"I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes
AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram
Timeline - 1 year
Geography - USA
Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary
Why : WIth multiple"
Rani Y. - "I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes
AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram
Timeline - 1 year
Geography - USA
Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary
Why : WIth multiple"See full answer
"To measure the success of the WhatsApp engagement and retention is crucial along with monitiozation. So, i will make sure following metrics:**
Daily Active Users (DAU) and Monthly Active Users (MAU): DAU and MAU are critical metrics for understanding the scale and engagement level of the user base. A healthy ratio between DAU and MAU (known as stickiness) indicates strong user retention and habitual use.
Message Sent/Received Volume: The volume of messages sent and received is a d"
Bhuppi S. - "To measure the success of the WhatsApp engagement and retention is crucial along with monitiozation. So, i will make sure following metrics:**
Daily Active Users (DAU) and Monthly Active Users (MAU): DAU and MAU are critical metrics for understanding the scale and engagement level of the user base. A healthy ratio between DAU and MAU (known as stickiness) indicates strong user retention and habitual use.
Message Sent/Received Volume: The volume of messages sent and received is a d"See full answer
"Let's start with understanding the objective. The assumed objective is to be able to optimize for ads revenue by showing optimal number of ads to users without reducing the user engagement metrics.
So, the approach I would take here is to perform experimentation with certain set of customers cohort based on different parameters.
The metrics I would keep track of
Customers average user engagement - time per session before and after the experiment over a week.
Number of ads shown per ses"
Vinayak A. - "Let's start with understanding the objective. The assumed objective is to be able to optimize for ads revenue by showing optimal number of ads to users without reducing the user engagement metrics.
So, the approach I would take here is to perform experimentation with certain set of customers cohort based on different parameters.
The metrics I would keep track of
Customers average user engagement - time per session before and after the experiment over a week.
Number of ads shown per ses"See full answer
"goal : user experience
CUJ for cinema :
Part A : deciding to watch a movie
read reviews for movies that have released
check nearby cinemas that are showing that movie
check with friends/family who want to go with you
find tickets online at a nearby cinema (if its a hit movie, you better hurry)
buy tickets online
split price on an app like split wise
Part B : physically arriving at the theatre
arrive at cinema hall
find parking
show e-ticket to enter
stand i"
Ananya M. - "goal : user experience
CUJ for cinema :
Part A : deciding to watch a movie
read reviews for movies that have released
check nearby cinemas that are showing that movie
check with friends/family who want to go with you
find tickets online at a nearby cinema (if its a hit movie, you better hurry)
buy tickets online
split price on an app like split wise
Part B : physically arriving at the theatre
arrive at cinema hall
find parking
show e-ticket to enter
stand i"See full answer
"Goal: The goal of the product is to create a virtual communication system that enables the CEO/Executives of Google to have realistic in-person interactions with people located in different parts of the world.
Identifying Different Users:
CEO of Google
Business executives and professionals
Selecting Right User: The primary user for this product is the CEO of Google who needs to have a virtual communication system that can facilitate face-to-face interactions.
Defining Features:
High-q"
Anonymous Panda - "Goal: The goal of the product is to create a virtual communication system that enables the CEO/Executives of Google to have realistic in-person interactions with people located in different parts of the world.
Identifying Different Users:
CEO of Google
Business executives and professionals
Selecting Right User: The primary user for this product is the CEO of Google who needs to have a virtual communication system that can facilitate face-to-face interactions.
Defining Features:
High-q"See full answer
"UberPool
Product built for Uber
Uber is a network of drivers & riders that allow to transport riders from A to B
UberPool
UberPool product solves for 2-3 riders to take a trip to a destination that works for everyone. It helps with
reduced cost for riders,
reduced emissions,
make it faster to reach destination during high traffic hours
makes it harder to find a ride --> until you find users willing to go to same destination
"
Suraj - "UberPool
Product built for Uber
Uber is a network of drivers & riders that allow to transport riders from A to B
UberPool
UberPool product solves for 2-3 riders to take a trip to a destination that works for everyone. It helps with
reduced cost for riders,
reduced emissions,
make it faster to reach destination during high traffic hours
makes it harder to find a ride --> until you find users willing to go to same destination
"See full answer
"Mock interview 2/3/2025
Google Wallet
User Needs (pain points):
At physical store:
understand the price tag
proceed the transaction
Audio cue to pick one credit card
read the payment machine
transaction confirmation
(optional) balance
hear transaction summary
At home:
check balance
make payment
send money
receive money
understand statement
Prioritization
Understand the price tag"
Chloe T. - "Mock interview 2/3/2025
Google Wallet
User Needs (pain points):
At physical store:
understand the price tag
proceed the transaction
Audio cue to pick one credit card
read the payment machine
transaction confirmation
(optional) balance
hear transaction summary
At home:
check balance
make payment
send money
receive money
understand statement
Prioritization
Understand the price tag"See full answer
"Clarification questions:
What is the time frame we want to build this? MVP 6 months
What markets and geos are we targeting? e.g. developed markets and scope it to just US and canada
Are we targeting any particular meta platform ? facebook, IG, whatsapp or i can pick ?
