Interview Questions

Katherine B. - "For ROI for strategic bets, we want to evaluate short term and long-term returns on our investment as well as ensuring we have quantitative and qualitative milestones to measure progress towards the long-term goal. For quantitative evaluation, I would first outline resource investment from upfront capital investment, infrastructure resourcing and clearly capture the opportunity cost of the investment. Then I would set leading success indicators, and business metrics over the timeline of the inv"See full answer

Katherine B. - "We have detailed monitoring and meetings dedicated to discussing the health of the conversion business. When I’ve seen drops in the conversion rate, the first thing I do to diagnose the issue is to work backwards through the conversion funnel. For example, if I see a drop in user adoption rates, I will evaluate if there are any product experiments that could be negatively affecting adoption. Likewise, was there a technical outage that could have caused a drop? Segmentation and cohorting is also"See full answer

Madina A. - "I’d assess a new feature launch by first checking if it achieved the goal we set before launch, whether that’s driving engagement, monetization, or retention. I would look at adoption and usage to see if users are discovering and repeatedly using it, the impact on the main KPI we targeted, and guardrail metrics to ensure there’s no negative effect on core product health like retention, crashes, or satisfaction. Ideally I would measure this through an A/B test or phased rollout and complement the"See full answer