"You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause?
Clarify-
1) What is conversion? Is it where they complete the order after adding it to cart?- Yes
2) Has this drop been sudden or over an extended period of time?- Its been over the past month
3) Is this localized to somewhere? Seems to be only in the US
Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"
Pratik H. - "You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause?
Clarify-
1) What is conversion? Is it where they complete the order after adding it to cart?- Yes
2) Has this drop been sudden or over an extended period of time?- Its been over the past month
3) Is this localized to somewhere? Seems to be only in the US
Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"See full answer
"Clarifying Qs:
Business Impact: Goal is to add a 7th reaction - Engagement / Monetization / Any other?
User Need: Are we aware of the exact new reaction? Symbol? Meaning? User reaction?
Product Fit: Is there any link between the new reaction and FB's vision and goal?
To determine the necessity of a new reaction, we can:
Understand user sentiments about the existing reaction - Are they able to fulfil the emotional spectrum required by the users? We can aim to understand"
Rishabh S. - "Clarifying Qs:
Business Impact: Goal is to add a 7th reaction - Engagement / Monetization / Any other?
User Need: Are we aware of the exact new reaction? Symbol? Meaning? User reaction?
Product Fit: Is there any link between the new reaction and FB's vision and goal?
To determine the necessity of a new reaction, we can:
Understand user sentiments about the existing reaction - Are they able to fulfil the emotional spectrum required by the users? We can aim to understand"See full answer
"Applying the STAR method to explain a time when I had to teach myself certain skills to meet project demands.
Situation : I was working for a medical devices company that didn't have CI-CD setup for its embedded software
Task : Build the entire CI-CD pipeline from scratch using the tools available within a month
Action : I had to learn Docker and other basic DevOps technologies to build this
Result : We were able to reduce build time by 70% and create a process for package manage"
Soutrik M. - "Applying the STAR method to explain a time when I had to teach myself certain skills to meet project demands.
Situation : I was working for a medical devices company that didn't have CI-CD setup for its embedded software
Task : Build the entire CI-CD pipeline from scratch using the tools available within a month
Action : I had to learn Docker and other basic DevOps technologies to build this
Result : We were able to reduce build time by 70% and create a process for package manage"See full answer
Product Manager
Behavioral
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"We have to work with the c-suite to understood the direct quartly outcomes or goals. This could be our epic and then we try to break that down into business value and complexity . This will allow us to prioritize whats next.
From there we can structure a mvp to cover maybe some of these areas to understand the estimation of this work. After the first couple weeks we can structure a roadmap and then define when"
Howard H. - "We have to work with the c-suite to understood the direct quartly outcomes or goals. This could be our epic and then we try to break that down into business value and complexity . This will allow us to prioritize whats next.
From there we can structure a mvp to cover maybe some of these areas to understand the estimation of this work. After the first couple weeks we can structure a roadmap and then define when"See full answer
"The project manager must take care of the risks associated with the particular project. Scrum Master is a team facilitator and serves as a servant leader. The product manager serves as a team leader and is responsible for project performance and ensuring that everything goes according to plan."
Jack F. - "The project manager must take care of the risks associated with the particular project. Scrum Master is a team facilitator and serves as a servant leader. The product manager serves as a team leader and is responsible for project performance and ensuring that everything goes according to plan."See full answer
"Went through scenarios where a user
Interviewer asked me to select a scenario, mostly outside of the control of the app.
The interviewer saw me rattled and suggested the need to get to a venue as an experience.
I designed a solution and suggested an MVP.
The goal was to select a scenario, design MVP and suggest user journey/cohort selection and demonstrate measurement."
Bharat D. - "Went through scenarios where a user
Interviewer asked me to select a scenario, mostly outside of the control of the app.
The interviewer saw me rattled and suggested the need to get to a venue as an experience.
I designed a solution and suggested an MVP.
The goal was to select a scenario, design MVP and suggest user journey/cohort selection and demonstrate measurement."See full answer
"Clarifying questions / assumptions
we are talking about a typical retail bank and not investments banks or other NBFCs
The banking app covers the primary functions of a bank like money transfers, account management, savings etc.
A typical bank has the following business functions:
Giving loans (primary function to make money)
Savings and other accounts
Investments (like Fixed deposits of the bank and other government schemes)
Pain points
A bank had to deploy manpower to perform all"
Rahul J. - "Clarifying questions / assumptions
we are talking about a typical retail bank and not investments banks or other NBFCs
The banking app covers the primary functions of a bank like money transfers, account management, savings etc.
A typical bank has the following business functions:
Giving loans (primary function to make money)
Savings and other accounts
Investments (like Fixed deposits of the bank and other government schemes)
Pain points
A bank had to deploy manpower to perform all"See full answer
"Clarifying Questions:
When you say Language Learning app, you're referring to a user wanting to learn a new language through a Meta property - not NLP tech correct? -- Yes
Is this a stand-alone app, or part of Facebook or another Meta app? -- You choose
Are there any restrictions like budget, or time for this learning app? -- Nope.
