Product Manager Interview Questions

Kiley S. - "Improve facebook’s feed. Clarifying questions: Do we want to look at desktop or mobile specifically? – Mobile Is there a specific goal we have in mind that we are trying to meet or just general improvements? — General improvements, innovation Clarify Product: The Facebook newsfeed is the content feed that users see when landing on the app. The feed shows content posted by people users follow Within the feed the user is offered updates on people they follow - friends, family, celebrities"See full answer

Anonymous Pelican - "Just to preface - I've actually worked in the non-profit space previously, so I have some experience in this problem area. Clarifying questions: Is this within the Facebook app itself/integrations across the FoA’s ? Or is this going to be a standalone product? Assume: Charity function built within Facebook. Clarifying Question: Are we okay to constrain this to the US region? There may be tax implications outside of the US we aren’t strongly familiar with and so easier to focus on U"See full answer

Exponent - "You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. Recall the strategy for tackling them methodically and thoroughly: Ask clarifying questions State the goal of the feature / product Behavior Mapping / UX Flow Mapping Provide criteria to prioritize metrics Prioritize metrics Summarize Let's begin! "See full answer

Rahul J. - "YouTube is a platform that lets users upload self generated content that's available for all other users to view, globally. It has a freemium model where unpaid users can watch unlimited content. However, the paid users get additional features that enhance the viewing experience. YouTube would like to move the unpaid users to a paid subscription model as it ensures higher ARPU for YT and gives users incentive to repeated come back to the platform to watch content. **Ways to increase conversion"See full answer

Exponent - "This is a Diagnosis problem. We've gone over diagnosis problems in the past, but most are centered around usage. Even though this is about retention - do not be alarmed. We can still follow the TROPIC method to create a plan to thoroughly diagnose the issue: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization **Establish a theory of proba"See full answer

Tanu M. - "When it comes to Metrics, I always think of one thing " What cannot be measured cannot be done". The product that I am managing goal is on enabling the products for our partners so that our partners can have a seamless experience of doing business with us which in turn will increase the revenue. The user segment for my product is mainly resellers who can resell the product to another customer so that the reach of the customers is more. The metrics which I am tracking are revenue, referrals, an"See full answer

Exponent - "We should follow the Measure Success formula for this type of question. Do you remember it from a couple days ago? If not, it's: Ask clarifying questions State the goal of the feature Apply a UX flow to drive analysis of what to measure Provide criteria to prioritize metrics Prioritize metrics Summarize With that, let's get into it! Ask clarifying questions We want to make sure we are 100% sure of the scope of the feature and ask. What does the p"See full answer

Anonymous Boa - "Thorough analysis of the asks- what is the strategic fit, overall business value, goals? Analysis of resources - skillset/ time/ dependencies. Create a list of all the things that we have to do, rank them by value(impact), urgency and effort needed. Stakehodler inputs. Moscow priroitization/ value vs effort frameworks. Have clear communication channels with our stakehodlers to socialzie progress/ effort Sequence the asks - subject to changing circumstances. Call ou"See full answer

IamaPM - "Number of visits to the site had increased, so total reservations infact went up, but conversion was down due to more users visiting, due to a promotion offered by the company or may be due to more ad entry points, social media, friend recommendations etc."See full answer

Praful B. - "It could make Gmail less accessible to people who cannot afford to pay for it. It could lead to users switching to other email providers. It could damage Google's reputation as a company that provides free services."See full answer

Karthik M. - "Structure Why should we build this? + market, company, product, trends Users Painpoints Solutions Summary Clarify company - 0 to 1 Why should build this Market factors Size and opportunity (tam) sizeable market - billions of dollars in TAM Competitors (1) governments (2) parkmobile (3) vendors for each parking lot (parking structures / lots, man people) Strengths Parkmobile - available anywh"See full answer

Neha A. - "What is the goal of FB as a company, how does marketplace help. Who are the different users (Sellers and buyers. Also mention advertisers). Sellers can be artists or small/ home business owners. they also also be infrequent sellers who come to FB marketplace when they are moving cities or moving to a new location. Buyers can be low and high engagement. We will focus on sellers - if more sellers come on the platform, it will attract buyers, generate sales, and spin the flywheel. Also, if a sel"See full answer

Shahid K. - "Asked clarifying questions, this was similar to box. Took a minute to gather thoughts. Came up with a structured approach. Focused on use cases, prioritized it. They wanted to focus on security aspects, MFA, simultaneous read/write operations, etc."See full answer

Cody M. - "Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? (Pretend you're on stage to unveil this to us.) Q2: How does this fit into the Google ecosystem? Q3: Estimate how many units you will sell in the first year in the US. (Q4: Also asked about pricing.) Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? Clarifying Questions: Clarifying question: Hardware is a very broa"See full answer