Product Manager Interview Questions

Review this list of 1,554 product manager interview questions and answers verified by hiring managers and candidates.
  • Apple logoAsked at Apple 

    "Applying the STAR method to explain a time when I had to teach myself certain skills to meet project demands. Situation : I was working for a medical devices company that didn't have CI-CD setup for its embedded software Task : Build the entire CI-CD pipeline from scratch using the tools available within a month Action : I had to learn Docker and other basic DevOps technologies to build this Result : We were able to reduce build time by 70% and create a process for package manage"

    Soutrik M. - "Applying the STAR method to explain a time when I had to teach myself certain skills to meet project demands. Situation : I was working for a medical devices company that didn't have CI-CD setup for its embedded software Task : Build the entire CI-CD pipeline from scratch using the tools available within a month Action : I had to learn Docker and other basic DevOps technologies to build this Result : We were able to reduce build time by 70% and create a process for package manage"See full answer

    Product Manager
    Behavioral
  • "Background A. Objective Lyft has a presence in Toledo, Ohio. At our current revenue per ride of $6, we can match 60% consumers requesting a ride with a driver. Our goal is to maximize net revenues in the next 12 months by figuring out the optimal revenue per ride. B. TLDR Summary · With a target market of (~100K-138K) consumers, on a $25 charge to consumers, Lyft should pay $20.75 to drivers and fix its share at $4.25 to maximize its net revenues over a 12-mont"

    Eshan P. - "Background A. Objective Lyft has a presence in Toledo, Ohio. At our current revenue per ride of $6, we can match 60% consumers requesting a ride with a driver. Our goal is to maximize net revenues in the next 12 months by figuring out the optimal revenue per ride. B. TLDR Summary · With a target market of (~100K-138K) consumers, on a $25 charge to consumers, Lyft should pay $20.75 to drivers and fix its share at $4.25 to maximize its net revenues over a 12-mont"See full answer

    Product Manager
    Analytical
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +15

    "Clarifying Questions/Statements: Clarify understanding of Fundraisers: My answer: product that lets users create fundraisers for a particular cause, and invite/share it with other users to donate to that cause. Usually set for a certain target donation amount to be met, and a timeframe for which a user can donate to the cause Are we assuming the lifecycle of the Fundraisers product today? If so, then I’d focus on engagement, since we have a meaningful amount of users on FB ap"

    Arthur Y. - "Clarifying Questions/Statements: Clarify understanding of Fundraisers: My answer: product that lets users create fundraisers for a particular cause, and invite/share it with other users to donate to that cause. Usually set for a certain target donation amount to be met, and a timeframe for which a user can donate to the cause Are we assuming the lifecycle of the Fundraisers product today? If so, then I’d focus on engagement, since we have a meaningful amount of users on FB ap"See full answer

    Product Manager
    Execution
    +1 more
  • DoorDash logoAsked at DoorDash 

    "Google flights doesn't have a booking experience. Is this even a real question?"

    Gunjan B. - "Google flights doesn't have a booking experience. Is this even a real question?"See full answer

    Product Manager
    Product Strategy
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Clarifying questions: What is a roofer? A: A person who constructs and repairs roofs. Should this include construction companies or the actual people who construct it, like masons, labourers? A. you can define the segment Any specific geography to operate in? No, any geography or worldwide can be chosen Does the company have a goal in mind? New product creation to capture a market. Can the product be a physical product? Yes. In terms of constructing roofs, there is generally no separate company"

    Upasana S. - "Clarifying questions: What is a roofer? A: A person who constructs and repairs roofs. Should this include construction companies or the actual people who construct it, like masons, labourers? A. you can define the segment Any specific geography to operate in? No, any geography or worldwide can be chosen Does the company have a goal in mind? New product creation to capture a market. Can the product be a physical product? Yes. In terms of constructing roofs, there is generally no separate company"See full answer

    Product Manager
    Product Design
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  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Thanks for the question! This is one of my favourite topics because it’s at the core of what we do as PMs DAILY: making the complex simple to drive alignment. I’ve got a structured way to approach this, and I’ll use it to explain payment aggregators - like Plaid - and how they enable Open Banking, with a twist about a technical hiccup I’ve seen in practice. Let’s dive in. I start by assessing the audience. Say I’m talking to a marketing manager at Transak - someone sharp but not techni"

    Adarsh S. - "Thanks for the question! This is one of my favourite topics because it’s at the core of what we do as PMs DAILY: making the complex simple to drive alignment. I’ve got a structured way to approach this, and I’ll use it to explain payment aggregators - like Plaid - and how they enable Open Banking, with a twist about a technical hiccup I’ve seen in practice. Let’s dive in. I start by assessing the audience. Say I’m talking to a marketing manager at Transak - someone sharp but not techni"See full answer

    Product Manager
    Behavioral
    +2 more
  • Amazon logoAsked at Amazon 
    +6

