Product Manager Interview Questions

Exponent - "This is an interesting Favorite Product question. Normally when we're asked this question we pick technology products, but this time the interviewer wanted to throw us a curveball by asking about a non-technical product. Don't worry - it still follows the same approach: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? **How does this product address these pain points differe"See full answer

Josh L. - "I would define success by first figuring out what our goal is by building the reels feature. Are we trying to increase DAUs? Increase enagement? Etc... For the sake of this, I think to define success it makes most sense to see if there is an increase in the amount of time users are spending on instagram. If time spent per user increases, it is likely that ad spend can increase and in turn increases instagram's reveue. We need to be sure that there are guard rails in place and make sure that by"See full answer

John F. - "First, I would like to establish some assumptions about the problem to determine if this is possible. For this scenario, I will assume that “accepted” does not mean a student is enrolled at the university (most students apply to multiple universities and can only attend one university). For simplicity, I will also assume that each student is applies to a single department and that every student is associated with a single department. Based on this information, I see a scenario that this would"See full answer

Mudit B. - "Clarifying question Why? Does booking.com have data on demand for this new feature? Let's say no Does booking.com have any specific goal with this new feature? Improve revenue or Improve user experience ( provide flexibility in payments or expand user base dealing with crypto, etc.) Let's say targetting new users who want to deal with crypto (I don't know if this is to be approached as a product design question) I would approach the introduction of cryptocurrency as a new payment method i"See full answer

Kasturi K. - "What do you mean by smart lock. It is home locking system or digital locks Assuming it refers to home solutions that Google wants to get to build Customers Homeowners/ Rental Hotels Banks Vehicles Shops Each of the customer segments are good. Let’s investigate some of their characteristics Homeowners/ Rental – Huge Market as every urban house has a need. Hotels – Again the need is very high. Affordability is high. Low desirability to change existing set up. Banks – No"See full answer

Amparo L. - "My favorite app on my phone is Youtube because that way I could watch iCarly videos for free."See full answer

Anonymous Hummingbird - "Assumptions: This is an entirely new app and not part of FB Clarification questions: Q: What type of doctors are they looking for? It seems like an app would be for a more generalist doctor to establish relationship and not some type of emergency situation A: Yes Q: When we say looking for doctors whats the scope of this? Should we include making the actual appointment, does this happen on platform? A: Yes, initial appointment Ok thanks based on that I think we have enough to get started. "See full answer

Amadea N. - "When designing an app for buying and selling antiques, there are the following objectives: For app users to successfully sell their antiques For app users to successfully buy their preferred antiques For the app to generate revenue through the app Given that the only way to sustainably ensure the app's existence is the guarantee the company remains in business, I'll select objective 3 as the main mission with the other two as leading indicators. In order to get to objective 3, th"See full answer

Glados - "Strategy of 15 minute delivery apps. I will discuss what delivery apps are, what is their current business model, examples of some delivery apps, any market metrics/share, opportunity, how 15-minute delivery apps fit in, challenges/opps, what's next, takeaways. Clarifying questions Are we focused on North America? Any other geo? Delivery apps -> Assumed to be food/grocery/alcohol delivery not packages (Amazon)? Assumed delivery apps for end-consumers not large businesses? Delivery apps o"See full answer

realkimchi - "Objective: Proposal for expanding the service offerings for small restaurants and local cafes. The objective is to enhance the Instacart Business platform by integrating local vendors (Speciality Food & Beverage Business Units) to increase product selection and improve supply chain efficiencies for business customers. Market Focus: The target market includes food service establishments characterized by their need for distinct, locally sourced ingredients and their struggles wi"See full answer

Mrinalini A. - "Clarifying question - Who are we? Any constraints - time/money? What region are we going to focus on? Do we have a goal in mind? I'm assuming a product like this does not exist in today's world. How do you define kids - any specific age range? User Segments - 1) Beginner - don't know what an ATM is/don't understand money that well 2) Intermediate - have a basic understanding of ATMs 3) Advanced - have a really good understanding - maybe are on the older side Segment chosen is the Intermediate"See full answer

Cameron P. - "Estimate the market size for Google Fi Market size -> total revenue/sales in a market = market share Google Fi -> telecommunication services by google. Only for US market Market size = (1)google fi customers / (2)total customers in the market (2)total customers in the market 300m ppl in the US 0-90 life expectancy Factor out 0-12,80-90 240m ~250m ppl in the US who are using phones and need a telecommunication service (1)google fi customers Version 40% - 110m AT&T 30% - 70m T-Mobil"See full answer

Anamitra - "Question: Design a CookBook app A few questions I’d ask the interviewer are: what’s the purpose/goal of the app, who are the user segments, and any primary geography we’re targeting as the first launch of the product. Answers/assumptions to the questions: let’s say below are the answers the interviewer provides: what’s the purpose/goal of the app: to help people to follow a recipe, follow it while cooking, and also request a recipe who are the user segments: considering people who’r"See full answer

Rohit K. - "Clarifying scope : This is a feature on top of existing swiggy app to deliver prepared food for health-conscious people Clarify the term health conscious : Calory counters Macro trackers : Need balance of carb, protein, fat etc. Fresh Eaters :Need fresh ingredients Allergic due to some ingredient Ill people There can be various user personas along with respective pain points are: 1) Gym goers : No way to count the calories or track macro intakes in a swiggy order 2) Fresh eaters : Lack"See full answer

Manas M. - "Since Experimentation is a Broad Term I would like to ask a couple of Clarifying questions What kind of Experimentation User Behavior with newly introduced Beta features AI/Image learning Based Experimentation to test out trial features Something else API based experimentation for user/Third-party experiments,with APIs for new features exposed(this has a lot of potential where devs of apps etc can integrate new experimentation features in their apps with minima"See full answer

Sergio C. - "There are many places where you can gather feedback. We can divide the feedback from external and internal sources External sources: facebook twitter reddit G2. Internal sources: on-app surveys or chats support Support engineers Sellers Recordings or notes from other PMs However, you always have to talk with the customers so customer interviews are very important. "See full answer

Anubhav A. - "Started at 10.55 Clarifying questions: This is what I understand from a telemedicine platform -> A platform where users can get advice on medication over the telephone, is this correct? Does the retail company also sell medicines? Is the user aware that the telemedicine platform and the retail company are connected, and can either of the platforms use his data? Is the user engaging with the platform directly, or is there an agent to who he is speaking to via call/text? Does the"See full answer

nikilukman - "Clarifying questions #1: What does "investment" mean? #2: Verification badge already exists or not? #3: A verification badge is a special symbol (like a checkmark), usually displayed next to the username to identify/verify that an account with this badge is an authentic public figure or brand. It is NOT a way for Instagram to endorse the "importance" of verified accounts. Is this accurate? Anything else I should know of as a PM regarding the definition? **Assumption: Verification badge alre"See full answer