"Optimizing Booking.com to improve conversion rates involves a strategic and holistic approach that considers various aspects of the user experience, website functionality, and marketing. Here are several strategies that could be employed:
\\User-Centric Design:\\
\\Mobile Optimization:\\ Ensure the website is fully optimized for mobile devices, given the increasing number of users booking on smartphones.
\\Intuitive Navigation:\\ Streamline the booking process with a cl"
Rishi P. - "Optimizing Booking.com to improve conversion rates involves a strategic and holistic approach that considers various aspects of the user experience, website functionality, and marketing. Here are several strategies that could be employed:
\\User-Centric Design:\\
\\Mobile Optimization:\\ Ensure the website is fully optimized for mobile devices, given the increasing number of users booking on smartphones.
\\Intuitive Navigation:\\ Streamline the booking process with a cl"See full answer
"Clarifications and GoalsTimeline: Three years.
Geography: U.S. market.
Scope: Google Photos integration with Drive, Gmail, and Pixel devices.
Revenue Sources: Storage subscriptions, in-app purchases, and new streams.
Google’s Mission & ObjectivesMission: Organize the world’s information and make it accessible and useful.
Business Goals:Increase user engagement.
Boost adoption of premium tiers.
Explore new monetization streams.
Landscape AnalysisCompetitors: A"
Carlos S. - "Clarifications and GoalsTimeline: Three years.
Geography: U.S. market.
Scope: Google Photos integration with Drive, Gmail, and Pixel devices.
Revenue Sources: Storage subscriptions, in-app purchases, and new streams.
Google’s Mission & ObjectivesMission: Organize the world’s information and make it accessible and useful.
Business Goals:Increase user engagement.
Boost adoption of premium tiers.
Explore new monetization streams.
Landscape AnalysisCompetitors: A"See full answer
"Clarifying questions:
Company
What kind of company are we? Tech giants like Google/FB, Watch manufacturers like TISSOT, Rolex, etc. Assume you are a startup that has recently raised a decent amount of funding.
Is there any particular Geography in mind? Or let’s assume it to be the US for the sake of the case statement.
Are there any constraints related to budget time? Let’s assume no constraints. and competition
Product:
What do you mean by smart alarm clock here? _A clock that tell"
Shoaib H. - "Clarifying questions:
Company
What kind of company are we? Tech giants like Google/FB, Watch manufacturers like TISSOT, Rolex, etc. Assume you are a startup that has recently raised a decent amount of funding.
Is there any particular Geography in mind? Or let’s assume it to be the US for the sake of the case statement.
Are there any constraints related to budget time? Let’s assume no constraints. and competition
Product:
What do you mean by smart alarm clock here? _A clock that tell"See full answer
"goal : user experience
CUJ for cinema :
Part A : deciding to watch a movie
read reviews for movies that have released
check nearby cinemas that are showing that movie
check with friends/family who want to go with you
find tickets online at a nearby cinema (if its a hit movie, you better hurry)
buy tickets online
split price on an app like split wise
Part B : physically arriving at the theatre
arrive at cinema hall
find parking
show e-ticket to enter
stand i"
Ananya M. - "goal : user experience
CUJ for cinema :
Part A : deciding to watch a movie
read reviews for movies that have released
check nearby cinemas that are showing that movie
check with friends/family who want to go with you
find tickets online at a nearby cinema (if its a hit movie, you better hurry)
buy tickets online
split price on an app like split wise
Part B : physically arriving at the theatre
arrive at cinema hall
find parking
show e-ticket to enter
stand i"See full answer
Product Manager
Product Design
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"This is basically "how you would measure success of X" type of question, and tweaked in particular to the first 6 months which is targeted towards seller acquisition in the lifecycle.
Framework:
List goals of the peer to peer car rental product from Grab and tie it to the mission of the company. If I am not mistaken the mission of Grab is similar to Uber - get people or anything anywhere, and have drivers earn their way
List out users and their actions - in this case an individual who is i"
Riku H. - "This is basically "how you would measure success of X" type of question, and tweaked in particular to the first 6 months which is targeted towards seller acquisition in the lifecycle.
Framework:
List goals of the peer to peer car rental product from Grab and tie it to the mission of the company. If I am not mistaken the mission of Grab is similar to Uber - get people or anything anywhere, and have drivers earn their way
List out users and their actions - in this case an individual who is i"See full answer
"Goal: The goal of the product is to create a virtual communication system that enables the CEO/Executives of Google to have realistic in-person interactions with people located in different parts of the world.
Identifying Different Users:
CEO of Google
Business executives and professionals
Selecting Right User: The primary user for this product is the CEO of Google who needs to have a virtual communication system that can facilitate face-to-face interactions.
Defining Features:
High-q"
Anonymous Panda - "Goal: The goal of the product is to create a virtual communication system that enables the CEO/Executives of Google to have realistic in-person interactions with people located in different parts of the world.
Identifying Different Users:
CEO of Google
Business executives and professionals
Selecting Right User: The primary user for this product is the CEO of Google who needs to have a virtual communication system that can facilitate face-to-face interactions.
Defining Features:
High-q"See full answer
"I would start with few clarifying questions for the investigation and diagnosis of the problem.
Timing and volume:
For how long is the peak surge being noticed? Past few days / weeks / months?
