"What goals would you set for Reels recommendation engine?
Clarification:
Is this Reels on Instagram, FB?
Which ones do you mean? -Instagram
What does this feature cover- Reels recommendation engine- showcases a new video to the user
when tapped
User can Like, comment , add reel to the story, remix this reel, save,
report, not interested
Why is this done?
Competition from Tiktok : Make Reels appealing to Meta userbase so that Meta doesn't lose
users, creators, brands to TikTok
Mission
"
UoP - "What goals would you set for Reels recommendation engine?
Clarification:
Is this Reels on Instagram, FB?
Which ones do you mean? -Instagram
What does this feature cover- Reels recommendation engine- showcases a new video to the user
when tapped
User can Like, comment , add reel to the story, remix this reel, save,
report, not interested
Why is this done?
Competition from Tiktok : Make Reels appealing to Meta userbase so that Meta doesn't lose
users, creators, brands to TikTok
Mission
"See full answer
"Target market
\# of users: Almost every household requires groceries
Frequency of problem: Groceries are a perishable item and is bought frequently to be consumes fresh
Importance of problem: Groceries are a necessity for survival - so it's a highly important problem
Internal company assessment
Assuming this has to be built by Facebook. It marginally aligns with the company mission and existing business model of ads driven revenue
Players in ecosystem: Grocery suppliers, User (consum"
Rahul J. - "Target market
\# of users: Almost every household requires groceries
Frequency of problem: Groceries are a perishable item and is bought frequently to be consumes fresh
Importance of problem: Groceries are a necessity for survival - so it's a highly important problem
Internal company assessment
Assuming this has to be built by Facebook. It marginally aligns with the company mission and existing business model of ads driven revenue
Players in ecosystem: Grocery suppliers, User (consum"See full answer
"generally at the beginning of ever project the PgM has to come up with 5Ws & a H that translates in to a project charter. this forms the baseline expectations for a project to get kick-started."
Chakravarthy B. - "generally at the beginning of ever project the PgM has to come up with 5Ws & a H that translates in to a project charter. this forms the baseline expectations for a project to get kick-started."See full answer
"Clarify:
Is this an app that we want to house within the FB ecosystem, or will this be a standalone app?
When we say food delivery, do we mean meals that are ready to eat? Groceries? Convenience store items?
Assumptions: Let's make some assumptions here:
App will not be housed in with FB ecosystem. This is not even an app associated with FB.
Food delivery will be defined as delivering meal(s) that are ready to eat when you receive them
**Goal: Take on the incumbents by addressi"
Jonathan O. - "Clarify:
Is this an app that we want to house within the FB ecosystem, or will this be a standalone app?
When we say food delivery, do we mean meals that are ready to eat? Groceries? Convenience store items?
Assumptions: Let's make some assumptions here:
App will not be housed in with FB ecosystem. This is not even an app associated with FB.
Food delivery will be defined as delivering meal(s) that are ready to eat when you receive them
**Goal: Take on the incumbents by addressi"See full answer
"Based on the demand data, i.e. how many people are seeking to take shuttle during a certain period, I will make that as on-schedule. On the lower peak times, I will make it as on-demand with the expectation of how long it will take from request to shuttle available."
Arvind R. - "Based on the demand data, i.e. how many people are seeking to take shuttle during a certain period, I will make that as on-schedule. On the lower peak times, I will make it as on-demand with the expectation of how long it will take from request to shuttle available."See full answer
"Clarifying question - Fb Timeline is essentially my profile wall on FB where I can post content. My friends, friends of friends or other users of FB can come and view my profile and stay connected. Content that I post on my timeline, also gets cross posted on my friends feed. Is that understanding correct? Are there any new goals of change of product strategy that I need to be aware of?
Motivation/Why - FB timeline is a mature product, but it still aligns very well with Meta mission of connec"
M A. - "Clarifying question - Fb Timeline is essentially my profile wall on FB where I can post content. My friends, friends of friends or other users of FB can come and view my profile and stay connected. Content that I post on my timeline, also gets cross posted on my friends feed. Is that understanding correct? Are there any new goals of change of product strategy that I need to be aware of?
Motivation/Why - FB timeline is a mature product, but it still aligns very well with Meta mission of connec"See full answer
"clarification
define a handyman: someone who's paid to do minor renovations or domestic repairs.
define the app: standalone or within facebook or meta's app family?
why are we designing this? should I come up with a goal (engagement, monetization)?
constraints (financials/timeline)?
goal: adoption.
since it's a new app, i want ppl to adopt first and then monetize the users.
