Product Manager Interview Questions

Tracy C. - "Before I walk you through my thought process, I want to align you with the definition of discovery. I assume discovery is the journey before a guest adds a property or experience to the cart, which can be broken down into the discovery of listings pre-search bar on the homepage and discovery post-search bar on the search results page. Are we talking about both touch points as discovery, or would you like me to focus specifically on one? Is this for a specific platform, mobile or desktop web? Bec"See full answer

Sumit P. - "CQs: Uber - which business? → Ride hailing Business - B2B or B2C? → B2C Geo - India Revenue/profit → revenue Revenue sources Rides - bike, car, shuttle Ads Partnerships Rides revenue = number of rides x average price Ads revenue = ad impressions x conversion rate x CPC Partnerships = number of partnerships x average income Considering I am a PM, do you want me to focus on tech focused enablement only? No, assume you are a VP of product *"See full answer

Tracy C. - "CQ: TikTok is a short-form video platform Elderly here means older than 65 years age? Retire folks with more leisure time. Do we currently have elderly viewers and or creators on our current platform? Mission: TikTok's mission is to inspire creativity and bring joy. Strategy: For elderly, they are retired with more free time to enjoy life and consume entertainment content. The elderly also have lost creativity as they age and we see higher levels of creativity with younger folk"See full answer

Kiley S. - "Measure Success of FB rooms. First I would like to clarify my understanding of the product: FB Rooms is a video call product similar to zoom in which a user can create a room and then invite people to join either with Facebook, if they are already friends or with a link or invite. Able to use filters and virtual backgrounds Now that we have aligned on the understanding of the product, I would like to think about the goals for the product. Goals: Business goals: Rooms was FB’s"See full answer

Anonymous Flamingo - "As a product manager, my first step in designing a free product would be to define the product's target audience and the problem it aims to solve. Once these factors are established, I can then determine the best way to monetize the product. One way to monetize a free product is through advertising. This involves displaying ads to users as they use the product, and earning revenue based on the number of clicks or impressions the ads receive. This model is commonly used by social media platforms,"See full answer

Ishita S. - "We know that Meta’s mission is to build the future of human connection and the technology that enables it. In line with this, we aim to build a product that enables knowledge and skill sharing within communities. User Segments A skill-sharing platform typically serves two broad segments. Creators are people who create content, share resources, and moderate communities. They include: Peer educators such as college seniors and teaching assistants Hobby experts Semi-professional c"See full answer

Soodong P. - "Product and Mission To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission. User Journey and Value + Metrics Organizers: Finds the value when the many participants share interest or"See full answer

Mohammad M. - "Clarifying questions - When you say design lyft for college students; it will help to know few more inputs What does lyft do? Is it entirely like Uber or are there differences? Are we thinking of creating an entirely new app or changes within the same app? - within the same app Can you help clarify college students? First year students, final year students, post grads, etc - going with undergraduate students (aged 18-23) What is the goal of doing this design? Increase monthly usage, brin"See full answer

Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response. Clarifications & Assumptions Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product. Overall Google Revenu"See full answer

fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer

Dhruv M. - "During my internship at Inceptra Analytics, our team was working on improving the monthly reporting process for the operations department. I proposed switching from manual Excel reports to a Power BI dashboard to automate and visualize key metrics. However, some team members were hesitant—they felt the current process, although tedious, was more familiar and controllable. My task was to get buy-in from the team to adopt a more efficient reporting method without causing disruption or resistance."See full answer

Ankita S. - "let's say I'm working on a social media platform and considering implementing a new feature: "Reactions" to posts, similar to Facebook's reactions (like, love, haha, wow, sad, angry). Here's how I would conduct an A/B test for this feature: Define goals and Identify the feature: Goal is to increase user engagement and provide more nuanced ways for users to express their reactions to posts.The feature I want to test is the introduction of "Reactions" buttons alongside the traditional "Lik"See full answer

Coach - "Great question, give me a moment to collect my thoughts…. When faced with a situation where a product defect is impacting my customers as a product manager my goal would be to roll out a quick & effective enough solution that minimizes the negative impact on users. I would seek available incident information to understand, its blast radius i.e. the impacted users, platforms, duration, if available understand the nature of failure i.e. recoverable vs not, it's root cause and short/long t"See full answer

Anonymous Sparrow - "To make sure we are on the same page, this is a feature in the current FB app that would make it easier for people to volunteer? Or more broadly, the feature would aim to expand the base of volunteers. To start I want to dive deeper on the objective of the feature. Then we can look at possible users, pick a segment and outline their needs, then look at some solutions. We can then prioritize and see how we might roll something like this out. If I look at FB mission of building community and brin"See full answer