Clarify about 'certain times'. Is it weekday Morning (Peak), Morning (off peak), Afternoon, Afternoon (peak), Evening (peak), Evening (off peak) or weekend?
Do we info on vehicle type that have the most volume? Cars, trucks, commercial vehicles, etc.,
Location and convenience of the gas st"
Krishnan S. - "I would start with few clarifying questions for the investigation and diagnosis of the problem.
Timing and volume:
For how long is the peak surge being noticed? Past few days / weeks / months?
Clarify about 'certain times'. Is it weekday Morning (Peak), Morning (off peak), Afternoon, Afternoon (peak), Evening (peak), Evening (off peak) or weekend?
Do we info on vehicle type that have the most volume? Cars, trucks, commercial vehicles, etc.,
Location and convenience of the gas st"See full answer
"Goals (Prod & Safeway)
User Groups:
Shoppers:
College Students
Professionals
Families
Elderly
New customers (not already in the store)
I selected elderly due to trends on the aging population being a significant population in the next decade and it being a group we have the most opportunity as Safeway to support.
Pain Points
**Most likely these customers are buying things in person or someone is purchasing items for them and gettin"
Anonymous Minnow - "Goals (Prod & Safeway)
User Groups:
Shoppers:
College Students
Professionals
Families
Elderly
New customers (not already in the store)
I selected elderly due to trends on the aging population being a significant population in the next decade and it being a group we have the most opportunity as Safeway to support.
Pain Points
**Most likely these customers are buying things in person or someone is purchasing items for them and gettin"See full answer
"Clarifying question- What exactly is this product expected to do ? - are we trying to build a community around people passionate about gardening ? or are we trying to give them better tool and seeds or something else ? Do we have any time or cost constraints ? or any specific business goal we are trying to achieve ? Is this a non profit or a for profit venture ?
2) Users: Which users segment are we trying to go after and what are the pain points ? Is it millennials and gen z or someone in Boom"
Abhijit B. - "Clarifying question- What exactly is this product expected to do ? - are we trying to build a community around people passionate about gardening ? or are we trying to give them better tool and seeds or something else ? Do we have any time or cost constraints ? or any specific business goal we are trying to achieve ? Is this a non profit or a for profit venture ?
2) Users: Which users segment are we trying to go after and what are the pain points ? Is it millennials and gen z or someone in Boom"See full answer
"I'm a bit confused - The $40B hrs is the total time spent commuting to work, correct? Whereas the question asks "hours lost ... in traffic". Is the answer not correct then?"
Lucy Y. - "I'm a bit confused - The $40B hrs is the total time spent commuting to work, correct? Whereas the question asks "hours lost ... in traffic". Is the answer not correct then?"See full answer
"Firstly it is very important to focus on the usp of a company while launching a new product. This would ensure a loyal customer base.
To begin with, a proper market research needs to be done to understand the market scenario by doing a competitor analysis this would help in getting a proper understanding of the entire landscape of the market . This would also ensure that we use correct strategies while targeting our customers.
Analyzing the costs that would be incurred is crucial as based on th"
Anonymous Cobra - "Firstly it is very important to focus on the usp of a company while launching a new product. This would ensure a loyal customer base.
To begin with, a proper market research needs to be done to understand the market scenario by doing a competitor analysis this would help in getting a proper understanding of the entire landscape of the market . This would also ensure that we use correct strategies while targeting our customers.
Analyzing the costs that would be incurred is crucial as based on th"See full answer
"Narrow down on a person (born in city childhood - school - college - work - retirement)
Age:
0-5 = ignoring travel for this part (might travel with parents)
5-19 = weekdays school, weekends outings
School distance 5 km , total = 10km (to & fro) (4 intersections * 1min(time spent) = 4 min/ day)
52 x 5 x 4 = 1040 mins ~ 15 hrs
15 * 14 yrs = 210 hrs
Weekends 52 x 2 = 104 days * 0.3 = 30 days
Trips = 10 km (8 intersections * 1min(time spent) = 8 mins)
30 x 8 ="
Rev - "Narrow down on a person (born in city childhood - school - college - work - retirement)
Age:
0-5 = ignoring travel for this part (might travel with parents)
5-19 = weekdays school, weekends outings
School distance 5 km , total = 10km (to & fro) (4 intersections * 1min(time spent) = 4 min/ day)
52 x 5 x 4 = 1040 mins ~ 15 hrs
15 * 14 yrs = 210 hrs
Weekends 52 x 2 = 104 days * 0.3 = 30 days
Trips = 10 km (8 intersections * 1min(time spent) = 8 mins)
30 x 8 ="See full answer
"Clarifications
Just so I understand the question, are you asking me design a mobile app to check the menu of a particular restaurant ?
Yes
Where will this app be available ? Global or US Only ?
US only
Are there any constraints that I have to keep in mind. In terms of money, time , resources etc ?
No constraints
Can i assume that the goal of the application is to enhance the dining experience of the customer ? By enhance I mean customer delight ?
Yes
Lastly,"
Madhu K. - "Clarifications
Just so I understand the question, are you asking me design a mobile app to check the menu of a particular restaurant ?
Yes
Where will this app be available ? Global or US Only ?
US only
Are there any constraints that I have to keep in mind. In terms of money, time , resources etc ?
No constraints
Can i assume that the goal of the application is to enhance the dining experience of the customer ? By enhance I mean customer delight ?
Yes
Lastly,"See full answer