Meta (Facebook) Product Manager Interview Questions

Shubham S. - "Introduction UberSenior is a new service offered by Uber that provides safe, reliable, and convenient transportation for senior citizens. This PRD outlines the key features, functionalities, and user experience for both seniors and drivers using UberSenior. Problem Statement Existing transportation options for seniors often have limitations, including: Accessibility: Lack of vehicles equipped for mobility aids or physical limitations Technology barriers: Difficulty using smartphone"See full answer

Kat - "Clarification: What types of jobs are we targeting? Are we talking about a broad market (like Indeed) or more focused—white-collar (LinkedIn-style) or blue-collar (gigs and tasks)? Where are we launching the marketplace—U.S. or globally? Let’s assume U.S. for now. Is this a standalone product or integrated within one of Meta’s existing platforms (Facebook, WhatsApp, Instagram)? Let’s assume it’s integrated into Facebook. Overview: Meta’s Mission: Why would Meta want to launch a"See full answer

Fahad K. - "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"See full answer

Ajay P. - "Designing an evaluation framework for ads ranking is crucial for optimizing the effectiveness and relevance of ads displayed to users. Here's a comprehensive framework that you can use: Define Objectives and Key Performance Indicators (KPIs):** \\Click-Through Rate (CTR):\\ The ratio of clicks to impressions, indicating the effectiveness of an ad in attracting user attention. \\Conversion Rate:\\ The ratio of conversions (e.g., sign-ups, purchases) to clicks, measuring how well"See full answer

Sam E. - "average price per transaction would drop because we might not be considering currency exchange rates, which is much lower in India and Southeast Asia, when aggregating data globally. to define success, i'll first segment the data, separating existing markets to newer ones to check if that is the cause of the dropping average price. then i'll select a north star metric, which would be the number of completed transactions vs. attempted. i'll also track supporting metrics like usage frequency and"See full answer

Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

Sahil A. - "Clarify: Feature for group messages and not individual messages The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB We are looking to improve engagement with this feature User: Pro users Users with moderate usage Users with no/little usage Prioritize - Users with no/little usage - as this user base could be greatly impacted Pain points: Too many messages are sent to the group and important messages are lost. Multiple message popp"See full answer

Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

Apurv K. - "!! FEEDBACK WELCOME !! Clarify question By art we mean visual art, e.g. paintings? - Yes Is this a solution to create art on Instagram or to showcase existing art on Instagram? - Create art Why build this, Engagement or Acquisition? - Engagement Reframe: We want to increase Instagram engagement through creation and sharing of art with followers. Talking about the space The Internet has over time continuously reduced barriers to creative expression. From blogging to Twitter,"See full answer

Anonymous Muskox - "Clarification Questions What does it mean by Next Gen Elevator? → Next Gen Elevator means Elevator using new technologies. Where is this Elevator situated? → Skyscrapers, Commercial Buildings, Residential Buildings or Elevators to Space? Assuming it’s Commercial Buildings. What is the Goal of Making Next Gen Elevators? Is it improving Safety? User Experience? Assuming it’s User Experience _Goal: To design an elevator using emerging technologies to improve user experience in a C"See full answer

Rasheek N. - "Clarify: I have some clarifying questions I would like to get answered Is this a podcast app that uses Netflix actors/actresses/producers/etc? Is this available to everyone or just Netflix subscribers? How is this product presented? Is it apart of the Netflix app or its own separate app? Goals: First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"See full answer

Anonymous Hummingbird - "Clarifying questions: · Is there a specific scenario we are building before? Example: urgent need for a specific type of blood vs building up blood banks proactively. You decide · This would be for mobile/web and integrate into the existing facebook product? Yes Ok before we get started I wanted to discuss the facebook mission: to give people the power to build community and bring the world closer together. I can see how blood donation fits directly into this, enabling blood donation helps"See full answer

stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer

Chloe E. - "Here’s my general framework/formula/structure: Clarify - What do I need to know to make the question/prompt a little less ambiguous? What assumptions do I need to establish with the interviewer? Example: I would probably ask - Are we focused on professional/gig musicians who do music for a living? Or casual hobbyist musicians who make music for fun? Or I may want to know if I should focus on building on to a current Meta product like Instagram/FB Reels or think independently of th"See full answer

Bipin R. - "As you know, this is the most important question for any interview. Here is a structure I like to follow, Start with 'I'm currently a SDE/PM/TPM etc with XYZ company.... ' Mention how you got into PM/TPM/SDE field (explaining your journey) Mention 1 or 2 accomplishments Mention what you do outside work (blogging, volunteer etc) Share why are you looking for a new role Ask the interviewer if they have any questions or will like to dive deep into any of your experience"See full answer

Kartikeya N. - "Clarifying questions I am assuming the time frame for this question is irrelevant as this is a hypothetical question? : Yes Is IG prioritising the creator side or the viewer side more at the moment? : What do you think? I think it should be a balance for the long term sustenance of the network Are all these reels and views in a particular geography or globally? : Globally What is the duration for which these Views are measured? Assume a day Do we know anything about other engagemen"See full answer

Adi S. - "Addressed the duality of the feature - each user is a consumer and provider Addressed pain points such as cleaning, security "See full answer

Patrick B. - "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"See full answer

realkimchi - "Define: What is the Verified Badge Product? The Meta verified badge is a product displayed alongside a verified user’s profile across all Meta platforms. Mission: Why Build the Verified Badge Product? Trust and Authenticity: Meta's primary reason for introducing a Verified Badge is to enhance trust and authenticity across the platform. By confirming the identities of key figures and influencers, Meta can assure users that their interactions are with genuine profiles, no"See full answer

Mohammad M. - "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer