"This is a classic Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning.
> Google acquired Fitbit in 2019 for over $2 billion. Here are some reasons why:More data
> Integrations with Google Health
> Owning more hardware
> Future wearable tech integrations
> Prevent a competitive acquisition
> I'll go into detail about each. F"
Exponent - "This is a classic Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning.
> Google acquired Fitbit in 2019 for over $2 billion. Here are some reasons why:More data
> Integrations with Google Health
> Owning more hardware
> Future wearable tech integrations
> Prevent a competitive acquisition
> I'll go into detail about each. F"See full answer
"Clarify
the default pick up location/pin feature - I'm assuming it lets you define a location in settings that is used for pickups unless you over ride it.
this is a rider feature. It is not used by the driver to specify where they want to pick up riders
Feature goal
Make it simpler for the user to book a ride as they no longer need to type in an address when going to the default location
User Journey
assuming they have already set the default location
they open the app
cl"
PTL - "Clarify
the default pick up location/pin feature - I'm assuming it lets you define a location in settings that is used for pickups unless you over ride it.
this is a rider feature. It is not used by the driver to specify where they want to pick up riders
Feature goal
Make it simpler for the user to book a ride as they no longer need to type in an address when going to the default location
User Journey
assuming they have already set the default location
they open the app
cl"See full answer
"For a fully autonomous car, the car interior is the core of the customer experience since the customer focus is inside of car, not outside of the car. To make this experience superior, we need to consider the aspects that contribute to this- from the perspective of features and quality. Features would include (1) Seating: ample leg room, flexible seating, reclining; massage, heat on seats. (2)Storage: Cup holders- for hot/cold beverages, flexible tilt-able table top for laptop/Ipad display; (3)"
Leena M. - "For a fully autonomous car, the car interior is the core of the customer experience since the customer focus is inside of car, not outside of the car. To make this experience superior, we need to consider the aspects that contribute to this- from the perspective of features and quality. Features would include (1) Seating: ample leg room, flexible seating, reclining; massage, heat on seats. (2)Storage: Cup holders- for hot/cold beverages, flexible tilt-able table top for laptop/Ipad display; (3)"See full answer
"You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. It also provides the interviewer confidence in your ability to think about analytics pre-emptively.
Recall the strategy for tackling them methodically and thoroughly:
Ask clarifying questions
State the goal of the feature / product
Behavior Mapping / UX Flow Mapping
**"
Exponent - "You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. It also provides the interviewer confidence in your ability to think about analytics pre-emptively.
Recall the strategy for tackling them methodically and thoroughly:
Ask clarifying questions
State the goal of the feature / product
Behavior Mapping / UX Flow Mapping
**"See full answer
"This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows:
Ask clarifying questions
List potential high level reasons
Gather Context (TROPIC)Time
Region
Other features / products (internal)
Platform
Industry / Competition
Cannibalization
Establish a theory of probable cause
Test theories
Propose solutions
Summarize
"
Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows:
Ask clarifying questions
List potential high level reasons
Gather Context (TROPIC)Time
Region
Other features / products (internal)
Platform
Industry / Competition
Cannibalization
Establish a theory of probable cause
Test theories
Propose solutions
Summarize
"See full answer
"This is a Design a Product question. For this, we'll want to follow the formula for success:
Ask clarifying questions
Identify user types, behaviors, and pain points
State the goal and use cases
List current solutions
Improvements / net new solutions
Evaluate and select solutions
Measure Success
Summarize
Ask clarifying questions
It's important to get clarity on anything if things are unclear. Since this ask is quite straightforward"
Exponent - "This is a Design a Product question. For this, we'll want to follow the formula for success:
Ask clarifying questions
Identify user types, behaviors, and pain points
State the goal and use cases
List current solutions
Improvements / net new solutions
Evaluate and select solutions
Measure Success
Summarize
Ask clarifying questions
It's important to get clarity on anything if things are unclear. Since this ask is quite straightforward"See full answer
"Although it's not totally obvious, this is a Strategy Question, which asks you to justify business decisions at a high level. First, let's provide a few reasons why Display Ads are bad, and then propose an alternative solution.
> There are a few reasons why display ads are a bad idea. I'll go into them in-depth shortly, but in summary, display ads degrade the user experience and monetize poorly, which has all sorts of cascading effects.
Loss of control
> Typically, display ads are run thr"
Exponent - "Although it's not totally obvious, this is a Strategy Question, which asks you to justify business decisions at a high level. First, let's provide a few reasons why Display Ads are bad, and then propose an alternative solution.
> There are a few reasons why display ads are a bad idea. I'll go into them in-depth shortly, but in summary, display ads degrade the user experience and monetize poorly, which has all sorts of cascading effects.
Loss of control
> Typically, display ads are run thr"See full answer
"This is an Improve a Product question. Let's first go over the Improve a Product formula:
Ask clarifying questions
Identify users, behaviors, and pain points
State product goal
Brainstorm small improvements
Brainstorm bolder improvements
Measure success
Summarize
Now, let's begin!
Ask clarifying questions
Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"
Exponent - "This is an Improve a Product question. Let's first go over the Improve a Product formula:
Ask clarifying questions
Identify users, behaviors, and pain points
State product goal
Brainstorm small improvements
Brainstorm bolder improvements
Measure success
Summarize
Now, let's begin!
Ask clarifying questions
Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"See full answer
"First, let's align the Airbnb homepage with Airbnb's mission. Airbnb's mission is to "create a world where anyone can belong anywhere by providing healthy travel that is local, authentic, diverse, inclusive and sustainable." The homepage serves as the primary entry point for both potential guests and hosts, setting the stage for their journey and embodying this mission.
Now, for the goals of Airbnb homepage, we can consider different aspects like awareness, engagement, and ultimately, driving bo"
Rohit K. - "First, let's align the Airbnb homepage with Airbnb's mission. Airbnb's mission is to "create a world where anyone can belong anywhere by providing healthy travel that is local, authentic, diverse, inclusive and sustainable." The homepage serves as the primary entry point for both potential guests and hosts, setting the stage for their journey and embodying this mission.
Now, for the goals of Airbnb homepage, we can consider different aspects like awareness, engagement, and ultimately, driving bo"See full answer
"As a PM at google, If I found a glowing magic relic to accurately predict weather, I would like to explore its functions and properties to integrate with multiple google products such as weather, maps or even google home
I would go and find out how this works- assume that this tennis ball sized aritfact is able to accurately predict weather forecast for next 30 days for all geaographies, inside and outside temperature and is quite accurate i would shorlist usecases where this could be made appl"
Ankita V. - "As a PM at google, If I found a glowing magic relic to accurately predict weather, I would like to explore its functions and properties to integrate with multiple google products such as weather, maps or even google home
I would go and find out how this works- assume that this tennis ball sized aritfact is able to accurately predict weather forecast for next 30 days for all geaographies, inside and outside temperature and is quite accurate i would shorlist usecases where this could be made appl"See full answer