Meta (Facebook) Product Manager Interview Questions

Ajay P. - "Designing an evaluation framework for ads ranking is crucial for optimizing the effectiveness and relevance of ads displayed to users. Here's a comprehensive framework that you can use: Define Objectives and Key Performance Indicators (KPIs):** \\Click-Through Rate (CTR):\\ The ratio of clicks to impressions, indicating the effectiveness of an ad in attracting user attention. \\Conversion Rate:\\ The ratio of conversions (e.g., sign-ups, purchases) to clicks, measuring how well"See full answer

Arunima S. - "I’ll first set the purpose of Instagram Reels Ads as a product: Instagram Reels connect to Meta’s mission of building meaningful connections and build community via connecting people through visual storytelling. It’s a popular product with typically Billions of active users. The business model of Meta is largely dependent on ad revenue and Ads on Reels shall primarily be poised to improve revenue for Instagram Reels and in turn Meta, and on secondary notes the upside could be in improving produc"See full answer

Shubham S. - "Introduction UberSenior is a new service offered by Uber that provides safe, reliable, and convenient transportation for senior citizens. This PRD outlines the key features, functionalities, and user experience for both seniors and drivers using UberSenior. Problem Statement Existing transportation options for seniors often have limitations, including: Accessibility: Lack of vehicles equipped for mobility aids or physical limitations Technology barriers: Difficulty using smartphone"See full answer

Anonymous Stork - "For Xbox, the next-generation product I propose is a virtual reality headset. The rationale is threefold: Industry Trends: Competitors like Meta and Apple are investing heavily in VR/AR, signaling strong market potential. Xbox Legacy: Xbox has a history of pushing innovation in gaming hardware (e.g., Kinect), and VR represents the next frontier beyond traditional consoles. Strategic Need: With console sales flattening, Xbox must expand into new experiences that deepen engagement and different"See full answer

Bipin R. - "As you know, this is the most important question for any interview. Here is a structure I like to follow, Start with 'I'm currently a SDE/PM/TPM etc with XYZ company.... ' Mention how you got into PM/TPM/SDE field (explaining your journey) Mention 1 or 2 accomplishments Mention what you do outside work (blogging, volunteer etc) Share why are you looking for a new role Ask the interviewer if they have any questions or will like to dive deep into any of your experience"See full answer

Ketshi B. - "Clarifying questions When we say signals do you mean just features that are fed into the ML model that decide how the content should be ranked? Is newsfeed the front page of fb app. Can you expand what you mean by relevance? User journey User enters blue app.. Newsfeed is the first thing they see. User either continues on newsfeed ie scrolls through it or moves to a separate part of fb As they are scrolling they may see contents from friends, creators and ads, or other pages that they have been"See full answer

Fahad K. - "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"See full answer

Anonymous Hummingbird - "Clarifying questions: · Is there a specific scenario we are building before? Example: urgent need for a specific type of blood vs building up blood banks proactively. You decide · This would be for mobile/web and integrate into the existing facebook product? Yes Ok before we get started I wanted to discuss the facebook mission: to give people the power to build community and bring the world closer together. I can see how blood donation fits directly into this, enabling blood donation helps"See full answer

Kat - "Clarification: What types of jobs are we targeting? Are we talking about a broad market (like Indeed) or more focused—white-collar (LinkedIn-style) or blue-collar (gigs and tasks)? Where are we launching the marketplace—U.S. or globally? Let’s assume U.S. for now. Is this a standalone product or integrated within one of Meta’s existing platforms (Facebook, WhatsApp, Instagram)? Let’s assume it’s integrated into Facebook. Overview: Meta’s Mission: Why would Meta want to launch a"See full answer

stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer

Julien C. - "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"See full answer

Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

Umang S. - "Scenario - I had joined a product in my current company as a PM midway through its development. It is a very sensitive product with a major public services company. As the product was close to its go-live date, it had to go through many checks and many signoffs. A couple of them were through data policy department and the platform department, of which we were using all of the components for our product. We needed policy sign off to authorise the use of data to understand user interactions and"See full answer

Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

Rasheek N. - "Clarify: I have some clarifying questions I would like to get answered Is this a podcast app that uses Netflix actors/actresses/producers/etc? Is this available to everyone or just Netflix subscribers? How is this product presented? Is it apart of the Netflix app or its own separate app? Goals: First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"See full answer

Patrick B. - "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"See full answer

Ankit J. - "Clarifying Questions: Are we looking to create a product for creators or the end users? - Creators What kind of product are we looking to build? (App /Website/Embedded within the Instagram product ) - Embedded within the app Why do we want to enter the edtech market? (Anything specific insight we have gained which we want to solve for?) - The creator's market is growing substantially and people want to gain knowledge on how to become successful in it. Are there any money or time con"See full answer

Sahil A. - "Clarify: Feature for group messages and not individual messages The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB We are looking to improve engagement with this feature User: Pro users Users with moderate usage Users with no/little usage Prioritize - Users with no/little usage - as this user base could be greatly impacted Pain points: Too many messages are sent to the group and important messages are lost. Multiple message popp"See full answer

Debajyoti B. - "First Clarify whether this is for FB general account or business account Why is removing the profile pic being considered in the first place? Declining conversion rates? TTV(signup to post creation) is perceived as too high wrt competing apps? Meta is considering a single signup for all its apps(FB, Insta, WA) & is looking to optimize the same? Do we have any supporting data for this? user feedback? Next Look at current FB signup flow(assuming these are the steps since its be"See full answer

Patrick B. - "Why do we have FB dating? How does it fit within FB's mission of connecting people and building community? Research shows that lonely people have worse health outcomes, get sick more easily, die faster, etc. There are many ways to solve for loneliness. FB already has Groups which connect people based on shared interests/hobbies. FB also has Messengers and other apps that help you connect with people you already know. Dating is an important way FB can help people form more intimate connections a"See full answer