Product Manager Interview Questions

Nr 9. - "Assumptions: The question is for a PM working for a refrigerator startup company and for a domestic refrigerator (not industrial). The first model comes in the most commonly used form factor with fridge/freezer split, and it has standard cooling specifications. Target market is the US. The startup is for profit. Product goal: To make interacting with refrigerator easy, seamless and pleasurable for the blind. Target users and channel partners: Fully blind people between the ages o"See full answer

Exponent - "This is an Improve a Product question. Let's first go over the Improve a Product formula: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Now, let's begin! Ask clarifying questions Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"See full answer

Anonymous Sparrow - "I would go look in the mirror and ask that person why the legal team is only flagging issues a week ahead of launch date. Did I not engage our legal team way in advance at the conception stage? Did I not follow up or collaborated with my program manager to follow up shortly with the legal team to check their progress of evaluating issues? If I did not do these things, it is on me. Let's assume I did do those things, but the legal team needed a lot of time to evaluate or get external opinion, th"See full answer

Tomer B. - "Clarify What do we mean by memorialize? Are we aiming to launch a physical or software product? What is our goal with this product? Are there specific types of pets we have in mind? Assumption Memorialize means to remind ourselves about our loved pets who passed away. We would like to launch a software product. The goal is to help users cope with the lose of their beloved pets. We also focus on house pets, keeping it for dogs and cats as the biggest market for pets. User"See full answer

Pablo S. - "1) Product, the value and the users this business has Product: Yelp is a platform that connects local businesses with people looking for those services. Value: Yelpers can connect with them / book appointments or make reservations with a good amount and quality of reviews per business. For businesses, it is a way to get visibility and find new demand with an easy setup. Users: Local businesses (offering): successful when they are booked. Searchers / demand: successful when"See full answer

Arya R. - "I'm going to assume the problem is limited until the point of where the rider get into the car. Rider segments/characteristics: Local rider (lives and travels in the same city) Tourist rider (visiting a city, using Lyft for the first time in the city) Lets think about some problems for these types of users: Local rider: (Choose to prioritize on these use-cases assuming its a larger % of rides overall) Ride shows as confirmed, but driver does not move on the map Driver does"See full answer

Dhruv M. - "During my internship at Insighta Analytics, our team was planning to prioritize a marketing campaign focused on customer acquisition through social media ads. The marketing lead was confident this would yield the best ROI based on past success. I was tasked with supporting the strategy by analyzing customer engagement trends. But as I dove into the data, I started to question whether the current direction was the best use of our budget. I analyzed customer conversion data from the last two quart"See full answer

Nishant S. - "First step would be to define the goals. Many different opinions could themselves be due to unclear goals. The process of arriving at goals could be based on what are the larger goals of the company or based on prioritization of impact/potential impact. Although not all the stakeholders would possibly be involved in the goal setting exercise, it's important to explain the process behind arriving at the goals and why these are important. Next step would be to get buy-in of the stakeho"See full answer

Aimable - "Clarifying question: Is there a goal that we have in mind? Fb mission: empower people to create community and bring the world closer together IG shops as I understand are the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. IG shop goals: Businesses continue to face the challenges of selling onli"See full answer

Jack F. - "This is an estimation question - the goal is to show your thought process to the interviewer how you think through the question Let's make some assumptions - we are only focused on the TAM for Capital One's new potential card For the purpose of scoping this more narrowly let's assume we are solely focused on the U.S. Let's continue to scope in... 1). We know the United States population is somewhere in the ballpark of ~330MM (let's use round figures) 2). You should have some due dili"See full answer