Meta (Facebook) Product Manager Interview Questions

Rahul J. - "Clarifying questions Target geography: USA, all urban areas Form factor: Mobile app, supported on iOS and Android Items to be borrowed: simple appliances like toaster, FMCG products, etc. Target market USA has a population of millions of people People generally need to frequently borrow household items from neighbours in case of emergency (or even otherwise) Internal company assessment Meta's mission is to create communities that help each other. This problem ties in well with t"See full answer

Exponent - "This is a Design a Product question. For this, we'll want to follow the formula for success: Ask clarifying questions Identify user types, behaviors, and pain points State the goal and use cases List current solutions Improvements / net new solutions Evaluate and select solutions Measure Success Summarize Ask clarifying questions The PM interview isn't about your ability to come up with the best solution right away — it's about bein"See full answer

Exponent - "This is a Measure Success question. These questions are asked to gauge your familiarity with common metrics such as DAUs and MAUs, A/B testing, and ability to map user behaviors and flows to impactful metrics. A great PM will also be able to deeply understand when metrics sometimes fail (e.g. blind spots). Knowing metrics closely is also crucial to demonstrating the impact of a project, whether it's after launching or the ongoing impact. Let's follow the Measure Success formula to tackle"See full answer

Emily T. - "Solution picked: a half software half hardware remote control"See full answer

Brody C. - "Honestly, I was a bit all over the place with this one. My structure was: Meta Mission Audiences Thinking about journeys and pain points (TAM + Unmet Needs) Brainstorm solutions Prioritize solutions MVP - Measure of success Risks and tradeoffs The interviewer kept trying to derail the conversation. I chose Group Volunteers (a group of people who want to volunteer together) as the audience, and in hindsight it was a poor choice. Because I chose that over individuals, I couldn't narrow down"See full answer

Bhargava Y. - "Clarifying questions Scope this down to borrowing and lending within US Scope this down to just money and not other assets (crypto, gold etc.) Scope this down to Facebook/Instagram app and not website etc. Is this peer to peer lending? Or lending from financial institutions etc.? (Scope to peer to peer lending as that connects more with the mission). Lending for small business needs, etc. are scoped out for simplicity **Mission Statement and how it is connected to this product ide"See full answer

Michelle B. - "I would analise it in some macro and micro aspects and then evaluate those, and think abou an release strategy. First considering the macro aspects that are: what is the main business goal and is the product addressing it? what is the user value and how the product is working towards this? And by last, what is the success metric, and how likely the product as it is, is in the way of accomplish it? Then, if those macro aspects are on track, I would go for a second round of analysis, to ev"See full answer

Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical change rather than one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula: Ask clarifying questions State the goal of the feature **Apply a UX flow to drive an"See full answer

Exponent - "This is a Diagnosis Question. The goal of Diagnosis questions is to test whether the interviewee is organized and logical in their product approach. It also tests whether the PM is exhaustive in causes for decreases and whether they provides realistic solutions to the problem. Let's follow the Diagnosis Question formula: Ask clarifying questions Propose high level reasons for a drop Gather context (TROPIC) Establish a theory of probable cause Test theories "See full answer