"You're the PM for all of Instagram Stories. What is your North Star metric?
Meta's Mission: Give people the power to build community and bring the world
closer together.
IG's Mission: To capture and share the world's moments
User Types
Marketplace / 2-sided ecosystem
Creators and the Consumers
Metric Categories
Adoption
Engagement
Retention
[not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention.
Talked through and priori"
Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric?
Meta's Mission: Give people the power to build community and bring the world
closer together.
IG's Mission: To capture and share the world's moments
User Types
Marketplace / 2-sided ecosystem
Creators and the Consumers
Metric Categories
Adoption
Engagement
Retention
[not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention.
Talked through and priori"See full answer
"Excellent job Roshan, really liked the explanation. Which software were you using to explain the system design diagrams?"
Krishnan S. - "Excellent job Roshan, really liked the explanation. Which software were you using to explain the system design diagrams?"See full answer
System Design
Technical
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"To answer this, I will focus my efforts on explaining the most common type of API used in most modern software development applications - the REST API. For the purpose of simplicity, I will also keep the topics of Authorization and Authentication out of the mix.
In essence, an API is a group of logic that takes in a specific set of inputs and responds with a specific set of outputs. This is analogous to going to a drive-thru and placing an order for a meal.
When you give an API a bunch of"
Pathworks P. - "To answer this, I will focus my efforts on explaining the most common type of API used in most modern software development applications - the REST API. For the purpose of simplicity, I will also keep the topics of Authorization and Authentication out of the mix.
In essence, an API is a group of logic that takes in a specific set of inputs and responds with a specific set of outputs. This is analogous to going to a drive-thru and placing an order for a meal.
When you give an API a bunch of"See full answer
"To address this question, I'll assume that Horizon Worlds is a virtual reality platform offering immersive experiences and content to users. As a Product Manager at HW, my approach would be to focus on metrics that align with the growth stages of the product. I'll use the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral) to guide our analysis.
Assumptions:
Horizon Worlds is primarily a content-driven virtual reality platform.
The business model includes both free"
Shivam B. - "To address this question, I'll assume that Horizon Worlds is a virtual reality platform offering immersive experiences and content to users. As a Product Manager at HW, my approach would be to focus on metrics that align with the growth stages of the product. I'll use the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral) to guide our analysis.
Assumptions:
Horizon Worlds is primarily a content-driven virtual reality platform.
The business model includes both free"See full answer
"Before diving into answering this, I would like to ask some clarifying questions -
High Level - What is the mission, goal, target for this year for WhatsApp?
Assumption answer - 10X growth in users
Do we have any road map where we can see it with more details?
Yes we wish, it is kind of all over the place
Do you know how far we have come from the start of the year to achieve that target?
Yeah we have done some progress but not much
Which quarter are we in?
1"
Umang S. - "Before diving into answering this, I would like to ask some clarifying questions -
High Level - What is the mission, goal, target for this year for WhatsApp?
Assumption answer - 10X growth in users
Do we have any road map where we can see it with more details?
Yes we wish, it is kind of all over the place
Do you know how far we have come from the start of the year to achieve that target?
Yeah we have done some progress but not much
Which quarter are we in?
1"See full answer
"Question:
If Meta Pay did not exist, would you recommend that Meta develop its own payment solution internally or seek a partnership? Justify your decision.
Answer:
Given Meta's position as a leading technology company with a vast ecosystem of applications and services, I would recommend that Meta develop its own payment solution internally. My decision is based on several key factors:
Strategic Control and Flexibility
Developing an internal payment solution would gran"
Inae L. - "Question:
If Meta Pay did not exist, would you recommend that Meta develop its own payment solution internally or seek a partnership? Justify your decision.
Answer:
Given Meta's position as a leading technology company with a vast ecosystem of applications and services, I would recommend that Meta develop its own payment solution internally. My decision is based on several key factors:
Strategic Control and Flexibility
Developing an internal payment solution would gran"See full answer
"I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product.
My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets)
Users"
Ammro H. - "I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product.
My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets)
Users"See full answer
"Questions:
Is "Facebook Search" referring to the overall search bar at the top where users can search across multiple facebook products (people, events, groups, marketplace, etc.)
Interview (I): Assume it is for the overall search experience
What's the current goal for Facebook as a company? How does Facebook search fit into the current company goal?
I: Your call
**What's the goal for this improvement for Facebook Search? Are we aiming to drive engagement overall?"
Mark - "Questions:
Is "Facebook Search" referring to the overall search bar at the top where users can search across multiple facebook products (people, events, groups, marketplace, etc.)
