Product Manager Interview Questions

Exponent - "This is an Improve a Product question. Let's first go over the Improve a Product formula: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Now, let's begin! Ask clarifying questions Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"See full answer

Namrata L. - "Clarification Questions Who are we? An independent startup trying to enter Why do we want to do this Constraints What kind of app do we have in mind, a library kind of app with subscriptions to a book Goal Help users read more by giving them a subscription model for a hard copy of book User acquisition Users Demographics - Kids, Teenagers, Young Adults, Old Adults, Oldies Profession - Working professionals, Stay at Home Reading - no, medium, avid Journey Get to know of a book -> Bu"See full answer

Exponent - "Although it's not totally obvious, this is a Strategy Question, which asks you to justify business decisions at a high level. First, let's provide a few reasons why Display Ads are bad, and then propose an alternative solution. > There are a few reasons why display ads are a bad idea. I'll go into them in-depth shortly, but in summary, display ads degrade the user experience and monetize poorly, which has all sorts of cascading effects. Loss of control > Typically, display ads are run thr"See full answer

Exponent - "This is a Design a Product question. For this, we'll want to follow the formula for success: Ask clarifying questions Identify user types, behaviors, and pain points State the goal and use cases List current solutions Improvements / net new solutions Evaluate and select solutions Measure Success Summarize Ask clarifying questions It's important to get clarity on anything if things are unclear. Since this ask is quite straightforward"See full answer

K D. - "Clarifying: How many national resources? For example is this a country with a lot of natural resources or very few we want to preserve? How are the other countries? Is there a lot of conflict around the creation of your country? (We will assume everything is perfect and we have unlimited financial resources) Goals: The two main goals of the product as I can see are preservation and enjoyment. Allowing people to enjoy our natural resources and preserving our natural resources. User seg"See full answer

Bik D. - "Clarification: What does contextual search on Instgram do ? - It can help find the right profiles, content based on location easily based on user search Are we focused on anything specific ? - Nothing specific, but the goals is either activation or engagement Why is it important for Meta ? - Help user discover the right content quickly on Instagram thus helping them focus more time on engagement and less time searching Broad User Groups: Viewers (find the most"See full answer

Exponent - "You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. Recall the strategy for tackling them methodically and thoroughly: Ask clarifying questions State the goal of the feature / product Behavior Mapping / UX Flow Mapping Provide criteria to prioritize metrics Prioritize metrics Summarize Let's begin! "See full answer

Esteban G. - "Mentioned that business category will not be back to previous COVID levels as a result of a systematic shift in the way business is now conducted via zoon calls. Exposed poor customer service and online booking experience as a focus of "things to fix" to improve bookings Suggested to shift (upgrade) the leisure customer segment into the luxury travel experience which was previously the choice of business class. Prioritized fixing customer service digital experience as it is the central spi"See full answer

Exponent - "You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. It also provides the interviewer confidence in your ability to think about analytics pre-emptively. Recall the strategy for tackling them methodically and thoroughly: Ask clarifying questions State the goal of the feature / product Behavior Mapping / UX Flow Mapping **"See full answer

Harish M. - "The intro should last between 2-2:30 mins. Try summarizing the intro with what,when and how. The intro should be tailored or say structured in storytelling. This oozes the confidence."See full answer

Exponent - "This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Think about edge cases to add to equation **Breakdown components of your"See full answer