Product Manager Product Strategy Interview Questions

Manjula R. - "Clarifying questions: What is the issue in the current algorithm? Not obvious Why do you want to improve? Engagement Are there any churn trend in YouTube viewers? Yes I see for last few months 10% reduction Do you have any support tickets from users regarding personalization? Not sure Have you released any new launches or bug fix into the existing algorithm? No What is the goal for this improvement suggestion? Engagement Are you targeting any specific region? NA Do"See full answer

Saketh reddy S. - "Understanding Reels – What It Is, Who Uses It, and What Problem It Solves What Is Reels? Reels is Meta’s short-form video platform embedded within Instagram and Facebook, designed to capture the rising demand for snackable video content and compete directly with TikTok and YouTube Shorts. Unlike Stories, which focus on temporary sharing, Reels is designed for entertainment, discoverability, and viral trends, making it a crucial driver for user engagement and creator monetization. Who Are the"See full answer

Ketshi B. - "Clarifying questions When we say signals do you mean just features that are fed into the ML model that decide how the content should be ranked? Is newsfeed the front page of fb app. Can you expand what you mean by relevance? User journey User enters blue app.. Newsfeed is the first thing they see. User either continues on newsfeed ie scrolls through it or moves to a separate part of fb As they are scrolling they may see contents from friends, creators and ads, or other pages that they have been"See full answer

Rushab S. - "Before we can delve into opportunities to increase revenue and create a roadmap for next 5 years, let's look at Spotify's Vision and Mission Statement Who are the key stakeholders currently in spotify's ecosystem and how does spotify make revenue What are some of the key market trends that impact the stakeholders in the spotify's ecosystem Spotify's Vision and Mission Statement Mission: Our mission is to unlock the potential of human creativity Vision: Spotify's vision is to be"See full answer

Dewansh Z. - "Clarifying questions: What type of contractors are we considering? Construction, repair, paint, electric etc. assuming there is no specificity here Is it for professional or personal - eg. For enterprises to allocate contract or personal work. Though the end result might work for both but initial go live one assuming for personal work Any specific demography Is it part of any existing meta universe - Facebook marketplace? Why this problem matters? For users: this is one of the difficult"See full answer

Darpan D. - "Clarifying Travellers in this context are people who are taking domestic or international flights. Answer: Correct. Are we designing to integrate into an existing product line or completely standalone? Answer: Integrate into existing products. Are we designing for a specific geography? Answer: Let’s try North America first; we can expand later. Company Mission Organize the world’s information and make it universally accessible and useful. Company Strategy "See full answer

Shashank S. - "Prioritizing competing features involves evaluating and comparing different features to determine which ones to implement first, based on their relative importance, value, and impact on the product and users. Here are some steps to help prioritize competing features: Define the goals and objectives: Identify the product's overall goals, target audience, and key performance indicators (KPIs). This will help you understand what features are most important to achieve these goals. **Gather"See full answer

Gaurav M. - "To convince leadership at Google to build a wristwatch for the elderly, it's crucial to present a compelling argument that encompasses user needs, market potential, and Google's strategic alignment. Here's a detailed proposal: 1. Understanding the User Needs Target Audience Primary Users: Elderly individuals, especially those with health conditions requiring monitoring and those living independently. Secondary Users: Family members and caregivers. **Pain Points"See full answer

Julien C. - "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"See full answer

Justin G. - "Observation This is an interesting question. The solution has two heads, meaning that the user must feel less guilty AND the solution must also increase revenue towards the platform. Structure The way I would approach this involves splitting the question into sequential steps. Why are users feeling guilty about using Instagram? What are some ways to make them feel less guilty? How can we monetize this? Clarification How do we define guilt? Is there a relevant subsector of"See full answer

Maulik S. - "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach : 1. Identify the Problem or Opportunity Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience? Example products:A content creation tool that generates blog posts or articles. A personalized customer support chatbot"See full answer

Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

Ekta M. - " Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question What kind of furniture market? Online or store-based? Will Google produce the furniture or will it be an aggregator? Once understood let us ask more clarifying questions Why does Google wanna get into this space? Is it to increase revenue or engagement? Is there a region that Google is thinking of starting in? I**s there a problem to be solved? What is the motivation"See full answer

Pratik M. - "Few clarifying questions here Is the competitor a service and does it have other offerings as well? Is it charging $5 for a service or only email? Is it for a specific platform here? Or does it include all platforms? Does the competitor have a huge market share/or is it a small company? Let's assume it's only for email's The structure I would want to layout for knowing what to do next for Gmail would be the following - Mission, Goals, Google's revenue model, Customer Profiles using Gm"See full answer

Vivek S. - "This question can be answered in two different ways: a. Strategic b. Product Sense Since , the question is which product you would work upon , it is likely a product strategy question , where interviewer is trying to find about how would you go about selecting the product to solve for. Another approach would be to clarify on the two approaches from the Interviewer. Can ask your hierarchy in PM role [ APM/PM/ Sr. PM / GPM ] and then approach this. Candidate : Do you have any specific goal"See full answer

Hayatu H. - "Best practices for prioritizing customer service requests Prioritizing support requests is a key part of creating a customer journey optimized for maximum revenue. If you want to start using a ticket prioritization process that will boost both customer satisfaction and your bottom line, we've got nine proven best practices below: Respond to your most loyal customers first Tag repeat customers as high-priority tickets Automate simple requests wherever possible Mark tickets with urg"See full answer

Anonymous Sparrow - "Clarifying question: why would Google consider sunsetting Gmail? Is there an opportunity to make a case against sunsetting or has the executive decision already been made and we're truly looking for a flawless sunset? If decision has already been made - why? Is this a global decision or country-specific? If the answer from interviewer is that the decision is open to debate, pivot case toward identifying the problem that causes leadership to even consider sunset. Then analyze and propose ways to"See full answer

R S. - "My main task was to improve our recommendation system. I worked closely with the business and data teams to understand how recommendations were made in the past. After discussions, I found out that the system had fixed recommendations and didn't consider customer preferences. Our goal was to identify potential customers better, boost conversion rates with personalized recommendations, and increase cross-selling of products. After analyzing a lot of data, we focused on customers with accounts an"See full answer

Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

Shuly A. - "Clarifying questions: How the hiring funnel looks like, where are the main drop offs, what are the longest phases, what systems we have in place for reminders and notifications. What should be the goal (double conversion, reduce time to hire) Offered some solutions, analysed them according to ICE framework, highlighter risks linked to solution. The last question was to pitch my suggested path to management."See full answer