Meta (Facebook) Product Manager Interview Questions

Anonymous Dove - "One possible product idea is to create a Layover Buddy app that connects travelers who have layovers at the same airport and helps them make the most of their time. The app would use Facebook’s data and features to match users based on their preferences, interests, and flight schedules. For example, the app could suggest users who are traveling to the same destination, who have similar hobbies or tastes, or who are looking for the same type of activity during their layover. The app would als"See full answer

Utsav M. - "reduce lag time and latency. people joining at a given time for adoption."See full answer

UoP - "What goals would you set for Reels recommendation engine? Clarification: Is this Reels on Instagram, FB? Which ones do you mean? -Instagram What does this feature cover- Reels recommendation engine- showcases a new video to the user when tapped User can Like, comment , add reel to the story, remix this reel, save, report, not interested Why is this done? Competition from Tiktok : Make Reels appealing to Meta userbase so that Meta doesn't lose users, creators, brands to TikTok Mission "See full answer

Piyush D. - " Clarifying questions: Are we designing an app for an enterprise who themselves want to onboard customers for their own products? Or is this a marketplace for local grocery shops? Interviewer: Pick your choice. Business Objective: Design a mobile app for grocery delivery an enterprise entering into this segment. Clarifying questions: There can be two user personas for this app. This can be an app for end consumer where consumer can browse and purchase groceries product. It also can be an"See full answer

Kumaresh K. - "Provide me SAP ATTP consultant interview questions and answers"See full answer

Jonathan O. - "Clarify: Is this an app that we want to house within the FB ecosystem, or will this be a standalone app? When we say food delivery, do we mean meals that are ready to eat? Groceries? Convenience store items? Assumptions: Let's make some assumptions here: App will not be housed in with FB ecosystem. This is not even an app associated with FB. Food delivery will be defined as delivering meal(s) that are ready to eat when you receive them **Goal: Take on the incumbents by addressi"See full answer

M A. - "Clarifying question - Fb Timeline is essentially my profile wall on FB where I can post content. My friends, friends of friends or other users of FB can come and view my profile and stay connected. Content that I post on my timeline, also gets cross posted on my friends feed. Is that understanding correct? Are there any new goals of change of product strategy that I need to be aware of? Motivation/Why - FB timeline is a mature product, but it still aligns very well with Meta mission of connec"See full answer

Aiden L. - "clarification define a handyman: someone who's paid to do minor renovations or domestic repairs. define the app: standalone or within facebook or meta's app family? why are we designing this? should I come up with a goal (engagement, monetization)? constraints (financials/timeline)? goal: adoption. since it's a new app, i want ppl to adopt first and then monetize the users. I'd define a handyman as someone who's paid by app users to do minor fixes, such as unc"See full answer

Riku H. - "Great question. Before I start can I start asking some clarifying qs? By video I am assuming this is FB videos where it's selectively fed unto the newsfeed correct? Yes For FB events should the user be fed with their events, their friends, events or also events in their network? Good Q. I would say yes for the purpose of this question that that's all in scope. Is videos the same as reels? No in this case they are similar but different products where FB videos do not have the 90 sec t"See full answer

Rahul J. - "Clarifying questions Target geography: USA, all urban areas Form factor: Mobile app, supported on iOS and Android Items to be borrowed: simple appliances like toaster, FMCG products, etc. Target market USA has a population of millions of people People generally need to frequently borrow household items from neighbours in case of emergency (or even otherwise) Internal company assessment Meta's mission is to create communities that help each other. This problem ties in well with t"See full answer

Exponent - "This is a Design a Product question. For this, we'll want to follow the formula for success: Ask clarifying questions Identify user types, behaviors, and pain points State the goal and use cases List current solutions Improvements / net new solutions Evaluate and select solutions Measure Success Summarize Ask clarifying questions The PM interview isn't about your ability to come up with the best solution right away — it's about bein"See full answer

Abhijit B. - "Clarifying question- What exactly is this product expected to do ? - are we trying to build a community around people passionate about gardening ? or are we trying to give them better tool and seeds or something else ? Do we have any time or cost constraints ? or any specific business goal we are trying to achieve ? Is this a non profit or a for profit venture ? 2) Users: Which users segment are we trying to go after and what are the pain points ? Is it millennials and gen z or someone in Boom"See full answer

Jason C. - "The VR/AR industry is poised to explode and a wearable tech has steadily entered the mainstream. As a CEO of a healthtech startup, I would build a product that serves both industries - the 'middleware' between the plethora of smart watches / fitness trackers and the increasing number of VR/AR workout applications. This product would make it easy for apps to record key health metrics for their users without integrating with the countless wearable tech brands on the market."See full answer

Exponent - "This is a Measure Success question. These questions are asked to gauge your familiarity with common metrics such as DAUs and MAUs, A/B testing, and ability to map user behaviors and flows to impactful metrics. A great PM will also be able to deeply understand when metrics sometimes fail (e.g. blind spots). Knowing metrics closely is also crucial to demonstrating the impact of a project, whether it's after launching or the ongoing impact. Let's follow the Measure Success formula to tackle"See full answer

Brody C. - "Honestly, I was a bit all over the place with this one. My structure was: Meta Mission Audiences Thinking about journeys and pain points (TAM + Unmet Needs) Brainstorm solutions Prioritize solutions MVP - Measure of success Risks and tradeoffs The interviewer kept trying to derail the conversation. I chose Group Volunteers (a group of people who want to volunteer together) as the audience, and in hindsight it was a poor choice. Because I chose that over individuals, I couldn't narrow down"See full answer