Top Product Manager Interview Questions

Review this list of 1,697 product manager interview questions and answers verified by hiring managers and candidates.
  • "I would answer this question using MECE framework: Profit = Revenue - Costs. Revenue = # customers * price In case of the trading platform, this could be translated into avg. trading activity per user * avg. commission rate . Ask if there has been any recent change to Active users or their trading activities. Similarly, ask if the commission rate has been changed recently. Based on this information, you can then identify the problem and get to the root cause of this. Similarly with Costs. "

    Alibi M. - "I would answer this question using MECE framework: Profit = Revenue - Costs. Revenue = # customers * price In case of the trading platform, this could be translated into avg. trading activity per user * avg. commission rate . Ask if there has been any recent change to Active users or their trading activities. Similarly, ask if the commission rate has been changed recently. Based on this information, you can then identify the problem and get to the root cause of this. Similarly with Costs. "See full answer

    Product Manager
    Analytical
    +1 more
  • +1

    "Understanding the problem: What do we mean by email notification experience here? Is it the quantity of notifications or quality?- it's the quality of the experience i.e. how can we make the experience better & more user centric How would you define enhance in this context?- here enhacement means improving the engagement with the emails resulting in more people viewing the photo/s on FB with email as source Are we supposed to enhance the viewer's experience only or the creators as w"

    Debajyoti B. - "Understanding the problem: What do we mean by email notification experience here? Is it the quantity of notifications or quality?- it's the quality of the experience i.e. how can we make the experience better & more user centric How would you define enhance in this context?- here enhacement means improving the engagement with the emails resulting in more people viewing the photo/s on FB with email as source Are we supposed to enhance the viewer's experience only or the creators as w"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Of course! Let me outline a general approach and ask questions along the way to see if any one path makes more sense to follow. On my general approach: I think it's important to start with a strategic goal or purpose the museum is trying to accomplish with this product. That way we have a north star. From there I'll identify a couple user types we could solve for. Once aligned, I can drill down to potential pain points and solutions of different magnitude. How does that agenda sound? For our"

    Irene C. - "Of course! Let me outline a general approach and ask questions along the way to see if any one path makes more sense to follow. On my general approach: I think it's important to start with a strategic goal or purpose the museum is trying to accomplish with this product. That way we have a north star. From there I'll identify a couple user types we could solve for. Once aligned, I can drill down to potential pain points and solutions of different magnitude. How does that agenda sound? For our"See full answer

    Product Manager
    Product Design
  • "Clarification and Assumption In house labeling vs outsourced? labeling text, images, bounding boxes, segmentations etc? what kind of issues have we observed? Assuming that data collection and pre/post-processing is done by different team and labeling starts with receiving data and ends with sending files back to my team. "outsourced, images containing objects, 2 dozen classes of objects to label bounding boxes." 2.Goal Quality is important because downstream effect. garbage in garbage out."

    Rui B. - "Clarification and Assumption In house labeling vs outsourced? labeling text, images, bounding boxes, segmentations etc? what kind of issues have we observed? Assuming that data collection and pre/post-processing is done by different team and labeling starts with receiving data and ends with sending files back to my team. "outsourced, images containing objects, 2 dozen classes of objects to label bounding boxes." 2.Goal Quality is important because downstream effect. garbage in garbage out."See full answer

    Product Manager
    System Design
  • "Clarification: Is it consumer facing or business? -- consumer Launch is global or regional? -- global Is this full blown launch or beta release? -- full blown What goal does this app serve? How is it aligned with the company goals? -- AI Chatbot Can you explain the strategic importance of the app? -- gain market share; compete with other players who are already ahead in the market Do we have any data around potential customers/TAM with this app? -- billions of users "

    Aniket A. - "Clarification: Is it consumer facing or business? -- consumer Launch is global or regional? -- global Is this full blown launch or beta release? -- full blown What goal does this app serve? How is it aligned with the company goals? -- AI Chatbot Can you explain the strategic importance of the app? -- gain market share; compete with other players who are already ahead in the market Do we have any data around potential customers/TAM with this app? -- billions of users "See full answer

    Product Manager
    Analytical
    +1 more
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  • Google logoAsked at Google 

