"Assumptions:
Part of the core FB product and not standalone app/
Education for children in 13-18 range
Goal: To improve the education of children while building stronger social networks with their family/friends and thus further the mission of the company of bringing the world together and offering tools to form communities.
Key user segments:
Students (middle and high school)
Teachers
Parents
For the purpose of this exercise, I would like to focus on the student user gr"
P K. - "Assumptions:
Part of the core FB product and not standalone app/
Education for children in 13-18 range
Goal: To improve the education of children while building stronger social networks with their family/friends and thus further the mission of the company of bringing the world together and offering tools to form communities.
Key user segments:
Students (middle and high school)
Teachers
Parents
For the purpose of this exercise, I would like to focus on the student user gr"See full answer
"Estimate Google ads revenue.
Clarifications:
Google ads: only includes ads shown on Google search pages. It does not include any other ads such as display advertisement etc.
Google makes money everytime a user clicks on an ad.
Market - US
Monthly / Yearly - Yearly
Revenue in $
For 2020 ? - yes
So to state the Q again, I have to estimate Google’s annual search ads revenue for 2020.
Ads revene =( $ads clicked everyday * avg price per ad ) * 360
$ads clicked every"
D S. - "Estimate Google ads revenue.
Clarifications:
Google ads: only includes ads shown on Google search pages. It does not include any other ads such as display advertisement etc.
Google makes money everytime a user clicks on an ad.
Market - US
Monthly / Yearly - Yearly
Revenue in $
For 2020 ? - yes
So to state the Q again, I have to estimate Google’s annual search ads revenue for 2020.
Ads revene =( $ads clicked everyday * avg price per ad ) * 360
$ads clicked every"See full answer
"Never a straight-forward answer. Assuming that this is a company goal to increase ad revenues from Chrome, try and understand the reason for the negative feedback. Is it a systematic issue (ads generally do lower overall user experience) or a specific issue (quality of ads, technical issues)? If the latter, fix that and run the experiment again. If former, how does this compare to user experience for other products with or without ads (YT vs YT premium)? If it above benchmarks, then pause. If in"
Raj M. - "Never a straight-forward answer. Assuming that this is a company goal to increase ad revenues from Chrome, try and understand the reason for the negative feedback. Is it a systematic issue (ads generally do lower overall user experience) or a specific issue (quality of ads, technical issues)? If the latter, fix that and run the experiment again. If former, how does this compare to user experience for other products with or without ads (YT vs YT premium)? If it above benchmarks, then pause. If in"See full answer
"The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives.
For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use:
Impressions: How many unique and total viewership of the ad
Exposure: the average number of times an ad is served per person.
Engagement Rate: how many click t"
Pradeep kumar S. - "The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives.
For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use:
Impressions: How many unique and total viewership of the ad
Exposure: the average number of times an ad is served per person.
Engagement Rate: how many click t"See full answer
"Let me tell you about a time when I learnt the craft of writing and sending emails.
I worked at an early stage startup that does voice recording and transcription and one of my primary responsibilities was to engage with existing customers. At that time, there were a around 10k users in total.
I decided to split the entire user base into cohorts.
Users who've recorded and transcribed atleast 10 words within 3 months
Users who've recorded and transcribed atleast 10 words within 3- 6 month"
Anonymous Crayfish - "Let me tell you about a time when I learnt the craft of writing and sending emails.
I worked at an early stage startup that does voice recording and transcription and one of my primary responsibilities was to engage with existing customers. At that time, there were a around 10k users in total.
I decided to split the entire user base into cohorts.
Users who've recorded and transcribed atleast 10 words within 3 months
Users who've recorded and transcribed atleast 10 words within 3- 6 month"See full answer
"I needed to gain insight into the reasons why customers were retained by Upsie. I decided to use key driver analysis to see what I could learn about the factors motivating customer loyalty. I conducted a survey with these questions:
How likely would you be to recommend Upsie on a scale of 1-10?
How satisfied are you with Upsie's warranty price on a scale of 1-10?
How satisfied are you with Upsie's warranty coverage on a scale of 1-10?
How satisfied are you with Upsie's warranty cla"
Hillary N. - "I needed to gain insight into the reasons why customers were retained by Upsie. I decided to use key driver analysis to see what I could learn about the factors motivating customer loyalty. I conducted a survey with these questions:
How likely would you be to recommend Upsie on a scale of 1-10?
How satisfied are you with Upsie's warranty price on a scale of 1-10?
How satisfied are you with Upsie's warranty coverage on a scale of 1-10?
How satisfied are you with Upsie's warranty cla"See full answer
"What are you strengths -:
My strengths would include my eagerness to learn. This allows me to be open to new projects, roles and products and I can give my 100% to achieve the goals expected of me
Other strengths would include my collaborative approach to work. I believe a team can achieve tremendous success if shares a common goal, respects other's opinions and contribution and is built on fundamental of trust
Finally my biggest strength would be my commitment and passion to solve the custome"
Amit A. - "What are you strengths -:
My strengths would include my eagerness to learn. This allows me to be open to new projects, roles and products and I can give my 100% to achieve the goals expected of me
Other strengths would include my collaborative approach to work. I believe a team can achieve tremendous success if shares a common goal, respects other's opinions and contribution and is built on fundamental of trust
Finally my biggest strength would be my commitment and passion to solve the custome"See full answer
"
Clarifying questions:
Are we designing an app for an enterprise who themselves want to onboard customers for their own products?