    "Great question. As a Product Manager, it is common to have to have difficult conversations with clients, stakeholders, or co-workers. This question actually reminds me of a time that I was faced with having to tell a client that the original estimate we gave them was much lower than it should have been and would, therefore, take much longer and cost a lot more as well. In this scenario, we had to work within a client's legacy codebase and didn't realize the limitations, roadblocks, and barrie"

    Kiley S. - "Great question. As a Product Manager, it is common to have to have difficult conversations with clients, stakeholders, or co-workers. This question actually reminds me of a time that I was faced with having to tell a client that the original estimate we gave them was much lower than it should have been and would, therefore, take much longer and cost a lot more as well. In this scenario, we had to work within a client's legacy codebase and didn't realize the limitations, roadblocks, and barrie"See full answer

    Product Manager
    Behavioral
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Analytical
  • Capital One logoAsked at Capital One 
    +2

    "PS: Below is my solution. Appreciate if you can provide feedback to improve Followup Questions: Are you referring to Credit Cards or Debit Cards? Assuming it's about Credit Card Why does Capital One want to issue Virtual Cards? (want to know any specific goal in mind) Want to improve security standards which will result in more usage (user purchases) Which user segments do you want to target? (Want to if they are focusing value from a specific user segment)? Assuming they are focu"

    Naga M. - "PS: Below is my solution. Appreciate if you can provide feedback to improve Followup Questions: Are you referring to Credit Cards or Debit Cards? Assuming it's about Credit Card Why does Capital One want to issue Virtual Cards? (want to know any specific goal in mind) Want to improve security standards which will result in more usage (user purchases) Which user segments do you want to target? (Want to if they are focusing value from a specific user segment)? Assuming they are focu"See full answer

    Product Manager
    Product Strategy
  • "1. Clarify the problem Are we building a digital or physical product?- We are offering it as an application on mobile. Are we building a complete new product or as a new feature for existing airline booking apps (Goibibo/Makemytrip, etc.)? - New feature for existing booking apps. We can consider Goibibo as an example. What do you mean by improving experience?- Reduce wait times or optimize the time spent. What is the goal? Engagement or Revenue? - Engagement. Which is t"

    Preetham m P. - "1. Clarify the problem Are we building a digital or physical product?- We are offering it as an application on mobile. Are we building a complete new product or as a new feature for existing airline booking apps (Goibibo/Makemytrip, etc.)? - New feature for existing booking apps. We can consider Goibibo as an example. What do you mean by improving experience?- Reduce wait times or optimize the time spent. What is the goal? Engagement or Revenue? - Engagement. Which is t"See full answer

    Product Manager
    Product Design
  • Amazon logoAsked at Amazon 
    +1

    "Situation - A time I dealt with conflict while on a team was while I was working at Shopify on physical and digital gift card refund point of sale solutions. The situation was that we were dealing with complex technical constraints including not changing particular UI components behavior to act as they should be intended. On the refund screen, the existing design was using a toggle on the same screen to bring up a modal for gift card selection to either select digital or physical options. Thi"

    Ben G. - "Situation - A time I dealt with conflict while on a team was while I was working at Shopify on physical and digital gift card refund point of sale solutions. The situation was that we were dealing with complex technical constraints including not changing particular UI components behavior to act as they should be intended. On the refund screen, the existing design was using a toggle on the same screen to bring up a modal for gift card selection to either select digital or physical options. Thi"See full answer

    Product Manager
    Behavioral
    +2 more
  • +2

    "I think i would start by asking what's driving the strategy for testing new ad formats? Possible options could be Increase monetization? Improve ad effectiveness? Any other objectives? Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization Ground the conversation into current scenario Instagram Reels is aa short form video platform that users use to showoff their creativity Reels is a relatively new addition to"

    EssGee - "I think i would start by asking what's driving the strategy for testing new ad formats? Possible options could be Increase monetization? Improve ad effectiveness? Any other objectives? Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization Ground the conversation into current scenario Instagram Reels is aa short form video platform that users use to showoff their creativity Reels is a relatively new addition to"See full answer

    Product Manager
    Execution
    +1 more
  • "Currently, I do a lot of data analysis using Azure Databricks and PowerBI. In Databricks, I write some basic SQL queries to retrieve the data and then pull that data into PowerBI for analysis. While this is sufficient, I believe there is room to make this skill set stronger. One way that I mitigate this currently is to maintain a strong relationship with our data analytics team. Whenever I have issues massaging or querying the data, I will reach out to one of those team members to help me get to"

    John F. - "Currently, I do a lot of data analysis using Azure Databricks and PowerBI. In Databricks, I write some basic SQL queries to retrieve the data and then pull that data into PowerBI for analysis. While this is sufficient, I believe there is room to make this skill set stronger. One way that I mitigate this currently is to maintain a strong relationship with our data analytics team. Whenever I have issues massaging or querying the data, I will reach out to one of those team members to help me get to"See full answer

