Netflix
Understand & Identify where the CTR drop is:
Compare CTR trends over the past few weeks / months / years to identify if this a seasonal fluctuations or a major issue.
Is the 10% drop a platform-wide issue or specific to a"See full answer
"Approach -
Check the product scope - social network, IG, Whatsapp, etc.
Check how the metric is measured and if there are shortcomings or changes in the approach
Eliminate obvious reasons like seasonality, external events, analytical pipeline changes, etc.
Look for internal product changes or issues
In case the hypothesis falls short, find ways to triangulate the issue
PS - A real interview may not need so many questions to be asked. I am just listing down questions to validate or rej"
Lavesh D. - "Approach -
Check the product scope - social network, IG, Whatsapp, etc.
Check how the metric is measured and if there are shortcomings or changes in the approach
Eliminate obvious reasons like seasonality, external events, analytical pipeline changes, etc.
Look for internal product changes or issues
In case the hypothesis falls short, find ways to triangulate the issue
PS - A real interview may not need so many questions to be asked. I am just listing down questions to validate or rej"See full answer
"I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes
AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram
Timeline - 1 year
Geography - USA
Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary
Why : WIth multiple"
Rani Y. - "I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes
AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram
Timeline - 1 year
Geography - USA
Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary
Why : WIth multiple"See full answer
"Design a product for gardeners.
Assumptions / Clarifying questions -> What ? -> Why ? TAM -> Mission for Meta -> Business Goal ->
User segmentation ( P) -> Painpoints (P) -> Solutions ( P -rice) ->NSM -> Risks -> Summarize
Assumptions :
New
Embedded ( **) onto a Blue app
Is there a timeline ( 1 Year )
Region ( Pilot small users group )
What : Practice of cultivating food , flowers , decorated plants in controlled environment backyard , greenhouse , front yard
etc
Why"
Rani Y. - "Design a product for gardeners.
Assumptions / Clarifying questions -> What ? -> Why ? TAM -> Mission for Meta -> Business Goal ->
User segmentation ( P) -> Painpoints (P) -> Solutions ( P -rice) ->NSM -> Risks -> Summarize
Assumptions :
New
Embedded ( **) onto a Blue app
Is there a timeline ( 1 Year )
Region ( Pilot small users group )
What : Practice of cultivating food , flowers , decorated plants in controlled environment backyard , greenhouse , front yard
etc
Why"See full answer
"Clarifying questions
What do we mean by bookings? Is it nights booked or transactions?: Nights booked
Are there any constraints like platform or anything else while calculating the nights booked? : No
If a user books a night but does not show up, do we still count him? : Yes
If a user cancels before turning up, do we not count him? : Yes
Expedia operates globally. Its major markets are Europe, USA, Asia, Africa etc.
We will take the following high level approach
**Total population →"
Kartikeya N. - "Clarifying questions
What do we mean by bookings? Is it nights booked or transactions?: Nights booked
Are there any constraints like platform or anything else while calculating the nights booked? : No
If a user books a night but does not show up, do we still count him? : Yes
If a user cancels before turning up, do we not count him? : Yes
Expedia operates globally. Its major markets are Europe, USA, Asia, Africa etc.
We will take the following high level approach
**Total population →"See full answer
"1. Clarify the problem
Are we building a digital or physical product?- We are offering it as an application on mobile.
Are we building a complete new product or as a new feature for existing airline booking apps (Goibibo/Makemytrip, etc.)? - New feature for existing booking apps. We can consider Goibibo as an example.
What do you mean by improving experience?- Reduce wait times or optimize the time spent.
What is the goal? Engagement or Revenue? - Engagement.
Which is t"
Preetham m P. - "1. Clarify the problem
Are we building a digital or physical product?- We are offering it as an application on mobile.
Are we building a complete new product or as a new feature for existing airline booking apps (Goibibo/Makemytrip, etc.)? - New feature for existing booking apps. We can consider Goibibo as an example.
What do you mean by improving experience?- Reduce wait times or optimize the time spent.
What is the goal? Engagement or Revenue? - Engagement.
Which is t"See full answer
"Clarifying questions:
What is a roofer?
A: A person who constructs and repairs roofs.
Should this include construction companies or the actual people who construct it, like masons, labourers?
A. you can define the segment
Any specific geography to operate in? No, any geography or worldwide can be chosen
Does the company have a goal in mind? New product creation to capture a market.
Can the product be a physical product? Yes.
In terms of constructing roofs, there is generally no separate company"
Upasana S. - "Clarifying questions:
What is a roofer?
