Product Manager Interview Questions

Exponent - "This is one of the core behavioral questions that you should expect to cover in any interview. In particular, it asks you to justify why you want to work at a specific company that you've applied for. There's no right answer for this, however we do recommend you list at least three distinct reasons. Here's an example of what you might say: > That's a great question. There are three main reasons why I'd want to work on Twitter's Ads team:Building an impactful product > Working on marketplaces > M"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > To me, it would have to be Instagram. I'll provide three reasons why:Trends towards photos: Before the Instagram acquisition, many people were trending towards using photos as conversation topics rather than text posts. This was present not only on F"See full answer

Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization Establish a theory of probable cause Test theories Propose solutions Summarize "See full answer

Exponent - "This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Think about edge cases to add to equation **Breakdown components of your"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. Before jumping in, we should evaluate which type of strategy question we're attempting to answer and propose multiple reasons or solutions. Let's go over one possible solution: > There's a few reasons why Facebook may have built the portal. My top three reasons would be:Investing in smart home > Owning more upstream value > XR Integration > Investing in smart home > One hypothetical reason"See full answer

Exponent - "This is a classic Favorite Product question with a constrained product type. For this, we want to make sure it's an enterprise product. Let's go over the Favorite Product formula before diving in: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? How would you improve it/make it better? **Su"See full answer