    Product Manager
    Behavioral
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "To know whether a parking spot is available or not, the parking spot needs to have a sensor. So each parking spot should have a sensor that identifies whether the spot is available. These sensors send data to the application/database. The data in the application/database can be used to show which spots are available and which are not in the front-end app. Make sure there are no bugs in the code and that the code is written efficiently. Make sure the data gets updated very fast and"

    Sreeram reddy B. - "To know whether a parking spot is available or not, the parking spot needs to have a sensor. So each parking spot should have a sensor that identifies whether the spot is available. These sensors send data to the application/database. The data in the application/database can be used to show which spots are available and which are not in the front-end app. Make sure there are no bugs in the code and that the code is written efficiently. Make sure the data gets updated very fast and"See full answer

    Product Manager
    Product Design
  • "Let me tell you about a time when my manager was on a two week PTO and I was building the post-MVP roadmap for a newly launched product. Being a SaaS platform for supporting restaurants, I'd led the conception, planning, development and launch of the MVP for an online ordering solution for diners in restaurants. After the launch of the MVP, our original plan was to build features which supported table-service restaurants like keeping an open tab. But while looking at the data, I realized that a"

    Singer29 - "Let me tell you about a time when my manager was on a two week PTO and I was building the post-MVP roadmap for a newly launched product. Being a SaaS platform for supporting restaurants, I'd led the conception, planning, development and launch of the MVP for an online ordering solution for diners in restaurants. After the launch of the MVP, our original plan was to build features which supported table-service restaurants like keeping an open tab. But while looking at the data, I realized that a"See full answer

    Product Manager
    Behavioral
  • "You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause? Clarify- 1) What is conversion? Is it where they complete the order after adding it to cart?- Yes 2) Has this drop been sudden or over an extended period of time?- Its been over the past month 3) Is this localized to somewhere? Seems to be only in the US Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"

    Pratik H. - "You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause? Clarify- 1) What is conversion? Is it where they complete the order after adding it to cart?- Yes 2) Has this drop been sudden or over an extended period of time?- Its been over the past month 3) Is this localized to somewhere? Seems to be only in the US Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"See full answer

    Product Manager
    Analytical
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Behavioral
  • Google logoAsked at Google 

    "To determine which features go into a Minimum Viable Product (MVP), I focus on balancing user needs with business goals, while keeping technical feasibility in mind. My approach usually includes these key steps: 1. Understand the problem deeply: I start by identifying the core user problem we’re solving—whether that’s through user interviews, support tickets, usage data, or stakeholder input. The goal is to figure out what success looks like for the user in the most basic but valuable form."

    Aniruddha N. - "To determine which features go into a Minimum Viable Product (MVP), I focus on balancing user needs with business goals, while keeping technical feasibility in mind. My approach usually includes these key steps: 1. Understand the problem deeply: I start by identifying the core user problem we’re solving—whether that’s through user interviews, support tickets, usage data, or stakeholder input. The goal is to figure out what success looks like for the user in the most basic but valuable form."See full answer

    Product Manager
    Product Design
    +1 more
  • Amazon logoAsked at Amazon 
    Video answer for 'Tell me about a time you had a problem and had to discover the real cause.'

    "Situation- I was leading a product through a complete overhaul to a new replacement product, and at the same time had to maintain the old product. Concern - In the old product, the team was usually stuck 40-50% of the time in bug fixing This could have hampered the velocity and GTM of the new product Action Localised the problem to one major component - Export and Import Function- had 90% contribution to the issues Worked with the engineering team to diagnose the issue, the issue was i"

    Umang S. - "Situation- I was leading a product through a complete overhaul to a new replacement product, and at the same time had to maintain the old product. Concern - In the old product, the team was usually stuck 40-50% of the time in bug fixing This could have hampered the velocity and GTM of the new product Action Localised the problem to one major component - Export and Import Function- had 90% contribution to the issues Worked with the engineering team to diagnose the issue, the issue was i"See full answer

    Product Manager
    Behavioral
  • TikTok logoAsked at TikTok 

    "I can see that Gen Z (born between 1995 and 2009) needs a redesigned washing machine with a busier life than ever, newer living arrangements, and a longer time frame. Let's try and understand why we need a new product for Gen Z: Clarifying question - 1) Do we have a specific goal while redesigning the machine? Should we optimize for speed, space, or functionalities? (Assume - No) 2) Do we have geographical constraints? Countries have different power and electrical thresholds, which can decide"

    Ishan S. - "I can see that Gen Z (born between 1995 and 2009) needs a redesigned washing machine with a busier life than ever, newer living arrangements, and a longer time frame. Let's try and understand why we need a new product for Gen Z: Clarifying question - 1) Do we have a specific goal while redesigning the machine? Should we optimize for speed, space, or functionalities? (Assume - No) 2) Do we have geographical constraints? Countries have different power and electrical thresholds, which can decide"See full answer

    Product Manager
    Product Design
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