A: A person who constructs and repairs roofs.
Should this include construction companies or the actual people who construct it, like masons, labourers?
A. you can define the segment
Any specific geography to operate in? No, any geography or worldwide can be chosen
Does the company have a goal in mind? New product creation to capture a market.
Can the product be a physical product? Yes.
In terms of constructing roofs, there is generally no separate company"See full answer
"Clarify:
Map means -> coordinates
Places -> any location visitable by humans
software/hardware? -> up to you
unmapped by anyone or in Gmaps? -> not in Gmaps
Goal: to widen coverage
constraints -> none
market - US
Time to market -> 3-6 months
Why
Aligns with Google mission
Drive more engagement
Users
Company
Users who drop locations
Big City dwellers
Country side areas
Remote areas with limited internet
End users
Advertisers
Prioritise: siz"
Utkarsh G. - "Clarify:
Map means -> coordinates
Places -> any location visitable by humans
software/hardware? -> up to you
unmapped by anyone or in Gmaps? -> not in Gmaps
Goal: to widen coverage
constraints -> none
market - US
Time to market -> 3-6 months
Why
Aligns with Google mission
Drive more engagement
Users
Company
Users who drop locations
Big City dwellers
Country side areas
Remote areas with limited internet
End users
Advertisers
Prioritise: siz"See full answer
"Clarifications:
Borrowing and lending can refer to a wide range of things (goods, money, crypto etc.). What are we planning to allow users to borrow? (Answer: Money)
Who is going to build this product (Answer: Meta)
Who will they borrow it from? Does Meta plan to lend money or is it Peer 2 Peer? (Answer: P2P)
What geography do we want to build it for? And are there any other constraints in terms of timelines and resources (_Answer: US first. No constraints. Timeline of 6-12"
Bhagyesh V. - "Clarifications:
Borrowing and lending can refer to a wide range of things (goods, money, crypto etc.). What are we planning to allow users to borrow? (Answer: Money)
Who is going to build this product (Answer: Meta)
Who will they borrow it from? Does Meta plan to lend money or is it Peer 2 Peer? (Answer: P2P)
What geography do we want to build it for? And are there any other constraints in terms of timelines and resources (_Answer: US first. No constraints. Timeline of 6-12"See full answer
"First
Clarify whether this is for FB general account or business account
Why is removing the profile pic being considered in the first place? Declining conversion rates? TTV(signup to post creation) is perceived as too high wrt competing apps? Meta is considering a single signup for all its apps(FB, Insta, WA) & is looking to optimize the same?
Do we have any supporting data for this? user feedback?
Next
Look at current FB signup flow(assuming these are the steps since its be"
Debajyoti B. - "First
Clarify whether this is for FB general account or business account
Why is removing the profile pic being considered in the first place? Declining conversion rates? TTV(signup to post creation) is perceived as too high wrt competing apps? Meta is considering a single signup for all its apps(FB, Insta, WA) & is looking to optimize the same?
Do we have any supporting data for this? user feedback?
Next
Look at current FB signup flow(assuming these are the steps since its be"See full answer
"average price per transaction would drop because we might not be considering currency exchange rates, which is much lower in India and Southeast Asia, when aggregating data globally.
to define success, i'll first segment the data, separating existing markets to newer ones to check if that is the cause of the dropping average price. then i'll select a north star metric, which would be the number of completed transactions vs. attempted. i'll also track supporting metrics like usage frequency and"
Sam E. - "average price per transaction would drop because we might not be considering currency exchange rates, which is much lower in India and Southeast Asia, when aggregating data globally.
to define success, i'll first segment the data, separating existing markets to newer ones to check if that is the cause of the dropping average price. then i'll select a north star metric, which would be the number of completed transactions vs. attempted. i'll also track supporting metrics like usage frequency and"See full answer
"Clarifying
Travellers in this context are people who are taking domestic or international flights. Answer: Correct.
Are we designing to integrate into an existing product line or completely standalone? Answer: Integrate into existing products.
Are we designing for a specific geography? Answer: Let’s try North America first; we can expand later.
Company Mission
Organize the world’s information and make it universally accessible and useful.
Company Strategy
"
Darpan D. - "Clarifying
Travellers in this context are people who are taking domestic or international flights. Answer: Correct.
Are we designing to integrate into an existing product line or completely standalone? Answer: Integrate into existing products.
Are we designing for a specific geography? Answer: Let’s try North America first; we can expand later.
Company Mission
Organize the world’s information and make it universally accessible and useful.
Company Strategy
"See full answer