Or is this a marketplace for local grocery shops?
Interviewer: Pick your choice.
Business Objective:
Design a mobile app for grocery delivery an enterprise entering into this segment.
Clarifying questions:
There can be two user personas for this app.
This can be an app for end consumer where consumer can browse and purchase groceries product.
It also can be an"
Piyush D. - "
Clarifying questions:
Are we designing an app for an enterprise who themselves want to onboard customers for their own products?
Or is this a marketplace for local grocery shops?
Interviewer: Pick your choice.
Business Objective:
Design a mobile app for grocery delivery an enterprise entering into this segment.
Clarifying questions:
There can be two user personas for this app.
This can be an app for end consumer where consumer can browse and purchase groceries product.
It also can be an"See full answer
"What do AVs need?
Search for a destination
Best route to the destination
Real time update on traffic on the way
Location information for other cars, bikes, pedestrians
Lanes
Road signs
Road conditions
Weather conditions
Parking information for destination
What does Google Maps already have?
Search for destination
Navigation to a destination
Shortest distance
Filters like Tolls, Highways, Ferries
Traffic updates
Incident reports like constructi"
B P. - "What do AVs need?
Search for a destination
Best route to the destination
Real time update on traffic on the way
Location information for other cars, bikes, pedestrians
Lanes
Road signs
Road conditions
Weather conditions
Parking information for destination
What does Google Maps already have?
Search for destination
Navigation to a destination
Shortest distance
Filters like Tolls, Highways, Ferries
Traffic updates
Incident reports like constructi"See full answer
"How would you decide on ad placement on Pinterest?
First I would ask clarifying questions as to the reason why no ads have been placed in the top left section of the page feed. Is this more strategic to Pinterest's mission? Is this by design to lay out the architecture of the page feed this way?
In the prompt, it is explained that the company is targeting revenue increase as a goal this quarter. Are there alternatives means to generate more revenue in order not to compromise our values an"
Olasile A. - "How would you decide on ad placement on Pinterest?
First I would ask clarifying questions as to the reason why no ads have been placed in the top left section of the page feed. Is this more strategic to Pinterest's mission? Is this by design to lay out the architecture of the page feed this way?
In the prompt, it is explained that the company is targeting revenue increase as a goal this quarter. Are there alternatives means to generate more revenue in order not to compromise our values an"See full answer
"People interested in travel on Pinterest are looking for inspiration, information, and interaction. They want to discover new places, learn useful tips, and connect with other travelers. To improve their experience, I would suggest the following ideas:
Create curated collections of travel pins: Pinterest users love to browse and save pins that match their interests and preferences. By creating curated collections of travel pins, you can showcase the best content from different sources and"
Anonymous Dove - "People interested in travel on Pinterest are looking for inspiration, information, and interaction. They want to discover new places, learn useful tips, and connect with other travelers. To improve their experience, I would suggest the following ideas:
Create curated collections of travel pins: Pinterest users love to browse and save pins that match their interests and preferences. By creating curated collections of travel pins, you can showcase the best content from different sources and"See full answer
"I see my role as a servant-leader. It is my job to make sure my team has the tools they need to be successful and that I am providing support directly to them but also communicating with my peers and leadership about the work we are doing and the obstacles we are facing.
I want to understand my team's strengths and optimize those so that as a team we can operate at a high level."
Lisa F. - "I see my role as a servant-leader. It is my job to make sure my team has the tools they need to be successful and that I am providing support directly to them but also communicating with my peers and leadership about the work we are doing and the obstacles we are facing.
I want to understand my team's strengths and optimize those so that as a team we can operate at a high level."See full answer
"At first, we would need to what's social features and it's basic functionality.
As I understand social featuring is for sharing the podcast among the users within the Stitcher application. Let's first understand the objective of building this new feature. It is to drive user engagement within the application. Secondly when our friends recommend us something we mostly give it a watch. That's beneficial for driving user engagement and at the same time increasing the listening time for the users.
"
Rishabh P. - "At first, we would need to what's social features and it's basic functionality.
As I understand social featuring is for sharing the podcast among the users within the Stitcher application. Let's first understand the objective of building this new feature. It is to drive user engagement within the application. Secondly when our friends recommend us something we mostly give it a watch. That's beneficial for driving user engagement and at the same time increasing the listening time for the users.
"See full answer
"Clarify:
Can I assume I’m a PM at Amazon for the wishlist feature?
What is the wishlist feature?You can create a wishlist for yourself of items you want to buy later
You can create a wishlist for other people you are shopping for (ex. Christmas, birthdays, etc)
You can share this wishlist with others
How are we defining “improvement”? (I’m assuming I’m responsible for coming up with the definition)
Why do we want to improve the wishlist feature in particular? (Again, I’m responsible"
Kay T. - "Clarify:
Can I assume I’m a PM at Amazon for the wishlist feature?
What is the wishlist feature?You can create a wishlist for yourself of items you want to buy later
You can create a wishlist for other people you are shopping for (ex. Christmas, birthdays, etc)
You can share this wishlist with others
How are we defining “improvement”? (I’m assuming I’m responsible for coming up with the definition)
Why do we want to improve the wishlist feature in particular? (Again, I’m responsible"See full answer