I'd define a handyman as someone who's paid by app users to do minor fixes, such as unc"
Aiden L. - "clarification
define a handyman: someone who's paid to do minor renovations or domestic repairs.
define the app: standalone or within facebook or meta's app family?
why are we designing this? should I come up with a goal (engagement, monetization)?
constraints (financials/timeline)?
goal: adoption.
since it's a new app, i want ppl to adopt first and then monetize the users.
I'd define a handyman as someone who's paid by app users to do minor fixes, such as unc"See full answer
"First I would clarify what ad manager is? Ad platform provided by meta which can be used by users across any meta product - marketplace, instagram, facebook?
Questions
Is this decline in any specific region?
Is this decline specific to an app/ product like Instagram/ marketplace
Has the MAU of Ad Manager (users clicking on ad manager without publishing) declined or increased? An increase here might mean that the total ads published has not decreased as such , but the ratio has changed"
IamaPM - "First I would clarify what ad manager is? Ad platform provided by meta which can be used by users across any meta product - marketplace, instagram, facebook?
Questions
Is this decline in any specific region?
Is this decline specific to an app/ product like Instagram/ marketplace
Has the MAU of Ad Manager (users clicking on ad manager without publishing) declined or increased? An increase here might mean that the total ads published has not decreased as such , but the ratio has changed"See full answer
"Great question. Before I start can I start asking some clarifying qs?
By video I am assuming this is FB videos where it's selectively fed unto the newsfeed correct? Yes
For FB events should the user be fed with their events, their friends, events or also events in their network? Good Q. I would say yes for the purpose of this question that that's all in scope.
Is videos the same as reels? No in this case they are similar but different products where FB videos do not have the 90 sec t"
Riku H. - "Great question. Before I start can I start asking some clarifying qs?
By video I am assuming this is FB videos where it's selectively fed unto the newsfeed correct? Yes
For FB events should the user be fed with their events, their friends, events or also events in their network? Good Q. I would say yes for the purpose of this question that that's all in scope.
Is videos the same as reels? No in this case they are similar but different products where FB videos do not have the 90 sec t"See full answer
"Clarifying questions
Target geography: USA, all urban areas
Form factor: Mobile app, supported on iOS and Android
Items to be borrowed: simple appliances like toaster, FMCG products, etc.
Target market
USA has a population of millions of people
People generally need to frequently borrow household items from neighbours in case of emergency (or even otherwise)
Internal company assessment
Meta's mission is to create communities that help each other. This problem ties in well with t"
Rahul J. - "Clarifying questions
Target geography: USA, all urban areas
Form factor: Mobile app, supported on iOS and Android
Items to be borrowed: simple appliances like toaster, FMCG products, etc.
Target market
USA has a population of millions of people
People generally need to frequently borrow household items from neighbours in case of emergency (or even otherwise)
Internal company assessment
Meta's mission is to create communities that help each other. This problem ties in well with t"See full answer
"[I'm working on answering questions more concisely, so to practice, I will type this answer in paragraph form]
To clarify the question, I understand there are at least two entry points for Stories - one within Facebook (website, app) and one within Instagram. Would you like for me to focus on the Instagram experience of Instagram Stories? Would you like for me to focus on existing markets or emerging markets, or I could decide based off where I see the greatest opportunity? (Interviewer: focus"
Alice Z. - "[I'm working on answering questions more concisely, so to practice, I will type this answer in paragraph form]
To clarify the question, I understand there are at least two entry points for Stories - one within Facebook (website, app) and one within Instagram. Would you like for me to focus on the Instagram experience of Instagram Stories? Would you like for me to focus on existing markets or emerging markets, or I could decide based off where I see the greatest opportunity? (Interviewer: focus"See full answer
"This is a Design a Product question. For this, we'll want to follow the formula for success:
Ask clarifying questions
Identify user types, behaviors, and pain points
State the goal and use cases
List current solutions
Improvements / net new solutions
Evaluate and select solutions
Measure Success
Summarize
Ask clarifying questions
The PM interview isn't about your ability to come up with the best solution right away — it's about bein"
Exponent - "This is a Design a Product question. For this, we'll want to follow the formula for success:
Ask clarifying questions
Identify user types, behaviors, and pain points
State the goal and use cases
List current solutions
Improvements / net new solutions
Evaluate and select solutions
Measure Success
Summarize
Ask clarifying questions
The PM interview isn't about your ability to come up with the best solution right away — it's about bein"See full answer