Across mobile and web platforms. Yes
Alignment with Meta's mission and vision and discusison on Product dynamics itself
Meta's mission to empower people to build communities and bring the wo"
Samuel S. - "Clarification questions:
What is the time frame we want to build this? MVP 6 months
What markets and geos are we targeting? e.g. developed markets and scope it to just US and canada
Are we targeting any particular meta platform ? facebook, IG, whatsapp or i can pick ?
Across mobile and web platforms. Yes
Alignment with Meta's mission and vision and discusison on Product dynamics itself
Meta's mission to empower people to build communities and bring the wo"See full answer
"Clarify-
1) How much time do we have to do this?- 2 years
2) Is there a goal for this product?- We are looking toward engagement towards the Olympics
3) Are we building this for a global auidience or just the US- Up to you
4) Should I keep Meta's mission in mind here? Not necessarily...thinking through the Olympic committee lens
Lets understand the Olympics. Its the games that are hosted once every 4 years. Its a global event that hosts many different athletes from various countries. There a"
Pratik H. - "Clarify-
1) How much time do we have to do this?- 2 years
2) Is there a goal for this product?- We are looking toward engagement towards the Olympics
3) Are we building this for a global auidience or just the US- Up to you
4) Should I keep Meta's mission in mind here? Not necessarily...thinking through the Olympic committee lens
Lets understand the Olympics. Its the games that are hosted once every 4 years. Its a global event that hosts many different athletes from various countries. There a"See full answer
"What goals would you set for Reels recommendation engine?
Clarification:
Is this Reels on Instagram, FB?
Which ones do you mean? -Instagram
What does this feature cover- Reels recommendation engine- showcases a new video to the user
when tapped
User can Like, comment , add reel to the story, remix this reel, save,
report, not interested
Why is this done?
Competition from Tiktok : Make Reels appealing to Meta userbase so that Meta doesn't lose
users, creators, brands to TikTok
Mission
"
UoP - "What goals would you set for Reels recommendation engine?
Clarification:
Is this Reels on Instagram, FB?
Which ones do you mean? -Instagram
What does this feature cover- Reels recommendation engine- showcases a new video to the user
when tapped
User can Like, comment , add reel to the story, remix this reel, save,
report, not interested
Why is this done?
Competition from Tiktok : Make Reels appealing to Meta userbase so that Meta doesn't lose
users, creators, brands to TikTok
Mission
"See full answer
"Whenever you look at the launching a new product you might want to follow the following framework:
Describe the product
for e.g. you are considering launching amazon go. What does Amazon go does. And what is the problem its solving. For e.g Amazon go is a new age grocery store that lets you buy product without the hassle of waiting in long queues for checkout.
Always ask clarifying questions to understand the scope.
For e.g. what will Amazon go be used for. Are we aiming it for basic grocerie"
Rani D. - "Whenever you look at the launching a new product you might want to follow the following framework:
Describe the product
for e.g. you are considering launching amazon go. What does Amazon go does. And what is the problem its solving. For e.g Amazon go is a new age grocery store that lets you buy product without the hassle of waiting in long queues for checkout.
Always ask clarifying questions to understand the scope.
For e.g. what will Amazon go be used for. Are we aiming it for basic grocerie"See full answer
"Clarifying questions:
Company
What kind of company are we? Tech giants like Google/FB, Watch manufacturers like TISSOT, Rolex, etc. Assume you are a startup that has recently raised a decent amount of funding.
Is there any particular Geography in mind? Or let’s assume it to be the US for the sake of the case statement.
Are there any constraints related to budget time? Let’s assume no constraints. and competition
Product:
What do you mean by smart alarm clock here? _A clock that tell"
Shoaib H. - "Clarifying questions:
Company
What kind of company are we? Tech giants like Google/FB, Watch manufacturers like TISSOT, Rolex, etc. Assume you are a startup that has recently raised a decent amount of funding.
Is there any particular Geography in mind? Or let’s assume it to be the US for the sake of the case statement.
Are there any constraints related to budget time? Let’s assume no constraints. and competition
Product:
What do you mean by smart alarm clock here? _A clock that tell"See full answer
"Great question. Before I start can I start asking some clarifying qs?
By video I am assuming this is FB videos where it's selectively fed unto the newsfeed correct? Yes
For FB events should the user be fed with their events, their friends, events or also events in their network? Good Q. I would say yes for the purpose of this question that that's all in scope.
Is videos the same as reels? No in this case they are similar but different products where FB videos do not have the 90 sec t"
Riku H. - "Great question. Before I start can I start asking some clarifying qs?
By video I am assuming this is FB videos where it's selectively fed unto the newsfeed correct? Yes
For FB events should the user be fed with their events, their friends, events or also events in their network? Good Q. I would say yes for the purpose of this question that that's all in scope.
Is videos the same as reels? No in this case they are similar but different products where FB videos do not have the 90 sec t"See full answer