    "With $1 billion to invest in generative AI, my focus would be on addressing unmet needs in everyday life. Here's my vision: Identify User Pain Points: I would start by understanding the specific challenges a segment of users face daily. Many people are integrating AI into their routines to simplify tasks, yet there are gaps that need to be filled. Learn from ChatGPT’s Success: ChatGPT's rapid growth to 200 million users demonstrates the demand for AI solutions that genuinely solve"

    Aayush S. - "With $1 billion to invest in generative AI, my focus would be on addressing unmet needs in everyday life. Here's my vision: Identify User Pain Points: I would start by understanding the specific challenges a segment of users face daily. Many people are integrating AI into their routines to simplify tasks, yet there are gaps that need to be filled. Learn from ChatGPT’s Success: ChatGPT's rapid growth to 200 million users demonstrates the demand for AI solutions that genuinely solve"See full answer

    Product Manager
    Product Strategy
  • "I would start with some clarifying questions: What is the goal of the 'Report ad' feature? what do you think? Are we looking at the blue app or Instagram? The ad placement can be adjusted to the both apps, so look at it has a whole Are we looking at a specific location of the report ad? like stories or feed or reels? Nope Are we looking at a specific OS? everywhere Is there some timeline? or restrictions? no Are we looking at a specific market? worldwide Thank you, I"

    R K. - "I would start with some clarifying questions: What is the goal of the 'Report ad' feature? what do you think? Are we looking at the blue app or Instagram? The ad placement can be adjusted to the both apps, so look at it has a whole Are we looking at a specific location of the report ad? like stories or feed or reels? Nope Are we looking at a specific OS? everywhere Is there some timeline? or restrictions? no Are we looking at a specific market? worldwide Thank you, I"See full answer

    Product Manager
    Analytical
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "The correct question is: Build a product for celebrities to engage with their followers."

    Tony A. - "The correct question is: Build a product for celebrities to engage with their followers."See full answer

    Product Manager
    Product Design
  • +1

    "Are we speaking of all Meta Ads products on something specific? All of them Meta is a social media and AI company that generates most of it's revenue from Ads on social media. Meta's mission is to empower people to build communities and bring the world closer together. If ads violate the community guidelines regulations that can directly hurt both Meta's mission and its revenue stream. For example ads that include hate speech are against community guidelines and also hurts Meta's mission. Ha"

    Yair G. - "Are we speaking of all Meta Ads products on something specific? All of them Meta is a social media and AI company that generates most of it's revenue from Ads on social media. Meta's mission is to empower people to build communities and bring the world closer together. If ads violate the community guidelines regulations that can directly hurt both Meta's mission and its revenue stream. For example ads that include hate speech are against community guidelines and also hurts Meta's mission. Ha"See full answer

    Product Manager
    Analytical
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Addressed the duality of the feature - each user is a consumer and provider Addressed pain points such as cleaning, security "

    Adi S. - "Addressed the duality of the feature - each user is a consumer and provider Addressed pain points such as cleaning, security "See full answer

    Product Manager
    Product Design
  • "For this answer, I'm assuming that I'm a PM who has just started at this company. I assume this product is a growing start-up and that's why I wasn't familiar prior to taking the role. Understand the business, mission, and product's context: Understand the company mission, values, vision Understand any near-term/long term company goals Meet & listen to key stakeholders & decision makers Build relationship with team members Understand who the first 'sale' or 'bu"

    Bailey O. - "For this answer, I'm assuming that I'm a PM who has just started at this company. I assume this product is a growing start-up and that's why I wasn't familiar prior to taking the role. Understand the business, mission, and product's context: Understand the company mission, values, vision Understand any near-term/long term company goals Meet & listen to key stakeholders & decision makers Build relationship with team members Understand who the first 'sale' or 'bu"See full answer

    Product Manager
    Product Strategy
  • Product Manager
    Analytical
    +2 more
  • Google logoAsked at Google 
    +2

    "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"

    Brandy L. - "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 

    "As a product manager, my first step in designing a free product would be to define the product's target audience and the problem it aims to solve. Once these factors are established, I can then determine the best way to monetize the product. One way to monetize a free product is through advertising. This involves displaying ads to users as they use the product, and earning revenue based on the number of clicks or impressions the ads receive. This model is commonly used by social media platforms,"

    Anonymous Flamingo - "As a product manager, my first step in designing a free product would be to define the product's target audience and the problem it aims to solve. Once these factors are established, I can then determine the best way to monetize the product. One way to monetize a free product is through advertising. This involves displaying ads to users as they use the product, and earning revenue based on the number of clicks or impressions the ads receive. This model is commonly used by social media platforms,"See full answer