Give me a moment to think about how I want to structure this answer:
Mission // Goal of Language Learning App
Competition
Audience Segments
Pain Points
"
Brody C. - "Clarifying Questions:
When you say Language Learning app, you're referring to a user wanting to learn a new language through a Meta property - not NLP tech correct? -- Yes
Is this a stand-alone app, or part of Facebook or another Meta app? -- You choose
Are there any restrictions like budget, or time for this learning app? -- Nope.
Give me a moment to think about how I want to structure this answer:
Mission // Goal of Language Learning App
Competition
Audience Segments
Pain Points
"See full answer
"Assumptions / Questions:
tech inclinations: AI induced
Painpoints: helps me get up early, but no cues for my morning rituals.
Goal: Comprehensive morning exp and not limited to just getting up but also aiding in the morining rituals. Get up early and fresh, set the tone for the day.
User Segment/cat:
Biz:
parents
Schools.
Geo: India?
Prod:
students: >= 12, 13-18.
School, Boarding school kids.
Solution:
Workflows like clock:
Aesthically apealling and more engag"
Atharv S. - "Assumptions / Questions:
tech inclinations: AI induced
Painpoints: helps me get up early, but no cues for my morning rituals.
Goal: Comprehensive morning exp and not limited to just getting up but also aiding in the morining rituals. Get up early and fresh, set the tone for the day.
User Segment/cat:
Biz:
parents
Schools.
Geo: India?
Prod:
students: >= 12, 13-18.
School, Boarding school kids.
Solution:
Workflows like clock:
Aesthically apealling and more engag"See full answer
"NPS is the Net Promoter Score. It basically measures if the users will promote or recommend our product or not.
Do we have any timelines for this?
Also Amazon as in the Amazon MarketPlace right?
So to improve NPS, we need to improve the customer experience and keep them more engaged. So lets focus on improving engagement.
Mission of Amazon - Help users get any and everything by just clicking some buttons at their doorstep.
Users
Demographics - Teenagers, Young Adults, Adults, Oldies
Pro"
Namrata L. - "NPS is the Net Promoter Score. It basically measures if the users will promote or recommend our product or not.
Do we have any timelines for this?
Also Amazon as in the Amazon MarketPlace right?
So to improve NPS, we need to improve the customer experience and keep them more engaged. So lets focus on improving engagement.
Mission of Amazon - Help users get any and everything by just clicking some buttons at their doorstep.
Users
Demographics - Teenagers, Young Adults, Adults, Oldies
Pro"See full answer
"
CQ: 1. Understanding of Google search and the way ads are being displayed today.
What kind of subscription model are we thinking of: same as youtube
I talked about Google search as a flagship product of google. % of revenue generated from ads. Other search engines and there % share in the market. Other players such as Facebook whose 99% revenue is from ads.
Talked about Google Mission and alignment of the ads with Google mission
Pro Con list of subscription versus ads
User exp.
2."
Veronica S. - "
CQ: 1. Understanding of Google search and the way ads are being displayed today.
What kind of subscription model are we thinking of: same as youtube
I talked about Google search as a flagship product of google. % of revenue generated from ads. Other search engines and there % share in the market. Other players such as Facebook whose 99% revenue is from ads.
Talked about Google Mission and alignment of the ads with Google mission
Pro Con list of subscription versus ads
User exp.
2."See full answer
"Optimizing Booking.com to improve conversion rates involves a strategic and holistic approach that considers various aspects of the user experience, website functionality, and marketing. Here are several strategies that could be employed:
\\User-Centric Design:\\
\\Mobile Optimization:\\ Ensure the website is fully optimized for mobile devices, given the increasing number of users booking on smartphones.
\\Intuitive Navigation:\\ Streamline the booking process with a cl"
Rishi P. - "Optimizing Booking.com to improve conversion rates involves a strategic and holistic approach that considers various aspects of the user experience, website functionality, and marketing. Here are several strategies that could be employed:
\\User-Centric Design:\\
\\Mobile Optimization:\\ Ensure the website is fully optimized for mobile devices, given the increasing number of users booking on smartphones.
\\Intuitive Navigation:\\ Streamline the booking process with a cl"See full answer
"Assumptions:
User type: school children living in the USA.
Form factor: mobile app on iOS and Android
Problem statement
School children all across the country visit museums 2-4 times in a year. The museums have info on the contents and layout but that is static.
Key value proposition of product is to guide users through the museum
Internal company assessment
Let's assume the interview is at Google. Google's mission is to organise the world's information so this problem aligns with"
Rahul J. - "Assumptions:
User type: school children living in the USA.
Form factor: mobile app on iOS and Android
Problem statement
School children all across the country visit museums 2-4 times in a year. The museums have info on the contents and layout but that is static.
Key value proposition of product is to guide users through the museum
Internal company assessment
Let's assume the interview is at Google. Google's mission is to organise the world's information so this problem aligns with"See full answer