"Prompt: We work for an online shopping website. Our team wants to consider offering discounts (e.g. 10% off your next purchase) to customers to incentivize them to make purchases. How would you design a system that decides how to offer these incentives?
Answer
Goals: Increase customer engagement while controlling costs. Specifically, we want the increase in revenue per customer per week of customers that receive the discount to be greater than the cost of the discount.
Metrics: Revenue per cu"
Michael F. - "Prompt: We work for an online shopping website. Our team wants to consider offering discounts (e.g. 10% off your next purchase) to customers to incentivize them to make purchases. How would you design a system that decides how to offer these incentives?
Answer
Goals: Increase customer engagement while controlling costs. Specifically, we want the increase in revenue per customer per week of customers that receive the discount to be greater than the cost of the discount.
Metrics: Revenue per cu"See full answer