    Product Manager
    Analytical
  • LinkedIn logoAsked at LinkedIn 
    +2

    "Clarifying questions is there a main reason why we want to improve it? For instance: active users declined monetization declined performance issues customer complaints (Based on this clarifying question the following answer could be any to be honest. if the interviewer says that it's an open questions, then I would go to the product design framework) Assumption Based on the impact that we would like to do, 1) I would assume that we are looking to improve the messaging experi"

    Sergio C. - "Clarifying questions is there a main reason why we want to improve it? For instance: active users declined monetization declined performance issues customer complaints (Based on this clarifying question the following answer could be any to be honest. if the interviewer says that it's an open questions, then I would go to the product design framework) Assumption Based on the impact that we would like to do, 1) I would assume that we are looking to improve the messaging experi"See full answer

    Product Manager
  • "Product Bugs can be categorised by severity associated with them. Product Roadmap prioritization happens by MuSCoW technique, or WSJF for big ticket items. Suggestions from Leadership normally fall in expedited bucket. Overall, if there's a Scrum way of executing all priorities, then the PO and Team get together to decide the scope of the sprints for execution."

    Anonymous Salmon - "Product Bugs can be categorised by severity associated with them. Product Roadmap prioritization happens by MuSCoW technique, or WSJF for big ticket items. Suggestions from Leadership normally fall in expedited bucket. Overall, if there's a Scrum way of executing all priorities, then the PO and Team get together to decide the scope of the sprints for execution."See full answer

    Product Manager
    Analytical
    +1 more
  • Google logoAsked at Google 

    "My use of Pinterest is somewhat limited. Pinterest is a social network that enables users to save and share ideas in a visual manner. So whether you are interested in fashion, health, lifestyle, decor, sports, you can learn about those in a visual manner. Am I correct? Of course, Pinterest provides recommendations for people to follow, makes it easy to save images as pins, categorize into various topics. The source of revenue is advertisements. That’s my understanding. Is there anything else I"

    Bg - "My use of Pinterest is somewhat limited. Pinterest is a social network that enables users to save and share ideas in a visual manner. So whether you are interested in fashion, health, lifestyle, decor, sports, you can learn about those in a visual manner. Am I correct? Of course, Pinterest provides recommendations for people to follow, makes it easy to save images as pins, categorize into various topics. The source of revenue is advertisements. That’s my understanding. Is there anything else I"See full answer

    Product Manager
    Behavioral
    +2 more
  • Amazon logoAsked at Amazon 

    "App design experience which involved a new technology"

    Kong - "App design experience which involved a new technology"See full answer

    Product Manager
    Behavioral
    +2 more
  • Google logoAsked at Google 

    "I would like to understand the reason why the conclusion was made to even have google maps for kids, assumption here is kids are aged 1 to 5. Some clarifying questions Are the kids in this scenario traveling all alone or accompanied by their parents Kids are using google maps to let their parents know the directions (at times parents want to educate kids) Kids are helping others with directions to their destination. The consideration here is that kids would use maps for following s"

    Rakesh K. - "I would like to understand the reason why the conclusion was made to even have google maps for kids, assumption here is kids are aged 1 to 5. Some clarifying questions Are the kids in this scenario traveling all alone or accompanied by their parents Kids are using google maps to let their parents know the directions (at times parents want to educate kids) Kids are helping others with directions to their destination. The consideration here is that kids would use maps for following s"See full answer

    Product Manager
    Product Design
  • +2

    "I got this question in my Mini-Case today. I was a little confused because even though I asked a few clarifying questions -- it didn't clarify much! :-) My response was to what was shown on screen -- a mock of the current process (five modal windows) and a mock of a new single modal. THe ask for this was what do you like and dislike in the mock for the new. I will admit that it would have been easy to say what was wrong with the current process - but since the ask was for the new mock, and"

    Kari J. - "I got this question in my Mini-Case today. I was a little confused because even though I asked a few clarifying questions -- it didn't clarify much! :-) My response was to what was shown on screen -- a mock of the current process (five modal windows) and a mock of a new single modal. THe ask for this was what do you like and dislike in the mock for the new. I will admit that it would have been easy to say what was wrong with the current process - but since the ask was for the new mock, and"See full answer

    Product Manager
    Product Design
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