Top Product Manager Interview Questions

Arindam G. - "Objective: Primary Goal: Maximize long-term user engagement and retention while balancing monetization. Secondary Goal: Improve relevance of content, ensuring users enjoy their feed. Key Metrics User Engagement → Session Length Ad Revenue → conversion rates, revenue per user. Friend Network Growth → New connections, follow-up engagement with new friends. Retention Rate → How often users return after seeing either an ad or recommendation. Inputs & Signals for the Sy"See full answer

Exponent - "This is a Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Think about edge cases to add to equation **Breakdown components of your equat"See full answer

Hustle - "What does Netflix do? Netflix is a global entertainment company that produces and streams movies, TV shows, and documentaries. In recent years, it has also expanded into games and short-form content to increase engagement and strengthen its ecosystem. Why introduce podcasts? Netflix’s mission is to entertain the world. Podcasts offer a new, low-effort way for users to engage with Netflix’s stories and creators, especially during non-screen moments like commuting, exercising, or cooking. In"See full answer

Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization Establish a theory of probable cause Test theories Propose solutions Summarize "See full answer

Kitan F. - "I described why I liked the product Defined success metrics Proposed an A/B test"See full answer

Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical product rather that one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula: Ask clarifying questions State the goal of the feature **Apply a UX flow to drive a"See full answer

Andrew B. - "Group the data by product, and then sort by time."See full answer

Exponent - "This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer. Unfortunately, there's no formula for technical questions, but some general tips are: Use analogies when you can Break your solution into clear, bite-size steps Don't be afraid to use examples to b"See full answer

Exponent - "This is a classic Favorite Product question with a constrained product type. For this, we want to make sure it's an enterprise product. Let's go over the Favorite Product formula before diving in: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? How would you improve it/make it better? **Su"See full answer

Rahul J. - "Problem statement The water heater can currently be controlled only physically i.e. the user must be present infront of the heater to manage it. Key value proposition The user must be able to control the water heater remotely using an app (preferably via their mobile phone) Target geo: USA, OS: both Android and iOS, Form factor: Mobile Target market Water heaters are used by everyone who lives in an area experiencing temperatures < 20 degree Celsius. The user uses the water heater eve"See full answer

Exponent - "This is an Improve a Product question. Let's first go over the Improve a Product formula: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Now, let's begin! Ask clarifying questions Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"See full answer

Exponent - "This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer. Unfortunately, there's no formula for technical questions, but some general tips are: Use analogies when you can Break your solution into clear, bite-size steps Don't be afraid to use examples to b"See full answer