Interview (I): Assume it is for the overall search experience
What's the current goal for Facebook as a company? How does Facebook search fit into the current company goal?
I: Your call
**What's the goal for this improvement for Facebook Search? Are we aiming to drive engagement overall?"See full answer
"I would start off by talking about the goals of this feature.
What's the goal of Instagram with blue check marks? What does it aim to achieve? For the purpose of this question, I am assuming that Instagram wants to verify celebrities/famous people/brands as the original profile that differentiates them from fake profiles or other fan groups. It's also to develop trust and credibility amongst Instagram users.
The mission of Facebook is to connect people across the globe. Instagram, which is a p"
Anonymous Shrimp - "I would start off by talking about the goals of this feature.
What's the goal of Instagram with blue check marks? What does it aim to achieve? For the purpose of this question, I am assuming that Instagram wants to verify celebrities/famous people/brands as the original profile that differentiates them from fake profiles or other fan groups. It's also to develop trust and credibility amongst Instagram users.
The mission of Facebook is to connect people across the globe. Instagram, which is a p"See full answer
"Before I start, can I ask some clarifying questions?
Is Facebook Reels the same as Facebook Watch where a user can go to Watch and consume short clips, react, comment and share them?
In terms of measuring success, are you looking at a segment of users like the reel creators or viewers, or is that up to me? (Assume interviewer will say it's totally up to me)
Can I also assume that I am looking at the product across platforms as well? Android, iOS, desktop (Assume answer is yes)
Thanks fo"
Riku H. - "Before I start, can I ask some clarifying questions?
Is Facebook Reels the same as Facebook Watch where a user can go to Watch and consume short clips, react, comment and share them?
In terms of measuring success, are you looking at a segment of users like the reel creators or viewers, or is that up to me? (Assume interviewer will say it's totally up to me)
Can I also assume that I am looking at the product across platforms as well? Android, iOS, desktop (Assume answer is yes)
Thanks fo"See full answer
"Approach:
1) clarify and communicate baseline assumptions.
2) communicate how solving for this will align to FB's mission.
3) define the user groups we are solving for
4) Define the user journey pre/during/after natural disasters
4.a) pick a user group we want to go with
5) identify the painpoints for this user groups user journey
6) think about solutions
7) prioritize and elaborate
1) clarify and communicate baseline assumptions.
Q: Can you tell me why FB is interesting in building"
dan - "Approach:
1) clarify and communicate baseline assumptions.
2) communicate how solving for this will align to FB's mission.
3) define the user groups we are solving for
4) Define the user journey pre/during/after natural disasters
4.a) pick a user group we want to go with
5) identify the painpoints for this user groups user journey
6) think about solutions
7) prioritize and elaborate
1) clarify and communicate baseline assumptions.
Q: Can you tell me why FB is interesting in building"See full answer
"Great question!
Before communicating any major change, I would ensure I have a deep understanding of the strategic shift, its rationale, and its implications. This involves meeting with senior management to gather all necessary details and preparing to address any questions or concerns from the team.
To share a recent experience I had, so Last year, our senior management decided to shift our focus towards leveraging machine learning and advanced real-time analytics to enhance our trading stra"
Scott S. - "Great question!
Before communicating any major change, I would ensure I have a deep understanding of the strategic shift, its rationale, and its implications. This involves meeting with senior management to gather all necessary details and preparing to address any questions or concerns from the team.
To share a recent experience I had, so Last year, our senior management decided to shift our focus towards leveraging machine learning and advanced real-time analytics to enhance our trading stra"See full answer
"This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them.
I think my three greatest strengths are:
Empathy
Openness to feedback
Drive
And three weaknesses I have been working to strengthen are:
Sometimes my desire to achieve can put me at risk of overcommitting
Communicating status to the right stakeholders at the appropriate time
Creating detailed and strategic lists of priorities so I can meet th"
Adam M. - "This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them.
I think my three greatest strengths are:
Empathy
Openness to feedback
Drive
And three weaknesses I have been working to strengthen are:
Sometimes my desire to achieve can put me at risk of overcommitting
Communicating status to the right stakeholders at the appropriate time
Creating detailed and strategic lists of priorities so I can meet th"See full answer
"I tried solving this question and here is the recorded video for the entire solution - https://youtu.be/G_LIbTp58XA
Feel free to comment here or on the video for further discussion."
Rjj - "I tried solving this question and here is the recorded video for the entire solution - https://youtu.be/G_LIbTp58XA
Feel free to comment here or on the video for further discussion."See full answer